Part 2 of a 4 part series on how to offer the best User Experiences for all parties involved in referral automation.

1. that prompt your prospects to
become customers
1
3 REFERRAL WANTS
A DEAL TOO GOOD
TO PASS UP
What do prospects really want from your referral program? Well,
prospects say, “We want the buying process to be easy and simple.”
From this statement, 3 prospect referral desires were deduced and 5
referral features were developed to alleviate any struggles taking place in
the customer buying process and personalizes it to enhance the amount
of prospects that become successful referrals.
What prompts a prospect’s passion is what
prompts any customer, a good deal. Prospects
want to feel like they have tricked the “system”
or obtained a deal of an exclusive nature. By
making sure that prospects as well as advocates
are rewarded, you add another incentive besides
that of their family, friend, acquaintance, or
professional network’s endorsement of you.
A feature that fulfills this want:
Double-Sided Rewards
3 A SIMPLE AND EASY BUYING
PROCESS
Prospects don’t want to have to make the extra effort
to buy your product, and they won’t. Give your
prospects the buying process they want by making it
easy to complete and individualized to the prospects
preferred method of purchase.
Features that fulfill this want:
Supported Prospect Purchase via Brick-and-Mortar or Phone Call
Prospect Buy Flow
Prospect Lead Submission
Check out the
Blueprint to Investing in Referral Marketing
to learn more about how user experience plays a part
in developing a successful referral program
2 A PERSONALIZED BUYING
EXPERIENCE
While your prospect knows who referred them
and has a pre-established relationship with
them, most of the time they need more than
just the referral to become a customer.
Prospects want to be able to discuss with their
advocate why they should buy from your
business. The prospect might want this to
happen over email, in person, verbally, through
social media, or even through text. Your referral
program needs to be equipped to handle every
type of referral interaction. This keeps the
dialogue going and builds up to the conversion
from prospect to customer.
Features that fulfill this want:
Empowerment Tools
Prospect Nurturing
Referral Automation Software
A few questions about my referral Inbox x
Evelyn Mathews <evelynmathews@website.com> 4:32 PM (2 hours ago)
to me
Hi Jake,
Thanks for referring me! I’d love to learna little more about this. Do you havesome time to chat?
Talk to you soon,
Evelyn
Jake< Messages
Details
Hey Evelyn, I got
your email. I’d be
happy to answer
any questions.
Great! They look
like a good fit.
How long have
you used their
service?