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Fi#ng	
  It	
  All	
  In
Time	
  Management	
  Strategies	
  for	
  Social	
  Media
                                                   Amber	
  Naslund
                             Director	
  of	
  Community,	
  Radian6
                                                  @ambercadabra
Where do I start?
                  What tools should I use?
How do I prioritize?
                 What can I automate?
 How much time does this take?




     How	
  do	
  I	
  stay	
  sane?
Ge#ng	
  Organized
What	
  	
  Are	
  You	
  In	
  This	
  For?
Personal	
  vs.	
  Professional
Listening	
  Tools
Engaging	
  &	
  ParPcipaPng
Measuring	
  &	
  Analyzing
Social	
  Media	
  Maturity	
  

             Monitoring	
  &	
  Research	
  -­‐	
  40%   IniPaPng	
  -­‐	
  20%    Responding	
  -­‐	
  20% Measuring	
  -­‐	
  20%
CreaPng*     Monitoring	
  &	
  Research	
  -­‐	
  50%                             CreaPng	
  -­‐	
  40%
                                                                                                                         Measuring	
  
                                                                                                                           10%




                                                                                                                                         Total	
  Time	
  Commitment
Engaged*
                                                                    IniPaPng	
  
             Monitoring	
  &	
  Research	
  -­‐	
  50%                -­‐	
  20%   Responding	
  -­‐	
  20% Measuring	
  -­‐	
  20%




Responsive         Monitoring	
  &	
  Research	
  -­‐	
  60%                       Responding	
  -­‐	
  20% Measuring	
  -­‐	
  20%




 Passive           Monitoring	
  &	
  Research	
  -­‐	
  80%                                                 Measuring	
  -­‐	
  20%
AllocaPng	
  Resources

                            Integrated	
  Social	
  Media	
  -­‐	
  SMB




           Listening                  Engaging,	
  IniPaPng	
  &	
  CreaPng             Measuring
   1	
  team	
  member                     1-­‐3	
  team	
  members               1	
  team	
  member
10-­‐15	
  hours	
  per	
  week             1-­‐3	
  hours	
  per	
  day      5-­‐10	
  hours	
  per	
  week
AllocaPng	
  Resources
         Exclusive	
  Social	
  Media	
  -­‐	
  SMB
      Integrated	
  Social	
  Media	
  -­‐	
  Larger	
  Biz




Listening              Engaging,	
  IniPaPng	
  and	
  CreaPng   Measuring
 1-­‐3	
  FTE                          2-­‐4	
  FTE              1-­‐2	
  FTE*
Tricks,	
  Tips,	
  and	
  Shortcuts
Managing	
  DisrupPons
InformaPon	
  Overload
Leverage	
  Tools
Annotate	
  and	
  Share
When	
  Templates	
  are	
  Okay
Simple	
  Task	
  Management
CommunicaPon	
  &	
  ExpectaPons
RouPnes
Unplugging.
QuesPons?
 amber@radian6.com
    @ambercadabra

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