Teresa Carlson, VP for AWS World Wide Public Sector, provides an update on the global public sector business, with new customer numbers, a model for government cloud adoption and a discussion of the critical need for cloud computing as public sector customers seek to make the world a better place through their efforts to support world-changing projects, enable economic development, improve citizen services and engagement and transform education and research. The presentation also includes the announcement of the winners of the first City on a Cloud Innovation Challenge for local governments and their partners.

1. AWS Government, Education &
Nonprofits Symposium
Washington, DC June 24-25, 2014
Amazon Web Services in the Public Sector
Teresa Carlson
Vice President
World Wide Public Sector

2. Thank you …
for being part of this wave of
disruptive innovation!

3. Strong growth and adoption
800+
government
agencies
3000+
educational
institutions
10000+
nonprofit
organizations

4. Used by Government Agencies & Educational Institutions Worldwide

6. 2008 2009 2010 2011
Amazon EBS
Amazon SNS
AWS Identity
& Access
Management
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
AWS Data
Pipeline
AWS Rapid Pace of Innovation
20132012
Since inception AWS has:
• Released 839 new services and features
• Introduced over 35 major new services
2014
*as of May 31, 2014
Amazon
CloudFront

7. Standout releases for public sector
• Amazon WorkSpaces
• Operating Systems/GovCloud: RedHat Enterprise Linux and SUSE Linux
• EBS General Purpose (SSD) volume type (aka GP2) allows for a much cheaper, more “democratic”
across-the board improvement in block storage performance
Security-related features
• Server-side encryption for EBS and key RDS database engines: Oracle and Microsoft SQL Server.
• ELB access logs
• S3 encryption with customer-supplied encryption keys
• VPC peering capability
• CloudTrail (API logging/auditing)
• Secure direct access to services (S3, DynamoDB, etc.) from mobile and web applications
• Security & data management: granular access control enforced by IAM
Federal Compliance
• FedRAMP Agency ATO for core services in all US Regions + GovCloud
• FedRAMP Agency ATO for Redshift
• DoD CSM Levels 1-2 ATO

8. Architected for Enterprise Security Requirements
Certifications and accreditations for
workloads that matter
AWS CloudTrail - AWS API call logging
for governance & compliance
Stores data in
S3, or archive
to Glacier
Log and review
user activity

9. Scale & Innovation… … Drive Costs Down
Invest in
Capital
Invest in
Technology
Improve
Efficiency
Reduce
Prices
Attract
More
Customers
43 price reductions across AWS
since our launch in 2006
Our Price Reduction Philosophy

10. AWS Helps Government Cut Costs
“We are in the process of putting most of our public-facing data in an
Amazon cloud service,” said Terry Halvorsen, the Chief Information
Officer of the Department of the Navy, in a keynote at Meritalk’s Data
Center Brainstorm event Thursday. Halvorsen said the move could save
the Navy as much as 60 percent versus the cost of managing that data
in its own data centers.
-Data Center Knowledge,
March 14, 2014

11. AWS Global Infrastructure
10 Regions
including GovCloud US
26 Availability Zones
51 Edge Locations

12. AWS GovCloud (US)
• Isolated AWS Region designed to allow U.S. government
agencies and customers to move more sensitive
workloads into the cloud by addressing their specific
regulatory and compliance needs
• Built for Controlled Unclassified Information (CUI),
Unclassified, Export Control, Privacy, Financial, and
other more sensitive data workloads (including ITAR)

13. AWS GovCloud (US) – Since 2013 Symposium
Amazon EC2
• M3 Instance Types
• EBS-Optimized
Instances
Amazon Elastic
Block Storage
(EBS)
• Provisioned IOPS
• General Purpose
(SSD) Volumes
AWS Management
Console
• EMR
• CloudFormation
Amazon RDS
• T1.micros
• M3 Instance
Types
• Provisioned IOPS
Amazon Elastic
MapReduce (EMR)
• M3 instance types
$$
19
launches
In 2014 to
date

14. Case Study Organizational Benefits
• The US Centers for Disease Control and
Prevention’s (CDC) mission is to improve
public health.
• Providing awareness for all health-related
threats and to support responses to these
threats at the national, state, and local level.
• The CDC re-launched BioSense 2.0 on
Amazon Web Services in AWS GovCloud
(US) and other Regions using Amazon EC2,
Amazon S3, Amazon EMR, and Amazon
SES.
• Needing to avoid purchasing expensive
hardware and software, the organization
turned to AWS for its low cost, pay-per-use
model, high availability, as well as security
and compliance practices.
• The CDC leveraged service-level security
features in AWS GovCloud (US) to meet the
confidentiality, availability and integrity
security controls needed to obtain a FISMA
Moderate Level ATO
CDC BioSense 2.0

