Zeebox is a free TV companion app that syncs digital experiences like social media with live TV. It analyzes audio and video signals to pull together contextual internet content and augments every TV show second-by-second. Zeebox provides a personalized TV guide, social TV features like seeing what friends are watching, and acts as a "brain and shop" for the TV by providing program info, social tags, advertising, and downloads.

2. zeebox is your TV sidekick
A remote control for connected TVs/STBs A free TV companion app across every platform
Panasonic, Samsung, Sony, Virgin TiVo Android , iPhone, iPad and online
2 | zeebox @ Pinewood studios
2 | © zeebox Ltd

3. zeebox synchs digital experiences with live TV
Which friends are watching?
What are people saying?
Who plays Sherlock?
Where can I buy the T-shirt?
zeebox analyses the audio pulls together contextual and augments every TV show
and video signal of live TV internet-driven experiences second-by-second, live
3 | zeebox @ Pinewood studios
3 | © zeebox Ltd

4. zeebox is your personal TV guide
TV GUIDE MY TV
Social programme Real-time ratings based Social buzz based on Personalised TV
guide on zeebox viewers Twitter volume recommendations
Soon: Full forwards and Soon: Real-time analytics Soon: Buzz for iOS and Android Soon: MY TV for iOS and
backwards EPG & search and audience insight tools and Twitter sentiment activity streams
4 | zeebox @ Pinewood studios
4 | © zeebox Ltd

5. zeebox is TV made social
Facebook and Twitter See TV shows watched by Invite your friends Chat while you
integration friends and stars right now and watch TV together watch
Rebecca Rosier is watching
Sherlock on zeebox.
@RebeccaR Sherlock can’t be
dead! #zeebox
zeebox.com/253674
Soon: Sign in with Twitter plus Soon: See shows watched by Soon: Book to watch with Soon: Group chat and
Facebook fan page integration people you follow on Twitter friends and get reminders open viewing groups
5 | zeebox @ Pinewood studios
5 | © zeebox Ltd

6. zeebox is a brain and a shop for your TV
Programme info zeetags Second screen Downloads and
and news advertising tCommerce
Soon: Cast and crew navigation Soon: zeetag navigation Soon: Bespoke advertising
6 | zeebox @ Pinewood studios
6 | © zeebox Ltd

7. Rich, segment usage data from zeebox insight
For users For partners
Audience Interactions
Passion for zeebox (very interested+)
53% 51%
48% 49%
31%
23% 25% 25%
20% 19%
8%
Soc.
Connect
Gadgete
Pop
News
Sportste
Filling
Conv.
Casual
All
TV
Segments Flows
7 | zeebox @ Pinewood studios

8. TV guide
8 | zeebox @ Pinewood studios
8 | © zeebox Ltd

9. Friends
9 | zeebox @ Pinewood studios
9 | © zeebox Ltd

10. Show
10 | zeebox @ Pinewood studios
10 | © zeebox Ltd

11. zeetags
11 | zeebox @ Pinewood studios
11 | © zeebox Ltd

12. Product
zeetags
12 | zeebox @ Pinewood studios
12 | © zeebox Ltd

13. SHOWTIME
Show branding Twitter config
 Bespoke background  Focus on particular
foreground branding Twitter streams around
 Matching the look and feel the show
of the show
Tailored zeetags
 Create bespoke zeetags
triggering pop-ups, web
Plug-in zones sites, purchases, videos
 ‘Programme’ and  Pre-time against timecode
‘Playground’ zones or operator triggers live
contain partner HTML
 Virtual any digital
experience possible
tCommerce focus
 Playalong  Hero apps and downloads
games, video, social  zeetags links to
media tCommerce
curation, voting, polling, et
c…
13 | zeebox @ Pinewood studios
13 | © zeebox Ltd

14. SHOWTIME
14 | zeebox @ Pinewood studios
14 | © zeebox Ltd

15. SHOWTIME
15 | zeebox @ Pinewood studios
15 | © zeebox Ltd

16. SHOWTIME “Mission Control”
Mission Control
 Set of back-end interfaces that give
partners the ability to control their
own SHOWTIME executions
Labs mode
 Ability for partners to see and test
their own SHOWTIME executions in
the live iPhone and iPad apps
A manual
 Full set of specifications and
templates to help partners build their
SHOWTIME executions quickly and
effectively
16 | zeebox @ Pinewood studios
16 | © zeebox Ltd

17. zeebox Technology Platform
Clients Server-side
17 | zeebox @ Pinewood studios
17 | © zeebox Ltd

18. What AWS enables for zeebox
• Outsourced network and hardware layer
• Infrastructure team can focus on OS/application layer
• No late night call-outs to data centres!
• Owning your own hardware is 1.0
• Rich toolkit for building scalable services
• ELB, Route 53, Simple DB
• All services available through APIs
• Thanks to open source Boto library, all AWS resources can be managed
programmatically
• Deployment of our 25 sub-systems entirely automated, repeatable and
hassle-free across 3 environments
• Infrastructure team can focus on pro-active automation rather than reactive
fire-fighting
• This adds up to… enabling ultra-agile development
• 100 deployments per week
18 | zeebox @ Pinewood studios
18 | © zeebox Ltd

19. Key AWS tech for zeebox
EC2 ELB Route 53
• Flexible, on-demand compute • Auto-scaling load balancer • Highly scaled DNS
capacity • Convenient and cheap • Cheap and well integrated with
• 150 nodes across • Missing key features (e.g. ELB
dev, staging, production logging!), wish it were more • 500 entries
like HA Proxy
SimpleDB RDS S3
• Elastic HTTP store
• Lightweight BigTable NoSQL with • MySQL as-a-Service
• Used for asset distribution
simple HTTP interface • Transactional database
(images, configuration files)
• Use with low write volume requirements
applications
19 | zeebox @ Pinewood studios
19 | © zeebox Ltd

20. jobs@zeebox.com