Define personal branding and explore the process on how to build your brand to influence the perception of others. Presented at the 2011 ACUHOI Business Conference

1. YOUTM
Building and protecting Your Personal Brand

2. PERSONAL BRANDING
The way we market
ourselves to others.
Includes:
Appearance, communication,
web presence, and more!

3. PERSONAL BRANDING
“A strong personal brand is a
mix of reputation, trust,
attention, and execution…”
– Lisa Haneburg

5. Perception is Reality.
We judge ourselves based
on intentions.
Others judge us based on
our behaviors.

6. REQUIREMENTS
 Be willing to look at yourself with an
objective mind.
 Be willing to change or modify aspects
about yourself or the direction you want
your career to go

7. STEP 1:
DISCOVER YOUR BRAND
Identify your Niche
 Select something that sets you
apart from the crowd
 Be precise and clear about how it
can help others
 Better to be narrowed down than
blend into the crowd.

8. STEP 1:
DISCOVER YOUR BRAND
Identify Personal Core Values
 What is important to you?
 How do you display these
core values?

9. STEP 1:
DISCOVER YOUR BRAND
 Build your mission statement
 Develop a plan of action to get
where you want to be
 What skills do you have that
match up to your mission?
 Now cultivate these talents!

10. STEP 2:
CREATE YOUR BRAND
Personal Interactions
 Effective Communication
 Appearance and Wardrobe
 Customer Service

11. STEP 2:
CREATE YOUR BRAND
Business Standards
 Business Cards
 Resumes and Cover Letters
 Portfolios
 E-mail Addresses

12. STEP 2:
CREATE YOUR BRAND
Social networking
 Facebook
 Twitter
 About.me
 Linkedin
 Personal Websites
 Blogs

13. STEP 2:
CREATE YOUR BRAND

14. STEP 2:
CREATE YOUR BRAND

15. STEP 2:
CREATE YOUR BRAND

16. STEP 3:
MAINTAIN YOUR BRAND
 Keep things relevant and fresh
 Relate/Connect with others
 Find new ways to connect with
others
 Google Alerts

17. STEP 3:
MAINTAIN YOUR BRAND
Only manage what you can
 HootSuite
 Twitter Connections
 Facebook
 Linkedin
 Wordpress Blog
 Google+
*Remember that they have very different audiences*

18.  The Internet is FOREVER
 Google Yourself!
 Facebook Privacy Settings
STEP 4:
PROTECTING YOUR BRAND

19. YOUTM
Building and protecting Your Personal Brand