15. Why Does the Cloud Matter to Public Sector?
Pave the Way for
Disruptive Innovation
Make the World
a Better Place

16. Paving the way
What do public sector customers need?
• Disruptive innovation
• Agility
• Capability
• Cost savings

17. Evolution of cloud adoption in government
Policy

18. Phase 0 – Stated Policy
“Cloud First”

19. Evolution of cloud adoption in government
DefinitionPolicy

20. Phase 1 – Standard Definition

21. Evolution of cloud adoption in government
Security and Compliance
DefinitionPolicy

22. Phase 2 – Security & Compliance

23. Evolution of cloud adoption in government
Security and Compliance
Procurement
DefinitionPolicy

24. Phase 3 – Cloud-Friendly Procurement
Department
of Interior
Foundation
Cloud
United
Kingdom
G-CloudDept. of
Treasury Public
Cloud Web
Hosting
Services
US
Communities
Texas Dept.
of
Information
Resources
contract
Navy
SPAWAR
US
Intelligence
Community

25. Evolution of cloud adoption in government
DefinitionPolicy
Security and Compliance
Procurement
Culture

26. Evolution of cloud adoption in government
Security and Compliance
Procurement
Culture
Broad Adoption
DefinitionPolicy

27. President’s FY2015 Budget Request
• Greater emphasis on the utility-based model of cloud
computing
• FedRAMP highlighted in budget language as the
Administration pushes for further adoption of cloud
• Federal data center consolidation still a priority, but more
focus on agile IT services

28. Paving the way for…
Real change

29. Make The World a Better Place
• Support world-changing projects
• Enable economic development
• Improve citizen services and engagement
• Improve research and education

30. When You’re Changing the World, You Can’t Afford to be Slow…
Add New Dev Environment
Add New Prod Environment
Go Global in Seconds
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Resources in Minutes
Old World:
Resources in Weeks
Everything changes with this
kind of agility and speed

31. Increased agility has
become the #1 reason
organizations use the AWS
cloud

32. Make The World a Better Place
1. Support world-changing projects
2. Enable economic development
3. Improve citizen services and engagement
4. Improve research and education

33. What better way to change the world…
Code.org ran a worldwide
“Hour of Code”
More than 20 million youth
coded on their website in a
single week, with a peak load of
330,000 concurrent users
“Running on the AWS Cloud gave us
the elasticity to keep the website
running when traffic spiked from zero to
20 million coders during campaign
week, and then scale back efficiently.
AWS was fantastic.”
-Geoffrey Elliott, Code.org

34. Ensuring democracy…
Migration of core business
applications for secure global
access, reduced costs, focused
resources and improved
availability
"The driver really was the ability to be
responsive. The way we did that was to move
to the cloud.“
-Chris Spence, CIO
National Democratic Institute

35. Helping Nonprofits Achieve Scale and Reach
"Working hand in glove with AWS,
LeanIn.Org's development team was
able to re-architect the site over a 64-
hour period to ensure it would stand
up to 200 click-throughs per second."
-Rachel Thomas
President, Lean In
“Ban Bossy” campaign
Featured on Google home page and
stayed up!

36. Public Broadcasting Service
Edgar Roman
Senior Director

37. AWS Government, Education, and Nonprofits Symposium
Washington, DC | June 24, 2014 - June 26, 2014
emroman@pbs.org
How PBS Learned to Love the Cloud
Edgar Roman

38. PBS 5 Years Ago
• Central Data Center
• Fixed network bandwidth
• Fixed CPU capacity
• High maintenance overhead

39. PBS Today
• 342 million videos viewed across PBS' web and
mobile platforms in March 2014 (81% on mobile)
(Google Analytics, 3/2014)
• Over 33 million unique visitors to PBS sites in March
(Google Analytics, 3/2014)
• In March, streaming on PBSKIDS.org accounted for
38% of all time spent watching kids videos online.
(comScore Video Metrix, 3/2014)

