1. AWS Empowers Businesses
- The New World of IT -
Andy Jassy
Senior Vice President
Amazon Web Services
June 20, 2012

2. Amazon’s Three Businesses
Consumer Business Seller IT Infrastructure
(retail) Business Business
Tens of millions of active Sell on Amazon websites Cloud computing
customer accounts infrastructure for hosting
Use Amazon technology web-scale solutions
for your own retail
website
Eight countries:
US, UK, Germany, Japan, Leverage Amazon’s Hundreds of thousands of
France, Canada, China, massive fulfillment center registered customers in
Italy network over 190 countries

3. How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade

4. How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade
Development of a platform to enable sellers on the Amazon
global infrastructure

5. How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade
Development of a platform to enable sellers on the Amazon
global infrastructure
Internal need for centralized, scalable deployment
environment for applications

6. How did Amazon Get into Cloud Computing?
We’d been working on it for over a decade
Development of a platform to enable sellers on the Amazon
global infrastructure
Internal need for centralized, scalable deployment
environment for applications
Early forays into web services proved developers were hungry
for more

7. Led to Pursuing a Broader Mission
Enable businesses and developers to use web
services* to build scalable, sophisticated
applications.
*What people now call “the Cloud”

8. AWS Platform Overview
Deployment & Administration
App Services
Compute Storage Database
Networking
AWS Global Infrastructure

9. AWS Global Infrastructure
Secure, redundant Cloud
infrastructure for global companies
and global apps Regions
Deployment & Administration
Availability Zones
App Services
Compute Storage Database
Networking Edge Locations
AWS Global Infrastructure

10. AWS Networking Services
Extend your enterprise infrastructure
to the AWS Cloud
Amazon Virtual Private Cloud
VPN to Extend Your Network Topology to AWS
Deployment & Administration AWS Direct Connect
Private, Dedicated Connection to AWS
App Services
Compute Storage Database
Amazon Route 53
Networking Scalable Domain Name Service
AWS Global Infrastructure

11. Compute Services
Scalable Linux and Windows
compute services
Amazon EC2
Virtual Servers in the AWS Cloud
Deployment & Administration
Auto Scaling
App Services
Rule-driven scaling service for EC2
Compute Storage Database
Amazon Elastic Load Balancing
Networking
Virtual load balancers for EC2
AWS Global Infrastructure

12. Storage Services
Scalable and Durable High Performance Cloud Storage
Amazon S3
Redundant, High-Scale Object Store
Deployment & Administration
App Services Amazon Elastic Block Store
Persistent block storage for EC2
Compute Storage Database
Networking
AWS Storage Gateway
AWS Global Infrastructure Seamless backup of enterprise data to S3

13. Database Services
Scalable and Durable High
Performance Cloud Storage Amazon DynamoDB
High Performance NoSQL Database Service
Deployment & Administration Amazon RDS
Managed Oracle, MySQL and
App Services
Microsoft SQL server
Compute Storage Database
Networking
AWS Global Infrastructure

14. AWS App Services
Highly abstracted services Amazon CloudFront
that replace software for Global Content Delivery Service
commonly needed application
functionality Amazon CloudSearch
Managed Search Service that Automatically Scales
Amazon ElastiCache
Deployment & Administration Managed Memecached service
App Services Amazon Elastic MapReduce
Big Data Analytics Service
Compute Storage Database
Amazon SWF
Networking Simple Workflow Service
AWS Global Infrastructure Amazon SNS Amazon SQS Amazon SES
Notifications Queuing Email

15. Ecosystem App Services
3rd party highly abstracted services Security
that replace software for commonly Services
needed application functionality
… and already run on AWS Log Analysis
Services
Deployment & Administration Developer
Services
App Services
BI
Compute Storage Database
Services
Networking Test
Services
AWS Global Infrastructure

