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©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
The Product




©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                        2
The First 18 Months
                        Company                                                     Product                                  Momentum




                                                                                                                            High Profile Launch




                                                                                          You are in Santa Monica




                                                                                   Carousel        Map              List




                                                                                                                           Great Press & Awards




          •   Based in Santa Monica                                       • Elegant App & User Experience
          •   Experienced team (20 FTE)                                   • Expansive Content & Taxonomy
          •   Raised $3m (Dec ‘08)                                        • Learning & Relevance Engine
          •   > $1m in bank (Sept ‘09)                                                                                       Showcase Deals



©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                                                                                  3
Major shift from PC-centric to Mobile-centric

           Unprecedented Device Adoption Rate
                                                                          Large-scale Data Organization & Retrieval

                                                                                     PC                         Mobile




                                                                            Google organizes with       Geodelic organizes with
                                                                                   global                    hyper-local
                                                                             keyword indexing.           contextual indexing.

            2008         2009          2010          2011         2012
                                                                          Explicit Search Metaphor     New Discovery Metaphor
                                                                                Manual input.           Context replaces typing.
                                                                           Keyword signifies intent.    Location signifies intent.
               1 billion location-aware mobile
            broadband devices globally by 2012.




       Mobile traffic will surpass PC traffic, dominated by real-time/real-place info.

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                                                                     4
Halloween
               Horror Nights
               Geodelic partners with Universal
               Studios to enable a mobile
               experience for Halloween
               Horror Nights.

               The app features a GPS directory,
               live feeds to ride wait times and
               location-triggered promotions for
               shops and restaurants.




                       iPhone focus: Full scale PR & event based marketing.
©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                              5
Universal Studio’s
                   Halloween Horror Nights




©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                          6
Clear Channel
                                                                                 Air Travel Guide
                                                                                 Geodelic partners with Clear
                                                                                 Channel to build the ultimate air
                                                                                 traveler's guide.

                                                                                 With GPS directories to major
                                                                                 airports, the app provides airline
                                                                                 information, arrivals & departures,
                                                                                 as well as location-triggered
                                                                                 promotions to terminal shops.
                                            You are in Phoenix

                                                                                 Program Highlights:
                                                                                 • Geodelic branded.
                                                                                 • Clear Channel provides marketing support.
                                                                                 • Clear Channel brings ad revenue.
                                 Carousel               Map               List
                                                                                     • (20–50% to Geodelic)



                          Starting with PHX, expanding to major US airports.
©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                                                               7
Greenopia
               Geodelic partners with
               Greenopia to feature
               their green ratings in our
               discovery app, giving
               users easy access to
               earth conscious
               businesses and
               products.

               Starting with an initial
               launch in Los Angeles,
               the program looks to
               expand to other major
               metropolitan areas.




        Our themed partner prototype, expanding to 32 cities in fall ʼ09.
©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                            8
Technology: Uniquely Complicated
                              16 Million P.O.I.’s in 17 thousand categories from dozens of content sources




                                                                                                              Auto
                                                                                                        Aggregation

                                                                                                    Flexible Storage
                                                                                                         & Retrieval


                                                                                                        Data Fusion


                                                                                                      Relevance &
                                                                                                    Personalization
                   Data Mining

                                                                                                      Client Cache
                                                                                                      & Processing

                                                                          Elegant User Experience


©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                                                       9
AWS Use-Case - Geodelic & T-Mobile


                                                                                            +


                                                                            High Profile Opportunity
                                                                          •Geodelic app will be highlighted by T-Mobile.
                                                                          •Lots of potential new users.
                                                                          •Great news for Geodelic.
                                                                          •Scary news for the Server Team.




                          Early 2009: Sherpa selected as showcase app for myTouch.

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                                                           10
Technical Challenge



                                                                                 ?
               Flexible Servers
            • Geodelic needed a back-
              end infrastructure:
                   • Support indeterminate scale.
                   • Immediate set up.


            • Current infrastructure was
              static.

            • Ordering servers at the co-
                                                                          or
              location time consuming.




                         Quick solution needed to resolve limitations of static servers.

