10. CloudFront
Elastic Load Balancer
Data stores
Memcache
RDS
HBase
Flipboard interactive
services
Flipboard data
importers
SQS
External services
RSS
Social networks
Publisher content
S3
How We Use AWS
13. 0
0.05
0.1
0.15
0.2
Cost Per Monthly Active User In Cents Monthly Active Users
Heavy 3-year reserved instance usage
Horizontal scaling improvements
Cost Savings with AWS
Cents
June 2010 February 2014
14. Optimizing Your Cloud Architecture
Evaluate new instance types against your workload
(disk vs. memory vs. CPU)
Re-evaluate instance usage after price changes
New SSD instances (C3s and M3s) are game changers
15. We’re Not Only Driving Cost Efficiency, but Ops Too
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