This presentation from the AWS Lab at Cloud Expo Europe 2014 explores why start ups chose to build their products and services on Amazon Web Services.

1. Startups @ AWS
Ian Massingham
IanMmmm
Technical Evangelist, Amazon Web Services

3. Why do Startups Use AWS?
Reason #1:
Startup needs = basic value prop of cloud

Replaces high fixed costs with low variable costs

Replaces guesswork of self-hosting with elastic
infrastructure

Replaces long lead times with immediate access to
unlimited resources

4. Why do Startups Use AWS?
Reason #1:
Startup needs = basic value prop of cloud



⬆ More innovation
Replaces guesswork of self-hosting with elastic
⬆ More experimentation
infrastructure
Replaces long lead times with immediate access to
⬆ resources startups
More
unlimited
Replaces high fixed costs with low variable costs

5. Replace High Fixed Costs with Low Variable Costs
Startups pre-AWS

6. Replaces guesswork of self-hosting with elastic IT
Startups pre-AWS
Capacity
Demand
Capacity
Demand
Unhappy
Customers
Waste $$$
Traditional
AWS Cloud

7. Why do Startups Use AWS?
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner

Massive Scale

Customer Focus

Global Footprint

8. Why do Startups Use AWS?
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner



Massive Scale
➡ Every Use Case
Customer Focus
➡ Every Developer
Global Footprint
➡ Every Stage

9. Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion

10. Continuous Expansion and Customer Focus
EACH DAY
AWS Pace of Innovation
Significant Feature and Service Releases by Year
Reduced
Prices
adds the equivalent
server capacity to power
Lower
Infrastructure
Costs
More
Customers
40 Price
Reductions
Economies of
Scale
More AWS
Usage
when it was a global
$7B enterprise
More
Infrastructure

11. Why do Startups Use AWS?
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner
Reason #3: Allows you to focus on your Business

12. Why do Startups Use AWS?
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner
Reason #3: Allows you to focus on your Business

Reduce risk & complexity

Operational efficiency

Scale but remain lean

13. Hailo Scales to 500,000 Users in 18 months Using
AWS
•
Hailo is a UK-based start-up, which provides a free
smartphone application also known as Hailo, that connects
cab drivers and passengers
•
The start-up wanted grow worldwide quickly and needed an
infrastructure that could support real-time service in Europe
and North America.
•
By using AWS, Hailo grew to provide its service to over 5
million passengers across Europe, North America, and Asia
in only 18 months without a costly investment in
infrastructure.

14. Parse Uses AWS to Reduce Latency from 400 To 100
Milliseconds
•
San Francisco start-up provides back-end
services for mobile application developers
•
Needed scalability and speed to support high
throughput, I/O intensive databases
•
By using EBS Provisioned IOPS, Parse reduced
end-to-end latency from 400 to 100 milliseconds
and reports that stack latency is almost flat

15. Dropcam Delivers Streaming Video Content in
Milliseconds Using AWS
•
Dropcam provides a video monitoring service to
monitor homes and small businesses
•
As the company grew, storage for video feeds
became its biggest issue
•
By using AWS, Dropcam can add capacity in
minutes and reduced delivery time for video events
from 10 seconds to less than 50 milliseconds

16. Foursquare Uses AWS to Eliminate Licensing Costs
for Analytics
•
More than 40 million people worldwide use
Foursquare to meet up with friends, exchange
travel tips, and find money-saving deals
•
Previous database came with high annual licensing
costs, and required the company to spend staff time
keeping the system running
•
Foursquare uses AWS to perform analytics across
millions of daily check-ins, saving licensing fees and
redeploying its dev/ops staff on more strategic
work.

17. A new global program for Startups

18. Resources to help you get started and scale on AWS
AWS Training
AWS Support
AWS Community
Special Offers
AWS Promotional Credit
…and more coming soon

19. Two packages: Self-Starter and Portfolio
The Self-Starter Package is available to any startup, anywhere in the world
The Portfolio Package is available to startups in accelerators and seed funds
…and hundreds more

20. AWS Activate Packages
Self-Starter Package
For startups doing it on their own
AWS Free Usage Tier
1 month AWS Support at Developer level
Portfolio Package
For startups in select accelerators or funds
$1,000 to $15,000 AWS Promotional Credit
1 month to 1 year AWS Support at Business level †
"AWS Technical Professional" training
"AWS Technical Professional" training
"AWS Essentials" training with class labs
Credit for 1 self-paced lab
Startup Forum
Special "Self-Starter" third-party offers
All startups may apply*
Sign up »
Credit for 4 self-paced labs
Startup Forum
Special "Portfolio" third-party offers
Startups in some accelerators or funds may apply*
Learn more »
*Joining AWS Activate will not reset the AWS Free Usage Tier if you've already used it, and startups who previously received AWS
Promotional Credit may not be eligible to receive additional credit.
†Includes one month to one year of Business level Support up to $5,000 in value per year.

21. Learn more and sign up
at aws.amazon.com/activate

22. Self-Starter Sign-up Process
• Sign up at http://aws.amazon.com/activate/
• Receive welcome email within minutes
containing instructions on how to utilize each
resource

23. Startups @ AWS
Ian Massingham
IanMmmm
Technical Evangelist, Amazon Web Services
@AWS_UKI for local AWS events & news
@AWScloud for Global AWS News and Announcements