16. Deployment & Administration
AWS Ecosystem
Services to provision, scale and AWS Management Console
manage AWS resources Web-based management interface
AWS IAM
Identity & Access Management
Amazon CloudWatch
Automated monitoring & alerts
Deployment & Administration
AWS CloudFormation
App Services Automated AWS resource provisioning
Compute Storage Database AWS Elastic Beanstalk
Java, PHP, and .NET App
deployment & management
Networking
AWS Global Infrastructure

17. What are Customers Running on AWS?
Enterprise Oracle, SAP, Microsoft, IBM
Applications Line-of-Business (LOB) Apps
E-Commerce
Web
Web Sites
Applications Gaming
Big Data & Analytics for Consumer Web
High Performance Genome Sequencing
Computing Large Scale Batch Processing
Backup & Recovery
Disaster Recovery
Disaster Recovery
& Archive Archive

18. Hundreds of Thousands of Customers in 190
Countries

19. Large Partner Ecosystem
System Integrators Independent Software Vendors

20. The Scale of AWS: Amazon S3 Growth
1 Trillion
905 Billion
Peak Requests:
650,000+ 762 Billion
per second
Total Number of Objects Stored in Amazon S3
262 Billion
102 Billion
14 Billion 40 Billion
2.9 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012 June 2012

21. Each day AWS adds the equivalent server
capacity to power Amazon when it was a
global, $2.76B enterprise
(circa 2000)

22. AWS Pace of Innovation…
82
Including:
AWS Oregon Region
61 Elastic Beanstalk (Beta)
Including: Amazon SES (Beta)
Amazon SNS AWS CloudFormation
Amazon CloudFront Amazon RDS for Oracle
Amazon Route 53 AWS Direct Connect
48 S3 Bucket Policies AWS GovCloud (US)
Including: RDS Multi-AZ Support Amazon ElastiCache
Amazon RDS RDS Reserved Databases VPC Virtual Networking
Amazon VPC AWS Import/Export VPC Dedicated Instances
Amazon EMR AWS IAM Beta SMS Text Notification
24 EC2 Auto Scaling AWS Singapore Region CloudFront Live Streaming
Including: EC2 Reserved Instances Cluster Instances for EC2 AWS Tokyo Region
Amazon SimpleDB EC2 Elastic Load Balance Micro Instances for EC2 SAP RDS on EC2
9 Amazon Cloudfront AWS Import/Export Amazon Linux AMI SAP BO on EC2
Including: Amazon EBS AWS Mngmt Console Oracle Apps on EC2 Win Srv 2008 R2 on EC2
Amazon FPS EC2 Availability Zones Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2003 VM Import
Red Hat Enterprise on EC2 EC2 Elastic IP Addresses IBM Apps on EC2 VM Import for EC2 Amazon S3 SSE
2007 2008 2009 2010 2011

23. …Continuing in the First Half of 2012
15
Amazon DynamoDB in Europe
12
Storage Gateway in South America
CloudFront Live Streaming
Route 53 Latency Based Routing
9 EMR Supports Hive 0.8.1
RDS Oracle Enterprise Manager
PHP and Git for Elastic Beanstalk
VM Export for Amazon EC2
CloudFront Lowers Content Expiration CC8 XL Available in Amazon VPC
7 RDS Increases Backup Retention CloudFormation Support for VPC
AWS Console Enhancements for ELB
RDS MySQL Read Replica in VPC
6 IAM Password Management DynamoDB Available in 3 New Regions
Elastic Beanstalk Available in the EU
Amazon DynamoDB
IAM User Access to Account Billing Elastic Beanstalk Available in Tokyo
AWS Storage Gateway SES Announces Domain Verification
Amazon Simple Workflow Service Amazon RDS Free Trial program DynamoDB Launches BatchWriteItem
Amazon RDS on Amazon VPC CloudFront Dynamic Content Support
Amazon DynamoDB in Japan Amazon EC2 Medium Instances Introducing AWS Marketplace
AWS IAM Identity Federation Billing Alerts Using CloudWatch
ElastiCache in Oregon & Sao Paulo 64-bit AMI on Small & Medium AWS Announces CloudSearch
Windows Free Usage Tier API and IAM for Storage Gateway
Amazon S3 Lower Prices EC2 Linux Login from Console Reserved Cache Nodes for ElastiCache
New Premium Support Features Managed Services for Win Developers
AWS CloudFormation for VPC Beanstalk Resource Permissions Live Smooth Streaming for CloudFront
New AWS Direct Connect Locations RDS Oracle Multi-AZ Enhancements
New Osaka and Milan Edge Locations EC2, RDS, ElastiCache Lower Prices
January February March April May

