1. AWS Government, Education, &
Nonprofits Symposium
Canberra, Australia | May 20, 2014
Welcome
Peter Moore
General Manager, Public Sector
Amazon Web Services APAC

2. Agenda
Tuesday 20th May
START FINISH ACTIVITY
7:30 8:45 REGISTRATION
8:45 9:00 DOORS OPEN
9:00 10:35 KEYNOTE
10:35 11:05 MORNING TEA BREAK
11:05 11:45 Managing the Pace of Innovation: Behind the Scenes at AWS
BALLROOM MURRAY ROOM SWANS TORRENS
11:50 12:30 Trend Micro: Effective Security Response in the
Cloud
Intel: Secure Hadoop as a Service
12:30 13:30 LUNCH
13:30 14:10
Getting Started with AWS for Government
Customers
Managing Seasonal Workloads on AWS
Security as an Enabler: Improving Security with
the AWS Cloud
14:15 14:55
Commvault: Powering a Hybrid Cloud with
CommVault and Amazon Web Services
Go Source: Putting the "Crowd" to work in the
"Cloud"
15:00 15:40 Compliance and Governance on the AWS
Cloud
Black Belt Tips on AWS Storage and Archiving options on AWS
15:40 16:10 AFTERNOON TEA BREAK
16:10 16:50 Big Data in the Cloud: Accelerating Innovation
in the Public Sector
Continuous Integration and Deployment Best
Practices on AWS
Test and Development on AWS
16:50 18:00 COCKTAIL FUNCTION

3. Platinum Sponsors

4. Sponsors
GOLD
Coffee Cart

5. Presenting Customers

6. Tens of thousands of Customers from Australia
and New Zealand

7. Over 700 partners from Australia and New Zealand

8. Services Launched in AU
RedShift ElastiCache
for Redis
RDS for
PostgreSQL
VPC
Peering
Glacier
WorkSpacesCloudTrail

9. Australian Office Locations
WELLINGTON
BRISBANE
SYDNEY
CANBERRA
MELBOURNE
PERTH
AUCKLAND

10. Global AWS Support Network
SYDNEY
TOKYO
BEIJING
DUBLIN
VIRGINIA
SEATTLE
CAPE TOWN
DALLAS

11. AWS Certification

12. AWS Government, Education, &
Nonprofits Symposium
Canberra, Australia | May 20, 2014

13. AWS Government, Education, &
Nonprofits Symposium
Canberra, Australia | May 20, 2014
Amazon Web Services in the Public Sector
Teresa Carlson
Vice President
World Wide Public Sector

14. Welcome

15. Proven in the Public Sector
700+
government
agencies
3000+ educational
institutions

16. Trends driving agencies to move to cloud
• Agencies to rapidly respond to changing business requirements
• Scalable on-demand cloud-computing services extend the advantages
of virtualization
• Multiple mandates to achieve operational efficiencies
• Growing mission requirements without increased budget or staff
• Need for speed and agility to accomplish
• Focus on turning data into actionable information

17. Turns Out There is Massive Complexity

18. Lower Costs with AWS Up-Front and Increase Savings as
Your Usage Grows
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
1
“Average of 400 servers
replaced per customer”
Replace up-front
capital expense with
low variable cost
2
42 Price
Reductions
Economies of scale
allow us to continually
lower costs
3
Pricing model choice
to support variable &
stable workloads
4
Save more money as
you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing

19. AWS Helps Government Cut Costs
“We are in the process of putting most of our public-facing data in an
Amazon cloud service,” said Terry Halvorsen, the Chief Information
Officer of the Department of the Navy, in a keynote at Meritalk’s Data
Center Brainstorm event Thursday. Halvorsen said the move could save
the Navy as much as 60 percent versus the cost of managing that data
in its own data centers.
-Data Center Knowledge, 3/14/14

20. Used by Government Agencies & Educational Institutions
Worldwide

21. And in Australia

22. AWS Partners Focused on Public Sector

23. AWS Global Infrastructure
10 Regions
including GovCloud US
25 Availability Zones
51 Edge Locations

24. Why Does the Cloud Matter to Public Sector?
Pave the Way for
Disruptive Innovation
Make the World
a Better Place

25. Paving the Way for Disruptive
Innovation
Data
management
Policy/regulatory
environment
Government
engagement
Acquisition
reform

