27. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
Jeff Bezos, Letter to Shareholders, 2012
36. START-UP
a human institution designed to deliver new
products or services under
conditions of extreme uncertainty
Eric Ries, author of The Lean Startup
37. ENTERPRISE
a human institution designed to deliver
multiple new products or services under
conditions of extreme uncertainty
50. Innovation, Powered by the Cloud
AWS Introduction
Why are companies choosing AWS?
How to get started?
51. Consumer
Business
Tens
of
millions
of
ac-ve
customer
accounts
Eight
countries:
US,
UK,
Germany,
Japan,
France,
Canada,
China,
Italy
Seller
Business
Sell
on
Amazon
websites
Use
Amazon
technology
for
your
own
retail
website
Leverage
Amazon’s
massive
fulfillment
center
network
IT
Infrastructure
Business
Cloud
compu-ng
infrastructure
for
hos-ng
web-‐scale
solu-ons
Hundreds
of
thousands
of
registered
customers
in
over
190
countries
53. AWS provides broad and deep services to
support any cloud workload
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute
54. AWS Pace of Innovation
New Service Announcements &
Updates
2012201120102009
82
61
48
24
2008
159
280
2013
60. Gartner Magic Quadrant for Cloud Infrastructure as a Service
Gartner
“Magic
Quadrant
for
Cloud
Infrastructure
as
a
Service,”
Lydia
Leong,
Douglas
Toombs,
Bob
Gill,
Gregor
Petri,
Tiny
Haynes,
May
28,
2014.
This
Magic
Quadrant
graphic
was
published
by
Gartner,
Inc.
as
part
of
a
larger
research
note
and
should
be
evaluated
in
the
context
of
the
en-re
report.
The
Gartner
report
is
available
at
hPp://aws.amazon.com/resources/analyst-‐reports/.
Gartner
does
not
endorse
any
vendor,
product
or
service
depicted
in
its
research
publica-ons,
and
does
not
advise
technology
users
to
select
only
those
vendors
with
the
highest
ra-ngs.
Gartner
research
publica-ons
consist
of
the
opinions
of
Gartner's
research
organiza-on
and
should
not
be
construed
as
statements
of
fact.
Gartner
disclaims
all
warran-es,
expressed
or
implied,
with
respect
to
this
research,
including
any
warran-es
of
merchantability
or
fitness
for
a
par-cular
purpose.
61. Why does Cloud Computing matter?
AWS Introduction
Why are companies choosing AWS?
How to get started?
62. Architected for Enterprise Security Requirements
Certifications and accreditations for
workloads that matter
AWS CloudTrail - AWS API call logging
for governance & compliance
Stores data in S3, or
archive to Glacier
Log and review
user activity
63. Lower Costs with AWS Up-Front and Increase Savings
as Your Usage Grows
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
1
“Average of 400 servers
replaced per customer”
Replace up-front
capital expense with
low variable cost
2
38 Price
Reductions
Economies of scale
allow us to continually
lower costs
3
Pricing model choice
to support variable &
stable workloads
4
Save more money as
you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing
64. Replace up-front capital expense with low variable cost
On-Premise
(or “Private Cloud”)
Metered, Pay As You Go Model
Use only what you need,
using on-demand, reserved, spot or dedicated
Flexible
Capital Expense Model
High upfront capital cost,
high cost of ongoing support
Inflexible
65. Economies of scale allow AWS to continually lower costs
We build IT at higher
scale than most any
operator of data
centers in the world
We are comfortable
running a high volume,
low margin business
We pass the savings
along to our customers in
the form of low prices and
continuous reductions
66. Moving to Astro-on-the-Go from a private data center to AWS
reduced opex by 60%
Idling test environments when not in use has saved 10% in
opex in Astro Digital
Reserved Instances purchases will save Astro 40% over three years
Time to market across Astro digital reduced at least 3-4 weeks
…leading to the evolution of Astro to an agile development company
68. Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility
69. A culture of Innovation: Experiment Often & Fail
without Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0
70. • Singapore Post Ltd, commonly known as
SingPost, is using its regional postal &
logistics network as a back bone to provide
end-to-end online e-commerce sites for
almost 200 commercial clients across Asia
• SingPost needed a hosting environment that
would allow it to build e-commerce sites
rapidly and enable a fast time to market
• Using AWS, SingPost can create an e-
commerce platform for new customers in less
than three months, expand to new regions in
one day, and estimates saving at least 50%
by running on AWS instead of an on-premises
environment
SingPost Uses AWS to Expands E-Commerce Business in Just
3 Months While Reducing CAPEX by 50%
71. Why
does
Cloud
Compu-ng
maPer?
AWS
Introduc-on
Why
are
companies
choosing
AWS?
How
to
get
started?
72. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-‐Ready
Design
Exis-ng
Applica-ons
“No-‐brainer
to
move”
Apps
Planned
Phased
Migra-on
GeJng
Started
with
the
Cloud
73. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-‐Ready
Design
Exis-ng
Applica-ons
“No-‐brainer
to
move”
Apps
Planned
Phased
Migra-on
• Dev/Test applications
• Self-contained Web
Applications
• Social Media Product
Marketing Campaigns
• Customer Training Sites
• Video Portals
(Transcoding / Hosting)
• Pre-sales Demo Portal
• Software Downloads
• Trial Applications
GeJng
Started
with
the
Cloud
74. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-‐Ready
Design
Exis-ng
Applica-ons
“No-‐brainer
to
move”
Apps
Planned
Phased
Migra-on
• Batch Processing
• Content
Management
• Digital Asset
Management
• Log Processing
• Collaborative Tools
• Big Data Analytics
Platforms
GeJng
Started
with
the
Cloud
75. Cloud
Strategy
New
Applica-ons
Build
a
Cloud-‐Ready
Design
Exis-ng
Applica-ons
“No-‐brainer
to
move”
Apps
Planned
Phased
Migra-on
?
GeJng
Started
with
the
Cloud
76. Thank
you
!
Richard
Harshman
–
Head
of
ASEAN
rick@amazon.com
