The document discusses open data and how Amazon Web Services (AWS) can help organizations work with open data. It begins with an agenda and overview of what will be covered, including an introduction to open data use cases, the AWS value proposition for open data, and how to get started. It then discusses the benefits of open data such as fueling innovation, increasing efficiency, and improving transparency. It outlines the open data adoption curve and how AWS provides tools to work with open data at any scale. The presentation concludes with a case study of how the City of Pasadena has adopted open data over time, starting small and building momentum through civic hackathons and other initiatives.

1. Open Data on
Amazon Web Services
July 15, 2014

2. Agenda
Ariel Gold
Program Manager, AWS Worldwide Public Sector
An introduction to open data use cases, the AWS value proposition, and ways
to get started with open data on AWS.
Phillip Leclair
Chief Information Officer, City of Pasadena
The City of Pasadena’s Road to Open Data.
Q&A

3. What you’ll learn
• What is open data
• What is the impact of open data
• Why use AWS for open data
• How you can get started with open data
• How open data helps Pasadena increase efficiency and engage citizens

4. Open Data is data that can be used by anyone for any
purpose for free.
What is Open Data?

5. What is the impact of open data?
Common benefits of open data:
• Fuel entrepreneurship and economic growth
• Increase operational efficiencies and reduce costs
• Improve delivery of services to the public
• Increase transparency and accountability
• Promote innovation and scientific discovery

6. The open data adoption curve
Release Definition & Policy Launch Open Data Catalog
Do Things w/ Open Data
Release New (Big) Open Data
Repeat w/ Increased Focus
Impact
Gather Customer Feedback

7. Fuel entrepreneurship and economic growth
One city has discovered that local
students use its GIS data to write their
theses, including maps of sidewalks,
parks, trees, and roof outlines.
Roof outline data can be combined with
National Weather Service data to help
homeowners estimate the benefits of
installing solar panels.

8. Improve delivery of services to the public
By storing its data in the cloud, one major
U.S. city’s department of transportation is
able to use and re-use data for many
purposes, including:
• Creation of transit maps
• Promoting bike sharing
• Infrastructure assessment and planning
• Disaster response

9. Amazon Web Services provides a comprehensive tool kit
for opening data at any scale.
Why use AWS for open data?

10. Foster a culture of innovation around data
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0

11. Do big things with (big) data
Import Export
Glacier
S3 EC2
RedshiftDynamoDB
EMR
Data Pipeline
S3Direct Connect
COLLECT STORE ANALYZE SHARE
AWS BIG DATA
PORTFOLIO
Amazon Kinesis

12. Discover the hidden value of data
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
1
“Average of 400 servers
replaced per customer”
Replace up-front
capital expense with
low variable cost
2
44 Price
Reductions
Economies of scale
allow us to continually
lower costs
3
Pricing model choice
to support variable &
stable workloads
4
Save more money as
you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing

13. Our services power a robust ecosystem of partners
and civic entrepreneurs that can help you drive
impact with open data.
Getting started with open data on AWS

14. Partner and technology ecosystem
Open Data Catalogs
Geospatial Data Platforms
Consulting Partners
Data Digitization

15. One-click deployment; partners ready to help

16. Poll

17. Road to Open Data
City of Pasadena
Phillip Leclair, Chief Information Officer

18. The Early Years (2009-2011)
• Influencing Factors
– Financial downturn
– Calls for more transparency
– Buried in public records requests
– Fewer employees
– Many data silos
• Early Open Data Projects
– Automation of Public Records Requests
– Open GIS Site with Maps and Data

19. The Early Years (2009-2011)
• New Vision for IT Department
• Engage the Greater Pasadena Tech
Community
• Interest in Code for America

20. The Middle Years (2012-2013)
• Innovate Pasadena Established
– Economic development initiative to bring
visibility to Pasadena as a technology, R&D,
design and innovation hub
• Opportunity Calling
– Engage other local technology leaders
– Broadband and Fiber Initiative
– Civic Themed Hackathons

21. Hack for Pasadena (2013-2014)
• Two-day event in March 2014
• 74 City data sets released
• Over 100 participants developed 15 apps
for $6,000+ in prizes
• City’s Open Data site using Junar on AWS
www.hackforpasadena.com

22. Today and Future (2014+)
• Inquiries about Open Data growing
organically
– Marketing, Conferences &
Publications
• Continue to build momentum internally
– Promote vision and set goals
– Experimentation and build upon
prior successes
data.cityofpasadena.net

23. Today and Future (2014+)
• Call to Action
– Open Data in early stages and needs
support
– Framework and standards needed to
help municipalities publish most useful
data in consistent format
– Data interoperability and aggregation to
increase value and spark new
application development, e.g. Open 311
– Junar and AWS can help by providing
easy to use tools to publish and host
and normalize the data

24. In Conclusion…
• Find your motivation
• Experiment internally and externally
• Junar and AWS can help support your message
• Reading List:
– Beyond Transparency: Open Data and The
Future of Civic Innovation
– Citizenville by Gavin Newsom
– Innovative State by Aneesh Chopra
• Start small... It will evolve… Have fun!

25. Q&A

26. Poll

27. Thank you!
We’re ready to help your agency use open data to enable collaboration, ensure
accountability, and drive innovation.
Please get in touch: opendata@amazon.com
Learn more about Open Data on AWS at http://bit.ly/awsopendata