40. Analyze and Focus on your Core
Business

41. Amazon EC2
Amazon RDS Amazon SWF
Amazon S3
Amazon Glacier
Amazon
CloudSearch
CloudFront

42. Question the ways you’ve always
done it

43. Typical Load for a Week
(pbs.org)
un Mon Tue Wed Thu Fri Sat

44. Typical Load for a Week
(pbs.org)
un Mon Tue Wed Thu Fri Sat

45. Continuously review costs vs needs

46. Don’t be afraid to try new things
(and fail)

47. PBS competition
• Viewer’s ever increasing demand for more
• Incredible shrinking attention span
• Eyeballs are a ‘Game of Inches’
– We are always looking for inches to claw

48. Closing Thoughts
“It never gets easier, you just go faster. To put it
another way, training is like fighting with a gorilla.
You don’t stop when you’re tired. You stop when
the gorilla is tired.”
- Greg Henderson

49. AWS Government, Education, and Nonprofits Symposium
Washington, DC | June 24, 2014 - June 26, 2014
Thank You
emroman@pbs.org
Edgar Roman

50. Make The World a Better Place
1. Support world-changing projects
2. Enable economic development
3. Improve citizen services and engagement
4. Improve research and education

51. Public/private engagement for
economic development
• Geospatial collaborative
environment
• 80+ participating agencies
• 30+ new services
developed
• 100M+ users of the service

52. First Government-Wide National Intelligent Map Portal
• Integrated map system for government agencies to deliver
location-based services and information
• Multi-agency collaboration
Collaboration and Innovation Powered by AWS
• 150 Million Hits per month
• Creates an environment for citizens, private sector, and
community to collaborate
• Significantly reduce cost by 60%
• Enables development of a wide range of innovative applications,
services via API
• Powers more than 100 government GIS Website and Apps
“AWS has helped my
organization to provide
better service availability
and handle higher traffic
load at a lower cost”
-Chan Chin Wai, CIO, SLA
One Nation, One Map

53. AWS Government, Education &
Nonprofits Symposium
Washington, DC June 24-25, 2014
Tsengdar Lee
NASA

54. 54

55. OpenNEX
Workshops and Challenges
7/1 – 11/15/2014
• Virtual Workshop teaches how to use
OpenNEX AMIs and Public Data sets on AWS.
• Collaborate within arms length
- Users work with vm templates including
prepackaged tools, they instantiate, extend and
own accordingly.
- Core data is read only public data sets on S3
• Bring citizen scientists together around data,
services and knowledge
• Extract more value out of assets, i.e. data and
knowledge, via the group

56. Announcing…
Finalists and Winners
Partners in Innovation
Best Practices Award

57. Judges
• Pete Reynolds, Future Cities Catapult
• Scott Case, Main Street Genome
• Mayor Christopher Coleman, Mayor St. Paul,
MN and President of National League of Cities
• Joe Dignan, Former Chief Analyst- EMEA Public
Sector, Ovum
• Ed DeSeve, Former Special Advisor to the
President for Recovery Implementation
• Elliot Gerson, the Aspen Institute
• Dr. Gerald Gordon, Fairfax County (Virginia)
Economic Development Authority
• Bill McCluggage, former Chief Information
Officer of the Irish Government
• Dr. Glenn Ricart, US Ignite
• Sonal Shah, Former Deputy Assistant to the
President and Director of the first White House
Office of Social Innovation and Civic
Participation
• Bob Sofman, Code for America
• Dr. Mark Thompson, Cambridge Judge
Business School, UK

58. Partners in Innovation - Finalists
• DKAN
• eProperty Plus
• Foodborne Chicago
• GrupoTX
• HunchLab
• KAI Square
• LeanCiti
• Living PalnIT Urban Operating
System
• Magnus Project
• MassKnowtify
• MathsTab
• Michigan Health Connect
• N_SIGHT IQ
• Open Project
• Ping4Alerts!
• SpotCrime
• Urbanflow Engine
• Vertext City

59. Partners in Innovation - Winners

60. Best Practices Finalists – Mid-Sized
• Market Square – Almere, Netherlands
• Cloud Disaster Recovery – Asheville, NC
• Clean City Waste Management – Tel Aviv, Israel
• jig.jp – Sabae City, Japan
• Websites - Santa Clarita, CA

61. Best Practices Award – Mid-Sized
“Here's the bottom line: we have a modern disaster recovery solution in the
cloud. It's inexpensive; we didn't have to build another DR center or
infrastructure; and, regional problems like Hurricane Sandy -- or unforeseen
power outages, or earthquakes -- won't affect our solution. We're going to be
adding other important systems as the need arises”

62. Best Practices Finalists - Large
• History Centre – Dorset, England
• GIS - Douglas County, Nebraska
• Public Works and Engineering – Houston, Texas Internet
of Things – London City Airport – London, England
• Mobile Apps – Dept of Transportation – New York City
• Voter Information Center - Rhode Island
• Property Information Map - San Francisco, California

