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AWS Summits
2014
2014
Head of Operations, Flipboard
Joey Parsons
Your Personal Magazine
Curating the best
of the web
Integrating Top Social Networks
Partnerships with Over 200 Premium Publishers Worldwide
…and many more
Reader-curated Content
Over 7 Million Magazines Created by Readers
AWS from Day One
Global Presence with Amazon CloudFront
Amazon CloudFront
CloudFront
Elastic Load Balancer
Data stores
Memcache
RDS
HBase
Flipboard interactive
services
Flipboard data
importers
SQS
External services
RSS
Social networks
Publisher content
S3
How We Use AWS
Zero to Millions of Readers
in a Matter of Minutes
Improving Cost and Performance on AWS
0
0.05
0.1
0.15
0.2
Cost Per Monthly Active User In Cents Monthly Active Users
Heavy 3-year reserved instance usage
Horizontal scaling improvements
Cost Savings with AWS
Cents
June 2010 February 2014
Optimizing Your Cloud Architecture
Evaluate new instance types against your workload
(disk vs. memory vs. CPU)
Re-evaluate instance usage after price changes
New SSD instances (C3s and M3s) are game changers
We’re Not Only Driving Cost Efficiency, but Ops Too
15 people 3 people
Our Future on AWS
DynamoDB Kinesis
AWS Summit 2014 San Francisco Customer Keynote: Flipboard

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