26. How Do Governments Adopt Cloud?
Policy
Acquisition
Security &
Compliance
Operationalize
Culture
Level 5
Level 1
Level 2
Level 3
Level 4
Stated policy that
allows and encourages
the use of cloud
technology
Cloud-friendly
acquisition policy
developed; first
contract vehicles in
place
Target workloads
identified
Policy enforcement
Security and compliance
policy and process
defined
Agencies begin to emerge
as potential Centers of
Excellence
Acquisition staff
trained; vehicles
begin to proliferate
Many agencies
running at least test
or public websites
on cloud
Centers of
Excellence emerge
Policy enforced;
continuing iterations
Proliferation of vehicles
for cloud procurement
Late adopting agencies
begin to move workloads
Cloud becomes the
norm; focus IT staff on
innovation, not
infrastructure

27. Make The World a Better Place
1. Support world-changing projects
2. Enable economic development
3. Improve public infrastructure, create jobs
4. Improve educational infrastructure

28. When You’re Changing the World, You Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility

29. Cloud Technologies Foster Innovation and Economic
Development
Faster to build
Easier to manage
Less expensive to run
Distributed
architectures
for high availability
Financial
record
archiving
Video
streaming
Crowdsourced
Supercomputing
Massive
Online
platform
Genomic
research
Citizen
social app
Open
geographic
data
Web
applications
Geographic
Information
Systems
Genomics and
cancer
research

30. Helping Agencies Experiment and Fail Fast
ArcGIS Oracle Enterprise
Applications
Large Scale Education
Application
Expanded data storage quickly
100% reliability over 18 months
Cost savings
Reduced test
environment costs
Aggressive testing to
prepare for more than 18M
youth coding on their
website in a week, with a
peak load of 330K
concurrent users

31. Turning Government Data into Real Insight
Big Data Analytics Big Data Analytics
and Collaboration
Rapid deployment of analytics
engine
Export operational data
to AWS for analytics
processing
Post “flash crash”
forensics on EC2
Collaboration
platform for SEC
Mining social media for
early warnings of food and
drug safety issues on
accelerated timeline

32. Craig Lapsley
Victorian Fire
Services Commissioner
Chris Thomas
Manager Strategy and Business
Architecture
Victorian Information Network for
Emergencies
Helping Governments Provide Safety and Security

33. Before, During and After – Emergency Management

34. COMMUNITY
CENTRIC
COMMUNITY CENTRED DESIGN AND DELIVERY
Necessary for the future capacity, capability & resilience
of Victoria’s fire and emergency services

35. EMERGENCY" IMPACT" CONSEQUENCE" COMMUNITY
OUTCOME"

36. Hazelwood Coal Mine Fire
Sun 9 Feb 2014 – Tues 25 March 2014

37. Hazelwood Coal Mine Fire
Sun 9 Feb 2014 – Tues 25 March 2014

38. Hazelwood Coal Mine Fire
Smoke haze over Morwell

39. Why do we need good information?
• Managing emergencies is about the actions of Individuals, Local groups and
councils, Government departments, Emergency services agencies
• Every action is preceded by a decision.
• Every decision is made on the information available at that instant in time.
Effective Actions Guided by Informed Decisions
• The best possible information, delivered to whomever requires it as it happens.
• Processes, standards, systems and infrastructure to deliver information
interoperability
• Good decision making requires a Common Operating Picture
• A desire and willingness to change
We Need

40. January 2013 – Some Lessons!
• In 2012 the FireReady App and Website had been built by the CFA
and were serving the Victorian Community. The website and
phone app won multiple awards
• Friday 4 Jan 2013
As temperatures hit over 40 degrees Celsius in Victoria and the Country Fire
Authority (CFA) had 60,000 firefighters on-hand in the event of a repeat of the
horrific Black Saturday bushfires, the authority's website and app failed to keep up
with demand from local residents.
• “The challenge we have is to model the surge capacity and understand what
capability we need to build to deal with the rates of calls. We had 12 million hits on
the website in 12 hours, peaking at 700 hits per second.” Craig Lapsley, Sat 5
Jan 2013

