Fast, Simple, Familiar: Customer Success With Preconfigured Business Software from AWS Marketplace outlines how customers can use AWS Marketplace to: Deploy familiar software on AWS quickly, in minutes or hours rather than weeks; quickly evaluate different software options without long-term commitments; and use best-of-breed software. The document shares stories of five companies that successfully used AWS Marketplace to deploy popular software like MongoDB, Citrix NetScaler, NITRC, Jaspersoft, and AlertLogic to solve business problems faster. It highlights how AWS Marketplace provides over 1,100 software listings that can integrate with AWS services, help customers experiment and discover solutions, and save costs through hourly pricing models.

1. Fast, Simple, Familiar: Customer Success With
Preconfigured Business Software from AWS
Marketplace
Robert Peterson
Sr. Product Marketing Manager - AWS Marketplace
November 15, 2013
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

2. Agenda
• Customer asks
• Demo of Marketplace
• Customer stories
–
–
–
–
–
#1: Jobaline - MongoDB cluster
#2: 2ndWatch – Citrix Netscaler
#3: University of Liege- NITRC
#4: Sage Human Capital - Jaspersoft
#5: Haydle.com – Alert Logic IDS
• 3rd party software options on AWS
• Get started
• Q&A

3. Customers want to
find and run familiar, tested and
tried software on AWS
deploy software in minutes or
hours, not weeks
quickly evaluate software and
editions to find what best fits my
needs
use best-of-breed software but
without requiring a
long-term commitment

4. What customers are saying
“Easy to set up and easy
to use.” - janiesue1000
“This was an awesome alternative to the first
time I installed Piwik. First time around, I
uploaded the whole application into an EC2
instance and used the Piwik app to create a
database instance. While I didn't think that
could be much easier, this was about two
clicks.” - Nicholas Mannella
“The AMI was solid, and we were able to
get to the admin UI and set up our
configurations without any difficulty at all.
Though the metaphor is broken, it worked
right out of the box.”- David
“Works flawlessly. Small bug in
the beginning, super-fast support
who resolved the issue very
quickly. -Daniel Nitz
“Where else can you launch a
Redmine server and have it fully
installed and running within 90
seconds? - cp

5. DEMO

6. - Startup
- Running
MongoDB NoSQL
database
- System Integrator
- Running Citrix
Netscaler for
application traffic
management
- Academic
Institution
- Running NITRC
for medical image
processing
- Executive search
company
- Running
Jaspersoft to
generate reports
& dashboards
Variety of customers & use cases
- Startup
- Running
AlertLogic for
intrusion detection

7. Jobaline Deploys High-Performance MongoDB Cluster in
Less Than One Day
•
Kirkland, WA start-up whose service allows
workers to apply for hourly jobs from any
computer, tablet or phone in Spanish or
English
•
Experienced unexpectedly high traffic after
the pilot launch, and had to quickly find an
alternative to its on-premise single-node
MongoDB deployment
•
Using MongoDB for AWS Marketplace,
Jobaline deployed a complex MongoDB
cluster in less than one day and manages
more than 2,500 applicants per day

8. MongoDB Replica Set
AZ 1-A
Secondary Node
AZ 1-B
Primary Node
AZ 1-C
Secondary Node

9. AWS Marketplace Enables 2nd Watch to Quickly Experiment
with Multiple Application Delivery Platforms
•
•
•
2nd Watch (2W) is a member of the
AWS Partner Network (APN) and a
leading provider of full-service cloud IT
solutions
Needed to find an application delivery
platform for its client, Adobe
Used AWS Marketplace to rapidly
experiment with multiple software and
software editions, and finally to deploy
Citrix NetScaler for its client

10. Load Balancer Configuration
This is a diagram of the Load Balancer data flow in a single region
TCP 22
TCP 80
TCP 443
UDP/TCP 53
Web Load
Balancer
Varnish Load
Balancer
ELB
ELB
Netscaler
Netscaler
Net
Software X
Scaler
Platinum
Standard
10.100
SNIP
10.101
Reverse Proxy
53
10.102
Reverse Proxy
22/80/443
10.103
Reverse Proxy
22/80/443
10.104
New DC
22/80/443
10.105
New DC
22/80/443
10.106
New DC
22/80/443
10.107
New DC
22/80/443
10.108
New DC
22/80/443
10.109
New DC
53 (TCP/UDP)
80
10.110
New DC
80
53
New DC
4730
New DC
80
80
24
80
80
4730
80
4730
9090
Reverse Proxy Targets:
HTTP, HTTPS – Frequency: 30
Timeout: 20
Dublin ->
Web - dub.securesession.com: [50.120.8.200]
DNS - ns2.securesession.com [50.150.8.201]
SFTP ---------– Frequency: 5
Timeout: 2
Virginia ->
Web - nj.securesession.com [50.150.2.202]
DNS - ns1.securesession.com [50.150.2.203]
Sydney ->
Web - syd.securesession.com [50.176.14.204]
DNS - ns3.securesession.com [50.176.14.205]
DNS ----------– Frequency: 5
Timeout: 4
ELB
9090
80
Monitor Values:
New DC
9090
Sandbox Load
Balancer
SFTP
10.1.10.x
DNS
10.1.10.x
WEB
10.1.10.x
Varnish
10.1.10.x
CTM Mail
10.1.10.x
Sandbox
10.1.10.x

11. Using NITRC on AWS Marketplace, University of Liège
Accelerates Parkinson’s Disease Research
•
University of Liège is a Belgian multidisciplinary research lab studying the
brain’s function and structure
•
Needed a solution that would quickly
and reliably conduct image processing
for Parkinson’s research
•
Found the NITRC computational
environment on AWS Marketplace,
reducing time required to process
neuroimaging data by 85%

13. Sage Doubles its Monthly Revenue by Using Jaspersoft on
AWS Marketplace
•
•
•
Sage is a next-generation executive
search firm that offers full transparency
to its clients
Needed a reporting & dashboard
solution to deliver insights to its clients
Used AWS Marketplace to deploy the
Jaspersoft on AWS reporting solution in
hours. The solution was so popular with
clients that it has doubled Sage’s
monthly revenue

14. Haydle Uses AWS Marketplace to Find Security Software at
On-Demand Prices
•
•
•
Haydle.com is a recently launched
productivity tool for teams
Needed a cost-effective intrusion
detection system that would be
inexpensive and easy to install
Used AWS Marketplace to buy Alert
Logic IDS at on-demand pricing
($300/month); quickly provisioned and
deployed the software

15. Network
Infrastructure
Big Data
Security
Operating
Systems
Application
Stacks
1100+ different software listings on AWS Marketplace

16. Key Takeaways
To quickly
integrate with
complex systems
and benefit from
speed and
agility
To easily test and
experiment
versions and
configurations of
software
To deploy
familiar software
pre-configured
for AWS
Save costs by
running
commercial
software and pay
by the hour
To find and
discover
security
solutions to
protect assets

17. Get started today
Q&A
with Miki and Travis
• Find, Research and Deploy Software
–
–
Go to http://aws.amazon.com/marketplace
Discover through EC2 console
• Easy to Purchase
–
–
Simple pricing, no negotiations or lengthy
contracts
Hourly pricing, scale your usage up or down as
needed
• Integrated AWS Billing
–
–
Use your AWS account to purchase
Single bill for software and AWS services
charges

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