MBA - Research Work

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Amjad Irfan

A study to understand possible factors affecting a food product market acceptance.

Negócios Diversão e humor

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROBLEM STATEMENT ,[object Object],[object Object],[object Object],03.00 Ticky Pack 10.00 Snack Pack 20.00 Family Pack RP in Rs. SKU

HYPOTHESES ,[object Object],[object Object],[object Object],[object Object]

RESEARCH DESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HYPOTHESES TESTING - 1 ,[object Object],Product Quality (X) Market Acceptance (Y) XY X 2 Y 2 42 27 19 25 06 10 07 06 09 03 420 189 114 225 18 1764 729 361 625 36 100 49 36 81 09 ∑ X = 119 ∑ Y = 35 ∑ XY = 966 ∑ X 2 = 3515  Y 2 = 275

HYPOTHESES TESTING - 2 r = n ∑XY – (∑X)(∑ Y) {n∑X 2 – (  x) 2 }{n  Y 2 - (  Y) 2 } r = 5 (966) – (119)(35) {5(3515)-(119) 2 }{5 (275)-(35) 2 } r = 0.93 ,[object Object]

HYPOTHESES TESTING - 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

HYPOTHESES TESTING – 4 ,[object Object],[object Object],t = 1 – r 2 n - 2 r t = 1 – (0.93) 2 5 - 2 0.93 t = 4.3827

HYPOTHESES TESTING – 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]

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