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                           11
EC2 Solution




                       • Instant Infrastructure
                       • Instant Load-Testing
                       • Sub-System Horizontal Scaling



                Dynamic flexible reliable system, supporting all types of campaigns.

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                         12
Visit us at geodelic.com




                                      Rahul Sonnad | Founder & CEO | 424.744.7096 | rahul@geodelic.com

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                                         13
Thank you

                                           Nick Ohanian
                                           Senior Software Engineer
                                           nick@geodelic.com



                                           Rahul Sonnad
                                           Founder & CEO
                                           424.744.7096
                                           rahul@geodelic.com




                                                                          Visit us at geodelic.com

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
                                                                                                     14

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AWS Customer Presentation - Geodelic

  • 1. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
  • 2. The Product ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 2
  • 3. The First 18 Months Company Product Momentum High Profile Launch You are in Santa Monica Carousel Map List Great Press & Awards • Based in Santa Monica • Elegant App & User Experience • Experienced team (20 FTE) • Expansive Content & Taxonomy • Raised $3m (Dec ‘08) • Learning & Relevance Engine • > $1m in bank (Sept ‘09) Showcase Deals ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 3
  • 4. Major shift from PC-centric to Mobile-centric Unprecedented Device Adoption Rate Large-scale Data Organization & Retrieval PC Mobile Google organizes with Geodelic organizes with global hyper-local keyword indexing. contextual indexing. 2008 2009 2010 2011 2012 Explicit Search Metaphor New Discovery Metaphor Manual input. Context replaces typing. Keyword signifies intent. Location signifies intent. 1 billion location-aware mobile broadband devices globally by 2012. Mobile traffic will surpass PC traffic, dominated by real-time/real-place info. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 4
  • 5. Halloween Horror Nights Geodelic partners with Universal Studios to enable a mobile experience for Halloween Horror Nights. The app features a GPS directory, live feeds to ride wait times and location-triggered promotions for shops and restaurants. iPhone focus: Full scale PR & event based marketing. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 5
  • 6. Universal Studio’s Halloween Horror Nights ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 6
  • 7. Clear Channel Air Travel Guide Geodelic partners with Clear Channel to build the ultimate air traveler's guide. With GPS directories to major airports, the app provides airline information, arrivals & departures, as well as location-triggered promotions to terminal shops. You are in Phoenix Program Highlights: • Geodelic branded. • Clear Channel provides marketing support. • Clear Channel brings ad revenue. Carousel Map List • (20–50% to Geodelic) Starting with PHX, expanding to major US airports. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 7
  • 8. Greenopia Geodelic partners with Greenopia to feature their green ratings in our discovery app, giving users easy access to earth conscious businesses and products. Starting with an initial launch in Los Angeles, the program looks to expand to other major metropolitan areas. Our themed partner prototype, expanding to 32 cities in fall ʼ09. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 8
  • 9. Technology: Uniquely Complicated 16 Million P.O.I.’s in 17 thousand categories from dozens of content sources Auto Aggregation Flexible Storage & Retrieval Data Fusion Relevance & Personalization Data Mining Client Cache & Processing Elegant User Experience ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 9
  • 10. AWS Use-Case - Geodelic & T-Mobile + High Profile Opportunity •Geodelic app will be highlighted by T-Mobile. •Lots of potential new users. •Great news for Geodelic. •Scary news for the Server Team. Early 2009: Sherpa selected as showcase app for myTouch. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 10
  • 11. Technical Challenge ? Flexible Servers • Geodelic needed a back- end infrastructure: • Support indeterminate scale. • Immediate set up. • Current infrastructure was static. • Ordering servers at the co- or location time consuming. Quick solution needed to resolve limitations of static servers. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 11
  • 12. EC2 Solution • Instant Infrastructure • Instant Load-Testing • Sub-System Horizontal Scaling Dynamic flexible reliable system, supporting all types of campaigns. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 12
  • 13. Visit us at geodelic.com Rahul Sonnad | Founder & CEO | 424.744.7096 | rahul@geodelic.com ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 13
  • 14. Thank you Nick Ohanian Senior Software Engineer nick@geodelic.com Rahul Sonnad Founder & CEO 424.744.7096 rahul@geodelic.com Visit us at geodelic.com ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 14