DrupalCon Amsterdam 2014 - Between structure and flexibility: Drupal for Marketeers Presentation by Jan Lemmens

1. between structure and flexibility
Drupal for Marketers
Jan Lemmens

3. “our website
runs so slow”

4. “this
WYSIWYG
thing breaks
our website”

5. “this system is
so hard to
use”

7. “We need a greenhouse
so we can grow our crops
faster.”

11. what? why?""
how?

13. strategy

14. project stakeholders
less involved
but still important!

17. framework
Drupal is a product, not a
solution.
commerce
content publishing
engagement
community
social
Drupal

18. little focus on webmaster
experience

22. the CMS should be a tool, not a
constraint

23. I have a plan

24. WYSIWYG

25. low semantics
low consistency
no reuse
not really WYSIWYG
it will break

26. so, no
WYSIWYG…

28. structure
flexibility

29. depends on
expertise at the customer
website profile

30. www.apple.com/support/mac/
www.apple.com/iphone/
marketing
support

31. structure?
reuse
automation
consistency
accessibility

32. flexibility?
requirements change
responding quickly
creating variations

33. components
(or death to the Body field)

34. easy placement
configurable
non-technical

35. new way of page
building

36. paragraphs
figures
3 decorators

37. introduction
table of contents (auto-generated)
figure
paragraph
related content
decorator

38. paragraphs

39. paragraphs

40. figures

41. figures

42. figures

43. decorators

44. decorators

45. decorators

46. demo
proven concepts
targeted at specific customers

47. modules
CKEditor
Display Suite
Entity Reference
Facebook OAuth
Field Collection
Field Group
Inline Entity Form
Media
Bootstrap

48. future?

49. Acquia Lift
experience management
focus on marketer
easy to use

50. Drupal 8
inline editing
staging content / configuration

51. takeaways
understanding requirements
ease of use is critical
good demo’s during presales

52. relevant sessions

53. Jan Lemmens!
ECM Consultant
jan.lemmens@amplexor.com
@vollepeer