This mid-level technical session will help you choose among the AWS services that can help you deploy and run your applications more easily. You will learn how to get an application running using AWS OpsWorks and AWS Elastic Beanstalk and how to use AWS CloudFormation templates to document, version control, and share your application configuration

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Deployment Done Right:
Requirements and Considerations for
Easy App Deployment
“Fitz” Philip Fitzsimons
Solutions Architecture
April 30, 2014

2. What you will learn in this session
• Deployment approaches on AWS
• Overview of each approach, and when to use
• Demo how to get an application running
• Customer story: Steve Blake from SportPursuit

3. AWS Platform
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute

4. Programmable platform
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute
HTTP
Web
Services
SDKs

5. In your language of choice
CODE();
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute

6. //
Everything
is
code
CODE();

7. AWS Elastic Beanstalk
AWS OpsWorks
AWS CloudFormation
Roll-your-own
Deployment options

8. AWS
Elastic Beanstalk
AWS
OpsWorks
AWS
CloudFormation
Application
Container
Application
Automation
Templated
Provisioning
Roll
your
own
Code
+ Tools
+ SDKs
Control
Convenience
1)
No
“right”
answer
2)
can
mix
&
match

9. Jane Doe, Elastic Beanstalk developer

10. Jane Doe, Elastic Beanstalk developer
• Role: Developer
• Builds web apps, APIs, and handles some
background processing workloads
• Needs some flexibility to customize her app
environments
• Wants simple API to monitor, view logs, scale,
and deploy her apps

11. The demonstration
• A PHP application that
stores text messages in
a database
• Uses Elastic Load
Balancing and Amazon
RDS
Load-based Auto Scaling
PHP
App
Server
PHP
App
Server
PHP
App
Server

12. Demo time
• Checkout app from GitHub
• Integrate with the eb command line tool
• Deploy from the command line
• View the console
• Change, commit, and deploy

13. Elastic Beanstalk Supports…
Java PHP Python Ruby .NET Node.js Docker

14. Deploy Your App for Test
Alert
Log
Mon
App
AZ
http://your-app.elasticbeanstalk.com

15. Deploy Your App for Scale
Alert
Log
Mon
App
AZ
ELB
http://your-app.elasticbeanstalk.com

16. Deploy Your Background Processing
App
Alert
Log
Mon
App
AZ
Amazon SQS queueProducers

17. Deploy With Tools You Know

18. Deploy With Tools You Know
v1.1 V1.2bV1.0

19. Deploy With Tools You Know
Alert
Log
Mon
App
AZ
ELB
http://your-app.elasticbeanstalk.com
v1.1 V1.2bV1.0

20. John Doe, AWS OpsWorks Developer

21. John Doe, AWS OpsWorks Developer
• Role: Developer
• Builds apps with broad architectural patterns
and software; e.g., MongoDB and Solr
• Needs a high degree of flexibility to customize
app environments
• Wants APIs to control all aspects of application
operations including deployments and scaling

22. Benefits
• Any architecture
• Configuration as code
• Automation to run at scale
• Control any component

23. The heart of the service
Agent
on
each
EC2
instance
OpsWorks
talks
with

24. Overview
A
stack
represents
your
applica9on.
One
stack
might
be
used
for
staging
and
another
for
produc9on.
A
layer
defines
how
to
setup
and
configure
a
set
of
instances
and
related
resources
such
as
volumes
and
soAware.
Simply
tell
OpsWorks
where
it
can
find
your
code
and
define
any
addi9onal
deployment
tasks.
Then
OpsWorks
will
take
care
of
deploying
your
app
in
your
desired
configura9on.
Scale
your
stack
based
on
9me
or
load.
Clone
your
produc9on
stack
to
a
different
region.
Set
up
user
permissions
and
access.
Automate
workflows
for
common
tasks.

25. Layer Lifecycle Events & Recipes
• Layer lifecycle events
(You can also run recipes on demand)
• Chef Recipes
Built-in
Custom
Triggers

26. Layer: PHP App Server
Layer: Ganglia

27. Layer: PHP App Server
Layer: Ganglia

28. Layer: Ganglia
Layer: PHP App Server
Layer: PHP App Server
Layer: Ganglia
• Start App Svr • Start Ganglia • Start App Svr • Deploy • Undeploy • Terminate

29. Jean Doe, CloudFormation Architect

30. Jean Doe, CloudFormation Architect
• Role: Architect
• Builds architectures to host whole products or
organizations
• Needs to be able to control the whole
architecture, from networking to app config
• Wants to be able to version and track
architecture changes over time, and have
repeatable deployment

31. AWS CloudFormation: Model Your App
• Document, version control, and share your
applications and infrastructure as a JSON
document
• Provision app and other AWS resources
(Amazon VPC, DynamoDB, etc.) from a
template
• Repeatable, reliable deployments for test/dev/
prod in any AWS region

