by Phil Fitzsimons, Solutions Architect, AWS

1. Introduction
Unlocking the Value of your Data
Featuring AWS Enterprise Use Cases
Philip Fitzsimons, AWS Solutions Architect
Agenda:
• Information processing
• AWS Services
• Customer examples

2. Information processing cycle
Input
Storage Process
Output

3. Applied with Amazon Web Services
Input
Storage Process
AWS Direct Connect AWS Import/Export Simple Queue Service AWS Storage Gateway
dedicated network connection
Output (Amazon SQS)
move data with portable disks hosted queue on-premise software appliance
backed with cloud storage
(1Gbps/10Gbps, 802.1q VLANs) (nfs, ext, fat43, hfs) (static, dynamic, streaming) (VMWare ESXi, iSCSI)

4. Input with AWS
Input
Storage
AWS Direct Connect AWS Import/Export Simple Queue Service AWS Storage Gateway
(Amazon SQS)
dedicated network connection move data with portable disks hosted queue on-premise software appliance
backed with cloud storage
(1Gbps/10Gbps, 802.1q VLANs) (nfs, ext, fat43, hfs) (static, dynamic, streaming) (VMWare ESXi, iSCSI)

5. Storage with AWS
Elastic Block Store
(EBS)
Network attached virtual hard-disk
Relational Database Service
(Amazon RDS)
Fully managed database
(MySQL, Oracle, MSSQL)
DynamoDB
Storage
NoSQL, Schema-less,
Provisioned throughput
database
Simple Storage Service
(Amazon S3)
Object data-store up to 5TB
per object
99.999999999% durability

6. Storage with AWS
Elastic Block Store
(EBS)
Network attached virtual hard-disk
Relational Database Service
(Amazon RDS)
Fully managed database
(MySQL, Oracle, MSSQL)
Storage ProcessDynamoDB
NoSQL, Schema-less,
Provisioned throughput
database
Simple Storage Service
(Amazon S3)
Object data-store up to 5TB
per object
99.999999999% durability

7. Process with AWS
Elastic Compute Cloud
(Amazon EC2)
resizable compute capacity
(Linux, Windows..)
Elastic MapReduce
(Amazon EMR)
hosted Hadoop framework
Process
Simple Work Flow Service
(Amazon SWF)
workflow service
Amazon CloudSearch
Fully managed scalable search

8. Process with AWS
Elastic Compute Cloud
(Amazon EC2)
resizable compute capacity
(Linux, Windows..)
Elastic MapReduce
(Amazon EMR)
hosted Hadoop framework
Process
Simple Work Flow Service
(Amazon SWF)
workflow service
Amazon CloudSearch Output
Fully managed scalable search

9. Output with AWS
Elastic Compute Cloud Amazon CloudFront Simple Notification Service Simple Email Service
(Amazon EC2) (Amazon SNS) (Amazon SES)
resizable compute capacity content delivery network (CDN) push notification service email sending service
(Linux, Windows..) (static, dynamic, streaming) (http, SMS, email) (transactional, bulk)
Output

10. Hundreds of Thousands of Customers in 190 Countries
Many case studies available http://aws.amazon.com/solutions/case-studies/

11. Examples: Customer benefit
Disaster Recovery using AWS Storage Gateway
Analytics with AWS EMR and S3
Orchestration with AWS Simple WorkFlow
Search with Amazon CloudSearch
Content distribution with AWS CloudFront
Scaling resources to meet demand for batch workloads

12. Customer Reference http://aws.amazon.com/solutions/case-studies/glympse/
“..By using AWS Storage Gateway, we
went to just hours instead of days to
restore from backup.”
Craig Link, Glympse Technology Manager
http://aws.amazon.com/architecture/

13. Customer Reference http://aws.amazon.com/solutions/case-studies/yelp/
“.. We were running out of hard drive space and capacity..
..our developers can now do things they couldn’t before”
Dave Marin , Yelp search and data-mining engineer
http://aws.amazon.com/architecture/

14. Customer Reference http://aws.amazon.com/swf/testimonials/swfnasa/
.. Already using S3, SQS and MapReduce implementations such as
Hadoop for task distribution and execution..
.. key missing piece: an orchestration service..
..goal of processing and disseminating
Mars images within minutes..
http://aws.amazon.com/NASA/

15. Customer Reference http://aws.amazon.com/solutions/case-studies/smugmug/
“Amazon CloudSearch is a game-changing
product... Our customers can now find what they
are looking for faster and more easily than ever
before..”
Don MacAskill, CEO & Chief Geek SmugMug

16. Customer Reference http://aws.amazon.com/solutions/case-studies/pbs/
“.. We are extremely pleased with the performance and
ease of use that CloudFront offers for streaming videos
to different devices. With fewer errors, CloudFront
delivers a great experience to our viewers, and that’s
very important for the success of our business.”
Drew Engelson, Chief Architect PBS Interactive
http://aws.amazon.com/architecture/

17. Customer Reference http://aws.amazon.com/solutions/case-studies/olery/
“.. The availability of insightful metrics with
Amazon CloudWatch and features like
Auto Scaling based on Amazon SQS queues are
great examples of how AWS provides tremendous
extra value ..”
Wilco van Duinkerken, CTO Olery
http://aws.amazon.com/architecture/

18. Conclusion: Information Cycle and AWS components

19. Conclusion: Reference Architectures
http://aws.amazon.com/architecture/

20. Conclusion: Customer benefit
“spend more time on product development (rather than
disaster recovery & backup)”
“our developers can now do things they couldn’t before..
..Our systems team can focus their energies on other
challenges.”
Using AWS, mission critical applications that previously
took months to develop, test, and deploy, now take days
“We saved many months of re-architecture and
development time by going with Amazon CloudSearch”
“Amazon CloudFront is so simple and reliable that the
team doesn’t have to think about it. It all just works,
freeing us to focus on building cool applications”
“By using AWS, we have found that we can combine
rapid development with refreshing and new ideas
without being held back by infrastructure limitations”