This session will zoom into the stage from idea to MVP, and how to develop a product fast and get to market faster. Attend this session to learn how to: Increase speed of iteration and experimentation of your product Get to market fasterReduce development costs Focus your time in developing and building your MVP, and not on infrastructure Automate your deployments using AWS Elastic Beanstalk, AWS CloudFormation and AWS OpsWorks Use AWS for Development and Testing Leverage AWS reference architectures, SDK, and services to build your MVP quickly

1. Getting to MVP
Tiam Yang
CTO, Tyler Projects

2. Tiam Yang, CTO

3. Tyler Project on AWS
• EC2, RDS, EBS, Redis on EC2, and exploring services such as Glacier
• 1.3M Registered users, with 600K Monthly Active Users (MaU)
Launched Quickly on AWS
• Took 9 months to develop the game, only few weeks to deploy on AWS
• 50 % faster than before!

4. Getting to MVP
Pieter Kemps & Joe Ziegler
@p_kemps & @jiyosub

5. Traditional World
customer is known
features are known
solution is known

6. Traditional World
is not where we live

7. Most startups
Know the problem, but not the solution
Many don't even know precisely what
problem they solve

8. Lean Startups:
LEARN & ADAPT

9. 1. Focus on a simple implementation of your idea

10. 1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features

11. 1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users

12. 1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users
Minimum Viable Product

13. MVP
Smallest thing I can do to test my idea?

14. a prototype shouldn't require big investments

15. It should be cheap and validate ideas

17. This Session
From 0 to MVP in 30 minutes

18. What matters most?
Cost of Innovation
Focus

19. Cost of Innovation

20. « Want to increase innovation?
Lower the cost of failure »
Johi Ito

21. AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper

22. Product Development
MVP
Time
Scale

23. Innovation & Iteration
MVP
Time
Scale

24. Innovation & Iteration
Time
Scale
Started: burbn, location-based mobile
app. Photo sharing is just one feature
Now: re-written as
photo app. Sold to FB
for 1bn

25. Innovation & Iteration
Time
Scale
Started: odeo, site to create & share
podcasts
Now: micro-blogging,
500M users, >10Bn
valuation

26. Innovation & Iteration
Time
Scale
Started: developed 51 games, none very
successful. But then game 52…
Now: raised $42M,
downloaded 1B times,
25% paid, best sold
game on AppStore

27. “Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder

28. AWS lowers the cost of Innovation
Time
Scale
Scenario
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….

29. Dev / Test Environment
Time
Scale
Average Spend
$0
p/m

30. Alpha Release
Time
Scale
Average Spend
$15
p/m

31. Beta Release / MVP
Time
Scale
Average Spend
$235
p/m

32. Getting to MVP for $250
Time
Scale
Total Spend to MVP
$250
$235$15$0
• 3 months dev/test/release
• Serving Beta customers
• Ready for full production
and scale

33. Focus

34. Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)
FOCUS!
Build apps, not infrastructure

35. "Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers

36. “Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder

37. AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
DevOps framework
for application
lifecycle management
and automation
Templates to deploy
& manage template-
driven provisioning
Automated
resource
management – web
apps made easy
DIY /
On Demand
DIY, on demand
resources: EC2, S3,
customer AMI’s, etc.
ControlConvenience
Focus requires Automation

38. DEMO
Joe Ziegler
Startup Business Development Manager APAC
@jiyosub
Your MVP on AWS Elastic Beanstalk

39. What’s AWS Elastic
Beanstalk?

40. User Application
Application Service
HTTP Service
Language Interpreter
Operating System
Host
We Create the EC2 Instance
You Focus on Developing Your App

41. Flexibility to Choose your Stack

42. We’re going to
build this…

43. Thank you!
aws.amazon.com/start-ups
aws.amazon.com/free