A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

1. Listen and Learn new media, new metrics, new lessons @ambercadabra @radian6

2. Top10 conversationsto listen for 2

3. #10 The Complaint 2

4. #9 The Compliment 2

5. #8 The Problem 2

6. 2

7. #7 The Question or Inquiry 2

8. The Campaign Impact #6 2

9. #5 The Crisis 2

10. The Competitor #4 2

11. #3 The Crowd 2

12. The Influencer #2 2

13. The Point of Need #1 2

14. measuringsocial media

15. ExuberanceThe monthly count of twestimonials & positive posts

16. Attention spanAverage span of time a post is retweeted & commented on

17. ResonanceThe total volume of “in sync” conversation around an idea

18. ReverberationThe total volume of inbound linking and generations of retweetingof a post

19. Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)

20. PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed

21. InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.

22. RepetitionAverage times per month a source inbound links/retweets your content

23. ActivationThe monthly total of new sources that have shared your positive content.

24. ConversationThe total monthly relative share of conversation vs. competitors

25. EngagementThe amount of repeat commenting & length of those comments

26. determining Impact

28. Revenue and Business Development Length of Sales Cycle Repeat Customers Customer Retention Rate New Leads Referrals Transaction Value Customer Lifetime Value Conversions (subscribers to sales) Website purchases Organic search > sales % of converted leads (offline vs. online)

29. Cost Savings Shorter Issue Resolution Time % of issues resolved online vs. offline Decrease in support calls Recruiting costs Training costs % of Account Turnover Overhead Costs of Communication Viable Community-Driven Innovation Concept-to-Development Cycle

30. Value Awareness & Influence Brand Loyalty Sentiment Share of Conversation Frequency of Mentions Net Promoter Score Subscribers Engagement Levels Inbound Links Votes, Tags, Bookmarks Fans, Followers, Group Members

31. Conversation?@ambercadabra@radian6