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Sales Enablement and Content Marketing Equates to Results
1.
© 2012 Eloqua,
Inc. 1
2.
© 2012 Eloqua,
Inc. 2© 2012 Eloqua, Inc. Sales Enablement + Content Marketing = Results An Eloqua Power Hour Presentation May 23, 2013 @marilynecox
3.
© 2012 Eloqua,
Inc. 3 Marilyn Cox, Presenter Marilyn Cox is a Modern Marketer and Director of Marketing Communications, at Cincom Systems Inc. She creates strategic and tactical marketing communications that help achieve corporate objectives. Marilyn has also been an Eloqua User for 5 years. If Marilyn couldn’t be a marketer she would be a professional wrestler with the WWE. Follow her @marilynecox @marilynecox
4.
© 2012 Eloqua,
Inc. 4 Presentation
5.
© 2012 Eloqua,
Inc. 5 Empower Sales to Drive Revenue @marilynecox
6.
© 2012 Eloqua,
Inc. 6 Transition from Reactive to Proactive Sales Enablement @marilynecox
7.
© 2012 Eloqua,
Inc. 7 Listen to the Masses @marilynecox
8.
© 2012 Eloqua,
Inc. 8 Identify Your Tools and Develop a Plan @marilynecox
9.
© 2012 Eloqua,
Inc. 9 Audit Your Content @marilynecox
10.
© 2012 Eloqua,
Inc. 10 Segment Audit According to Buy-Cycle @marilynecox
11.
© 2012 Eloqua,
Inc. 11 Then Segment Content by Audience @marilynecox
12.
© 2012 Eloqua,
Inc. 12 Score Content Performance @marilynecox
13.
© 2012 Eloqua,
Inc. 13 Map Content to Your Buy-Cycle @marilynecox
14.
© 2012 Eloqua,
Inc. 14 Identify the Gaps @marilynecox
15.
© 2012 Eloqua,
Inc. 15 Reuse, Reduce, Recycle @marilynecox
16.
© 2012 Eloqua,
Inc. 16 Identify Trends in Engagement @marilynecox
17.
© 2012 Eloqua,
Inc. 17 Get Agile @marilynecox
18.
© 2012 Eloqua,
Inc. 18 Data Mine and Crowd Source for Content Opps @marilynecox
19.
© 2012 Eloqua,
Inc. 19 Leverage the Sales Relationship @marilynecox
20.
© 2012 Eloqua,
Inc. 20 Arm Sales With Content and Tools @marilynecox
21.
© 2012 Eloqua,
Inc. 21 Enable But Don’t Overwhelm @marilynecox
22.
© 2012 Eloqua,
Inc. 22 Transform Sales Into Thought Leaders @marilynecox
23.
© 2012 Eloqua,
Inc. 23 Become Information Transparent @marilynecox
24.
© 2012 Eloqua,
Inc. 24 Speak the Same Language @marilynecox
25.
© 2012 Eloqua,
Inc. 25 Actions to Implement @marilynecox
26.
© 2012 Eloqua,
Inc. 26 Audit and Measure Your Existing Content @marilynecox
27.
© 2012 Eloqua,
Inc. 27 Classify, Map, and Measure Your Content @marilynecox
28.
© 2012 Eloqua,
Inc. 28 Align Your Content, and Content Terminology, to Your Sales Process. @marilynecox
29.
© 2012 Eloqua,
Inc. 29 Crowdsource for New Content Opportunities @marilynecox
30.
© 2012 Eloqua,
Inc. 30 Provide Context and Tools to Sales @marilynecox
31.
© 2012 Eloqua,
Inc. 31 Get Agile @marilynecox
32.
© 2012 Eloqua,
Inc. 32 Thank you for attending today’s Power Hour Marilyn Cox, mcox@cincom.com @marilynecox
33.
© 2012 Eloqua,
Inc. 33Copyright © 2013, Oracle and/or its affiliates. All rights reserved. @marilynecox
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