SCORE Peer Learning: Increasing your services with Technology
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This presentation was created by www.amylarrimore.com of the www.empirebuilders.biz for www.score.org. It discusses increasing your services using technology to improve efficiency, marketing, customer service and more.
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SCORE Peer Learning: Increasing your services with Technology
- 1. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology
- 2. What Technology Can Do For You Basic Functionalities
- 3. What You Can Take Home Add One + Share One
- 4. Information Management Aggregation, Organization and Sharing of Information
- 9. Secret Weapon: Gist Your Client
- 10. Operational Efficiency Do it bigger, better, faster, more
- 15. Customer Service and Support Reach your client where they are
- 17. Web Marketing Help them find you
- 18. It’s not just about sending email Three Tools to Successful Conversion EBlasts Social Media Website
- 19. Underused Weapon: E-Blasts FAIL Point
- 20. Eblasts: Best Practices This sounds suspiciously like business planning… List Building If an email address + full name was a dollar, would you collect them? Content So, why do I care? Consistency Once per x segment. Period. End of Story. Clickthrough I need a link to click. I don’t need a number to call. Mobile Compatible Embedded pdfs, flash, some jpgs look like blank emails A/B Testing For compelling statement and mission Social Media Integration and View on Web I’ll share it if you make it easy Good Gimmicks Work Free Business Plan Review or Free Evaluation of How Much Money You Should Be Making – Sign up Here.
- 21. Web Marketing Eblasts: Your Chapter Takeaway Like a retail store – it’s all about eyeballs
- 22. Web Conversion: Your Chapter Takeaway Use your homepage to communicate your mission
- 23. How many clicks does it take? Your Web Site Social Media Site World Wide Web $$$$$$$$$$
- 24. How Convertible are You? What is your product or service? How many steps for me to purchase/book? Is it clear how I schedule an appointment, join a workshop? Can I fan, follow or receive updates from you?
- 25. Get on Top! Sam’s Pizza pays $300/mo to appear in rotating ad on page 2 Sam’s Pizza appears 15th down on page 153 of search results @SamsPizza, an active Twitter acct appears #3 on the first page. Google Search: Sam’s Pizza “ NATURAL” Google figures out how relevant you are and ranks you accordingly “ PAID” You pay Google to appear closer to the top “ AFFILIATED” Use Social Media with consistent keywords, appear on page one.
- 30. Stack of Business Cards, NAH!
- 32. Cross Promotion Tweets automatically become your status Posts automatically appear on your profile Posts are automatically tweeted, tweets post to the blog page These sites create their own tab on your profile page Embed content onto your blog
- 33. Social Media Best Practices Earn Your Way Into the Network Ask Everyone to Be Friends Especially the cool, rich and influential people Content So, why do I care? Consistency Once per x segment. Period. End of Story. Cross Promotion Social Media Site -> Website Your Digital/Print Media -> Social Media Automatic Posts Constant Contact links to Twitter, Twitter links to facebook and linkedin, Your Blog links to them all Don’t Just Talk About Yourself Comment on other’s posts and stories – add good conversation and share.
- 34. Social Media: Your Chapter Takeaway But I DO want to be your FRIEND! 100 New Friends/Month
- 35. Training and Communication Tools .
- 37. Case Study SCORE Philadelphia
- 38. Technology Map of SCORE Philadelphia Click to headline Click to add subhead
- 39. Questions? .
- 40. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology Next Step Resources: www.amylarrimore.com www.delicious.com/amyloogurl https://dropulous.com/3335756995 [email_address] *all content presented is the property of Amy Larrimore and may not be used without explicit written permission
Notas do Editor
- Do it at work, at home, on all your computers Scan old emails for good links (+++!) The better the links, the more of a resource you can be
- If you have a custom email (me@amylarrimore.com), you should get a gmail account because you can pull your custom email through into gmail and you don’t need to use another client
- Your website can be an actual website or your facebook forum or your blog or even your twitter page. Many of these can serve the purpose of a website so long as a user can easily become a customer when they arrive there. Having your own website is invaluable so if you can stretch it into your marketing budget, web designers are a dime a dozen on craigslist nowawdays….
- You may cater to the walkin customer – but don’t snub the one that wants the convenience of purchasing in their living room! Would you deliver for the customer standing in front of you? Why wouldn’t you do the same for the web transaction?
- Social media sites rank at the TOP of search engines. Getting LinkedIn, Twittered, Facebooked helps people find your business in the search engines. Sam’s Pizza website would rank on page 53. Sam’s Pizza Listing on Yelp hits page 1, #3 (with a link to the actual website)
- Stop thinking about social media in terms of age. It’s maverick and John McCain was far from young.
- I helped him build out the most basic of basics in blogger. (So basic, it’s a bit embarrassing now)