63. Best Practice Award - Large

64. Make The World a Better Place
1. Support world-changing projects
2. Enable economic development
3. Improve citizen services and engagement
4. Improve research and education

65. Turning Government Data into Real Insight
Scalable web application Big Data Analytics
and Collaboration
Rapid deployment of analytics
engine
Redesigned portions of
Healthcare.gov
Post “flash crash”
forensics on EC2
Collaboration
platform for SEC
Mining social media for
early warnings of food and
drug safety issues on
accelerated timeline
Healthcare.gov

66. Make The World a Better Place
1. Support world-changing projects
2. Enable economic development
3. Improve citizen services and engagement
4. Improve research and education

67. What is AWS Marketplace?
AWS app store for customers
• Broad selection, over 1500 listings - IT and
business titles for Enterprise production, simple
pricing and reviews
• Free Trials of selected production software – low
risk pilot
– AWS infrastructure charges still apply
• Instant fulfillment using 1-Click and Cloud
Formation
• No overprovisioning, use only what you need, pay
with integrated AWS procurement/billing
• Seamless license management and ‘compliance by
default’
• Deploy in minutes, not weeks
• Use vetted, tested, secure products

68. What is AWS Marketplace?
AWS sales channel for Partners
• Customers of all sizes – F500 and SMB
• Access to hundreds of thousands of AWS
customers, from Enterprise to SMB
• Hourly pricing and free trials remove risk for
customers - enable Partners to run fast,
production environment PoCs with customers
• Reduce sales cycles from months to weeks (or
days)
• ‘Paperless’ contracting for customers
• Provide software bits and pricing – we will do
the rest

69. What are we announcing today?
Education & Research: A new
category of software for Public Sector!
• Broad selection of products focused
on the specific needs of EDU
customers
• Education and Research products
already listed in the category include:
• Canvas, Moodle, MATLAB,
Adobe Connect, and others
• Industry-leading products in
Education and Research will actively
be added to the category moving
forward

70. Accelerating Research
University of Chicago needed a cost-effective way to provide big-data
analysis to labs around the world while providing always-on service.
The university now hosts its Globus Transfer service on AWS, helping
more than 12,000 users to move data with 99% availability.
“AWS has helped us scale up and lower the
cost of doing analysis.”
- Ravi Madduri,
Research Fellow and Project Manager

71. Improve Education and Break the Mold
Migrated public facing web properties with
large bursts of traffic from 38,000 visitors to
150,000 a day
Improved disaster recovery, handled
major event spikes in usage and 40%
less expensive

72. Anant Agarwal
CEO

73. Reinventing Education
Anant Agarwal
@agarwaledu
edX.org

74. Photo credit: Piotr Mitros

75. The New Classroom?

76. Expand access
to quality
education
Advance
research
Improve
on campus
education
edX is a non-profit venture

77. 155,000 Students Enrolled in First Course
7,157
Certified8,240
Took the Final 9,318
Passed the Mid-Term10,547
Made it the Mid-Term
26, 349
Tried the First Problem Set
154,763
Registered for 6.002x
Circuits and Electronics

78. Who are edX learners?

79. 2.5MM Learners
196+
All Countries
5MM
Course Enrollments
200 Courses
English, French, Mandarin,
Hindi
50
Institutions
150+
Blended Classes
15,000+ Enrollments
The edX Impact

80. 8
0
edX Open Sourced

81. Anatomy of an edX Online Class – Active Learning
Learning and retention is
related to the depth of
mental processing.
- Craik and Lockhart 1972

82. Improving on Campus Education– Preliminary Findings
San Jose State University
FALL 2012 COMPARED TO SPRING 2012
Course retake rates drop from 41% to 9%
Success in Spring 2013 and Fall 2013 too
Source: San Jose State University Davidson College of Engineering

83. Research Data – Learner Events on edX
* Not including data from first run of 6.002x

84. Philip Guo (pg@edx.org)
How long should videos be?
Four edX math/science/CS courses in Fall 2012
Across MIT, Harvard, Berkeley courses
862 videos
5,265,833 watching sessions
8
4

85. Customer
obsession
1
Invention
2
Long-term
thinking
3
Some final thoughts about Amazon…
A Faster, Cheaper and Better
Path to a Better World

86. AWS Government, Education &
Nonprofits Symposium
Washington, DC | June 25, 2014
Thank You!
Enjoy the rest of your day