1. Kuala
Lumpur
Getting to MVP on AWS
AWS Cloud Kata for Start-Ups and Developers

2. GETTING TO MVP ON AWS
VIT NIENNATTRAKUL, PH.D.
CTO

3. First MVP architecture!
Local bandwidth!
CAT Building!
All these services inside!!
A PC from Pantip Plaza!!

4. First MVP architecture!
How can Stamp go globally with this architecture?
I wonder…….
Two choices
OR!
!

5. Second MVP Architecture!
International bandwidth!
Traditional servers!
AWS!
Decouple the services!
Many availability zones!
Easy to scale!

6. ARCHITECTURE
RDS Slave
RDS Master
MVP COMPONENTS
S3
ElastiCache
EC2
Availability Zone
Elastic Load Balancer
RDS
EC2
ElastiCache
Route 53
Internet
S3
Elastic
Load Balancer
Route 53
Client
Client

7. NEXT STEP: MORE SCALABLE ARCHITECTURE
EC2
S3
RDS
ElastiCache
Elastic
Route 53
Load Balancer
Amazon SQS!
IAM!
Cloud Front!
Amazon SNS! Auto Scaling!Elastic Beanstalk!

8. “Not only does AWS help us keep costs low in
the beginning, but they also make it possible for
us to scale up quickly and efficiently when
necessary.”

9. A simpler way to improve customer loyalty.
A simpler way to improve customer loyalty.

10. Getting to MVP
(Minimum Viable Product)

11. Traditional World
customer is known
features are known
solution is known

12. Traditional World
is not where we live

13. Most startups
Know the problem, but not the solution
Many don't even know precisely what
problem they solve

14. Lean Startups:
LEARN & ADAPT

15. 1.
Focus on a simple implementation of your idea

16. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features

17. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users

18. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users
Minimum Viable Product

19. MVP
Smallest thing I can do to test my idea?

20. a prototype shouldn't require big investments

21. It should be cheap and validate ideas

23. This Session
From 0 to MVP in 30 minutes

24. What matters most?
Cost of Innovation
Focus

25. « Want to increase innovation?
Lower the cost of failure »
Joi Ito

26. AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper

27. Scale
Product Development
MVP
Time

28. Scale
Innovation & Iteration
MVP
Time

29. Innovation & Iteration
Now: re-written as
app. Photo sharing is just one feature
photo app. Sold to FB
for 1bn
Scale
Started: burbn, location-based mobile
Time

30. Innovation & Iteration
Now: micro-blogging,
podcasts
500M users, >10Bn
valuation
Scale
Started: odeo, site to create & share
Time

31. Innovation & Iteration
Now: raised $42M,
successful. But then game 52…
downloaded 1B times,
25% paid, best sold
game on AppStore
Scale
Started: developed 51 games, none very
Time

32. “Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder

33. AWS lowers the cost of Innovation
Scenario
Scale
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….
Time

34. Dev / Test Environment
Average Spend
Scale
$0
p/m
Time

35. Alpha Release
Average Spend
Scale
$15
p/m
Time

36. Beta Release / MVP
Average Spend
Scale
$235
p/m
Time

37. Getting to MVP for $250
Total Spend to MVP
Scale
$250
$0
$15
$235
Time
• 3 months dev/test/release
• Serving Beta customers
• Ready for full production
and scale

38. FOCUS!
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)
Build apps, not infrastructure

39. "Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers

40. “Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder

41. Focus requires Automation
AWS Elastic
Beanstalk
AWS
OpsWorks
AWS
CloudFormation
DIY /
On Demand
Automated
resource
management – web
apps made easy
DevOps framework
for application
lifecycle management
and automation
Templates to deploy
& manage templatedriven provisioning
DIY, on demand
resources: EC2, S3,
customer AMI’s, etc.
Convenience
Control

42. DEMO%
Your%MVP%on%AWS%Elas3c%Beanstalk%

43. What’s%AWS%Elas3c%Beanstalk?
%

44. We%Create%the%EC2%Instance%
You%Focus%on%Developing%Your%App%
%
User%Applica,on%
Applica,on%Service%
HTTP%Service%
Language%Interpreter%
Opera,ng%System%
Host%

45. Flexibility%to%Choose%your%Stack%

46. We’re%going%to%
build%this…
%

47. Thank You
aws.amazon.com/startFups%
aws.amazon.com/ac3vate/cloudkata%