Whether or not your ebook will sell in large part comes down to the title, the description and the category. Here’s how to come up with a stellar title, a great description and a category that facilitates sales.
2. Whether or not your ebook will sell
in large part comes down to the
title, the description and the
category.
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3. • A stellar TITLE will move thousands of
copies
• A great DESCRIPTION should make your
eyes pop out with excitement.
• The CATEGORY is critical because it
helps you connect your ebook with the
right audience
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4. Here’s how to
come up with a
stellar title, a
great description
and a category
that facilitates
sales.
http://amyharrop.com/
5. Coming Up with a Great Title
• It is the most important sentence in your entire
ebook.
• When writing your title, think of it as a process.
• Start writing titles as soon as you begin your ebook.
• Don’t commit to a title until the very end.
• Write them down as they come to you.
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6. • Try to involve other
people in the title
choosing process.
• Treat coming up with a
title as a long-term
brainstorming process.
• Look through stores
like the Kindle ebook
store.
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7. Getting the Description Right
• The description writing process should start early on.
• Start to collect a swipe file.
• Come up with a few different ways to approach the
description.
• Ask your friends which one is the most compelling.
• Focus on the first sentence.
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8. • Try to get testimonials
and/or editorial reviews.
• Reference your
swipe file often.
• Never steal words, but don’t be afraid to steal
ideas.
• Copy what made other ebooks successful.
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9. Picking the Right Category
• Pick the category that gives the highest chance of ranking
• Your category needs to be relevant to what your
ebook is about
• Choose the one that gives you the highest chances of
breaking the top charts.
• Take a look at the other ebooks in the categories you’re
considering.
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10. • Slow categories work
only if you have an
extremely strong
marketing engine.
• See what your
competitors are doing
and do the same.
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11. Get these three things right, add in a stellar
front cover and a strong marketing plan
and you’ll be off to the races.
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