32. Elastic Beanstalk or AWS OpsWorks Resource
AppELB
AZ
your-app.elasticbeanstalk.com
Alert
Log
Mon

33. Database Resources
AppELB
AZ
your-app.elasticbeanstalk.com
Alert
Log
Mon
Users Table
(Amazon
DynamoDB)
MySQL Primary
(Amazon RDS)

34. Object Storage and Security Resources
IAM Instance Profile
AppELB
AZ
your-app.elasticbeanstalk.com
Alert
Log
Mon
Users Table
(Amazon
DynamoDB)
MySQL Primary
(Amazon RDS)
App Storage
(Amazon S3)

35. Deployed as an AWS CloudFormation Stack
Users Table
(Amazon
DynamoDB)
MySQL Primary
(Amazon RDS)
App Storage
(Amazon S3)
IAM Instance Profile
AppELB
AZ
your-app.elasticbeanstalk.com
Alert
Log
Mon

36. Modeled in a Template File
Users Table
(Amazon
DynamoDB)
MySQL Primary
(Amazon RDS)
App Storage
(Amazon S3)
IAM Instance Profile
AppELB
AZ
your-app.elasticbeanstalk.com
Alert
Log
Mon
AWS
CloudFormation
Template

37. Ninja Doe, Roll your own specialist
Code
+ Tools
+ SDKs

38. Ninja Doe, Roll your own specialist
• Role: everything
• Builds systems
• Needs total control and customization
• Wants to be able to change systems at any
level, and reuse existing deployment approach

39. Deployments
Source Code
Repository
Deployment
Server
Continuous Integration
Server
Web
Server
DB
Server
App
Package
Developer
Build
Triggers
Infrastructure
Package
Build AWS
Environment
Commits
Run Tests

40. What we discussed
• Deployment approaches on AWS
• Overview of each approach, and when to use
• Demo how to get an application running
• Customer story: Steve Blake from SportPursuit

41. AWS
Elastic Beanstalk
AWS
OpsWorks
AWS
CloudFormation
Code
+ Tools
+ SDKs
Get started:
http://amzn.to/1dh8QkU
Follow us @aws_eb
Get started:
http://amzn.to/1bSHOPN
Follow us @AWSOpsWorks
Get started:
http://amzn.to/1m11Z3K
Follow us @AWSCloudFormer
Learn More
Get started:
http://amzn.to/1mbXZLB

42. Deployment Done Right: Requirements and
Considerations for Easy App Deployment
Steve Blake - CTO
steve.blake@sportpursuit.com
www.sportpursuit.com

43. SportPursuit – Business Overview
• Founded in 2011
• What – Flash sale business unbeatable deals on the world’s best
sports & outdoor gear
• Why – to inspire more people to discover gear they’ll fall in love with
• 1m+ Members – the UK’s largest private shopping club for sports &
outdoor enthusiasts
• 3x YoY growth
• 600+ of the world’s best sports brands
• 40% of brands from outside of the UK
• 70% of purchasers buying brand for the 1st time
• UK & AU + shipping to 40+ countries

44. Brands & Awards
Brands we work with Awards

45. Technical Overview
• AWS
– Used since 2011, when business started
– Chosen to prove business model – Cost, lack of long term
contracts
– ‘All In’
• Magento
• Stack: Nginx, PHP, MySQL
• Optimization: Varnish, Redis, Memcached,
Elasticsearch

46. Technical Architecture
Amazon S3
Amazon RDS -
MySQL
Build Server
Load
Balancer
Varnish
App Servers
Internal App
Server
Redis
Memcached

47. Past Deployment Challenges
• Out of sync
– Different releases of code
– Snapshot based
– Out of date new instances
• Manual deployments
– Code repository based
– Time consuming

48. Deployment Solution
• Active instances
• Jenkins
– Continuous Integration
– Triggers Deployment
– Testing
• Unit Tests – PHP Unit
• Acceptance Tests - Behat
• Load Tests – Multi-Mechanize

49. Deployment Solution
• Capistrano
• Capify - EC2
– Ruby / Github
– Instance Tagging – Application, caching etc

50. Deployment Solution
• Boto
– Python / Github
– Interfaces to AWS
– Deployment
– Current release
• S3
– Releases

51. Deployment Solution
• New instances
• Boto
– Upstart
– Rolling deployment
• S3
– 5 Release archive
– Current release
– Rollback

52. Summary
• Variety of tools
– AWS specific
– Open source community
– Powerful AWS interface
• Solution to suite your needs
• Help
– AWS business support
– Community, forums etc

53. Deployment Done Right: Requirements and
Considerations for Easy App Deployment
Steve Blake - CTO
steve.blake@sportpursuit.com
www.sportpursuit.com

54. AWS Partner Trail
Win a Kindle Fire
• 10 in total
• Get a code from our
sponsors

55. Please rate
this session
using the AWS
Summits App
and help us build
better events

56. #AWSSummit
@AWScloud @AWS_UKI