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Case: Golf GameBook
              Petri Bäckström
           CTO, GameBook Oy
The World of Golf
65 million golfers in the world

1 billion golf rounds yearly

37 000 golf courses in the world

70 billion (USD) direct revenue in the USA alone (total economic impact 195 billion, 2005)
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Experience Golf Like Never Before
                         Both on and off the course

            WHAT?
            The #1 solution for sharing golf scores and experiences live
            on & off the golf course.

            WHY?
            To make golf more exciting, fun and social for golfers and
            their friends by combining innovative new ideas with the
            latest mobile and online technologies.

            FEATURES
            • Live on-course scoring and leaderboards between
              multiple groups
            • Most popular game formats and stats
            • Facebook connection
            • Chat and share photos between groups and friends
            • Player’s personal web clubhouse with all scores and
              statistics
            • Cloud service for event organizers around the world
Software
                        Client and Backend

ORGANIZATION
• Small (<20), privately owned
• 2-4 key suppliers/subcontractors

CLIENT SYSTEMS
• iPhone, Android, GameBook (Linux) Device

BACKEND
• Hosted HW, virtual servers
• “LAMP” based infrastructure + extras
  • www, “Clubhouse”, “Extranet”, “Admin”
• Cloud based software version control
• Self-hosted (on aforementioned virtual servers)
  • Crowd (SSO)
  • Confluence (“intranet”/wiki)
  • JIRA
Atlassian Environment
                                           + Plugins

 CROWD
 • For single sign-on, group management

 CONFLUENCE
 • RefinedWiki, Gliffy + misc.
 • “Intranet”/wiki: ideas, roadmapping, specs,
   documentation, galleries, presentations, …

 JIRA
 • GreenHopper, (Bamboo, FishEye) + misc.
 • Issue management (bugs, change requests, new
    features, tasks)
 • Roadmapping
 • Customer feedback
Atlassian Environment
                                           + Plugins

 CROWD
 • For single sign-on, group management

 CONFLUENCE
 • RefinedWiki, Gliffy + misc.
 • “Intranet”/wiki: ideas, roadmapping, specs,
   documentation, galleries, presentations, …

 JIRA
 • GreenHopper, (Bamboo, FishEye) + misc.
 • Issue management (bugs, change requests, new
    features, tasks)
 • Roadmapping
 • Customer feedback
Thank You!

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JCN12 Golf GameBook

  • 1. Case: Golf GameBook Petri Bäckström CTO, GameBook Oy
  • 2. The World of Golf 65 million golfers in the world 1 billion golf rounds yearly 37 000 golf courses in the world 70 billion (USD) direct revenue in the USA alone (total economic impact 195 billion, 2005)
  • 3. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 4. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 5. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 6. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 7. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 8. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 9. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 10. Experience Golf Like Never Before Both on and off the course WHAT? The #1 solution for sharing golf scores and experiences live on & off the golf course. WHY? To make golf more exciting, fun and social for golfers and their friends by combining innovative new ideas with the latest mobile and online technologies. FEATURES • Live on-course scoring and leaderboards between multiple groups • Most popular game formats and stats • Facebook connection • Chat and share photos between groups and friends • Player’s personal web clubhouse with all scores and statistics • Cloud service for event organizers around the world
  • 11. Software Client and Backend ORGANIZATION • Small (<20), privately owned • 2-4 key suppliers/subcontractors CLIENT SYSTEMS • iPhone, Android, GameBook (Linux) Device BACKEND • Hosted HW, virtual servers • “LAMP” based infrastructure + extras • www, “Clubhouse”, “Extranet”, “Admin” • Cloud based software version control • Self-hosted (on aforementioned virtual servers) • Crowd (SSO) • Confluence (“intranet”/wiki) • JIRA
  • 12. Atlassian Environment + Plugins CROWD • For single sign-on, group management CONFLUENCE • RefinedWiki, Gliffy + misc. • “Intranet”/wiki: ideas, roadmapping, specs, documentation, galleries, presentations, … JIRA • GreenHopper, (Bamboo, FishEye) + misc. • Issue management (bugs, change requests, new features, tasks) • Roadmapping • Customer feedback
  • 13. Atlassian Environment + Plugins CROWD • For single sign-on, group management CONFLUENCE • RefinedWiki, Gliffy + misc. • “Intranet”/wiki: ideas, roadmapping, specs, documentation, galleries, presentations, … JIRA • GreenHopper, (Bamboo, FishEye) + misc. • Issue management (bugs, change requests, new features, tasks) • Roadmapping • Customer feedback