24. AWS Global Infrastructure
GovCloud US West US West US East South EU Asia Asia
(US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific
Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo)
AWS Regions
AWS Edge Locations

25. Spiegel.TV runs on AWS
“By the end of this year, we
will have served over 1
billion static objects over
Amazon CloudFront. It is
hard to argue in cost
savings because most of
our business would have
been impossible without the
usage of cloud computing.”
Nikolai Longolius
CEO of schnee von morgen

26. Wooga uses AWS to power Monster World
Currently running several
social games on AWS,
including Monster World.
Supporting over 2 Million
active users, with only
two backend developers

27. Fraunhofer using AWS For High
performance Computing
The Competence Center
for High-performance
Computing provides
solutions for industry
customers ranging from
financial institutions to the
oil and gas industry.

28. New World of IT

29. Old World:
High Cap Ex

30. New World:
Variable Expense

31. Old World:
Charge as much as you can

32. New World:
Low variable expense
Only pay for what you use

33. Scale & Innovation … … Drive Costs Down
Attract More Invest in
Customers Infrastructure
Improve
20 Price Reductions
Reduce Economies of
Prices Scale
Lowers
Our
Costs

34. Old World:
Guess on capacity needs

35. New World:
Scale seamlessly up
Shed capacity as you wish

36. Predicting Infrastructure Need is Difficult
Actual Usage
Compute Power
Customer
Dissatisfaction
Predicted Usage
Waste
Time

37. Old World:
Need a New Server?
See You in 2 or 3 Months

38. New World:
Spin up hundreds, even thousands
of servers in minutes

39. Example: Video App on AWS
5,000
Number of EC2 Instances
0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

40. Old World:
Undifferentiated Heavy Lifting

41. Old World:
Undifferentiated Heavy Lifting
Large Capital Expenditures Underutilized IT Assets
Patching Software Out of Datacenter Space
Scaling down as needed Slow IT Deployments
Scaling up quickly
Contract negotiation
Managing physical growth

42. New World:
Focus IT resources on what
differentiates your business

43. Old World Myth:
Cloud Computing = Virtualization

44. Cloud Computing is More Than Just Virtualization
Cloud On-Premise
Computing Virtualization
Self-Service Infrastructure  ?
Convert CapEx into Variable Expense  
Low Variable Costs  
Pay Only for What You Use  
Easily Scale Up and Down  
No infrastructure to Manage  

46. Thank You!
aws.amazon.com

47. Project & Usage
External Cloud Enablement
Project Usage AWS Footprint
- Focus: IT Automation on IaaS - 276 Cloud Appliances 1,100 new SAP systems
> 600 SAP employees as direct users
- Enables unlimited # systems in clouds from >16 countries 42,086 EC2 Instance Hours
- Weekly Feature Extensions >10,000 SAP systems provisioned 39 TB EBS Storage
- Cost Savings based on 3 TB S3 Storage
1. Less expensive Hardware Hosting
2. IT Process Automation
Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%
Customer Workshops Customer Trainings Customer Demos
215 SAP Systems 111 SAP Systems 118 SAP Systems
$ 15 / SAP system $ 42 / SAP system $ 76 / SAP system
26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system
Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp up
Source: SAP
Accurate as of 12/8/2011 47