41. The Scaling Challenge – Massive Demand Changes
0
2
4
6
8
10
12
14
16
18
20
Every
Day
Use
Across
Agencies
Major
Fire
Day
Across
Agencies
Major
Fire
Day
Across
Agencies
and
Community

42. Operational: Single View of Incident
• Common Operating Picture
• Shared information and understanding
• Shared action plans
• On-the-ground updates
• Operate from multiple locations
• All hazards
• Collaboration system (online)
• Historical record of decisions and actions

43. AWS Government, Education, &
Nonprofits Symposium
Canberra, Australia | May 20, 2014

44. Bringing New Skills to a New Generation
Large Scale Education
Application
Aggressive testing to prepare for more than 18M youth coding on their
website in a week, with a peak load of 330K concurrent users

45. Making Education More Efficient
Migrated public facing web properties with large bursts
of traffic from 38,000 visitors to 150,000 a day
Improved disaster recovery, handled major event
spikes in usage and 40% less expensive

46. Helping Nonprofits Scale
"Working hand in glove with AWS, LeanIn.Org's development team was able to
re-architect the site over a 64-hour period to ensure it would stand up to 200
click-throughs per second."
Rachel Thomas President, Lean In
“Ban Bossy” campaign

47. Moving Scientific Exploration Forward
On-Premises Data Centers
Hybrid
App
NASA scientists share
large, complex
datasets from projects
like robotic articulation
calculations and
exploration of the Arctic
climate on demand
across the globe.
Sophisticated load
balancing includes cost
analysis for optimal
workload routing
NASA
Jet Propulsion Laboratory

48. Accelerating Research
University of Chicago needed a cost-effective way to provide big-data
analysis to labs around the world while providing always-on service.
The university now hosts its Globus Transfer service on AWS, helping
more than 12,000 users to move data with 99% availability.
“AWS has helped us scale up the analysis and lower the cost of doing
analysis.”
- Ravi Madduri, Research Fellow and Project Manager

49. Ensuring Democracy
Migrated core business applications for
secure global access
Reduced costs
Focused resources
Improved availability

50. Ensuring Democracy
Built nearly 200
applications
leveraging diverse
data sets as a
shared data source
Enabled thousands of
volunteers to make
millions of calls to voters
in last four days of
campaign
Campaign website
Donation processing
Data analytics

51. What Makes Us Different?

52. Increased agility has
become the #1 reason
organizations use the AWS
cloud

53. Many Organizations Worry That These are the Only Two
Choices
Build a
“Private”
Cloud
Rip everything out
and move to
AWS
#1 #2

54. The Good News is that Cloud isn’t an ‘All or Nothing’
Choice
Legacy
Data Centers
On-Premises
Resources
Cloud
Resources
Integration

55. Scott Wallace, Chief Technology Officer
Shared Services Centre for the Department of Education and
Employment

56. www.ssc.gov.au
Public Cloud use by the
Shared Services Centre

57. Who are We
• The Shared Services Centre began operations in January
this year
• Provides a full range of IT services
• Corporate services such as HR (payroll, recruitment and
reporting), finance, library, fraud, mail and communications
services

58. By the Numbers
Computers
• Desktops: over 8000
Office Machines
• MFDs: 310
• Printers: 311
Servers:
• Total: 2255
• Virtual: 1433 (1.75:1)
• Physical hosts 13:1 (virtual
servers to a physical host)
Storage
• 2.65 Petabytes
Network
• Unclassified: G for
Government with a
protected enclave
• 60 sites on WAN
Data Centres
• Two sites using around
500kw of power

59. • PSPF/ISM
• Commonwealth Procurement Rules
• Australian Government Cloud Policies (2011,2013) and
Cloud Guidance (various)
• APS ICT Strategy (2012)
• National Digital Economy Strategy (2011,2013)
• Australian Government Policy and Risk management
guidelines for the storage and processing of Australian
Government information in outsourced or offshore ICT
arrangements (2013)
• Coalition pre-election ICT policy statement (2013)
• Commission of Audit (2014)
Australian Government Cloud Policy

60. SSC Cloud Journey
• Pilot AWS for development and test workloads
completed in 2013. It found:
• cost savings
• integrated view
• needed some process changes
• Security Risk Assessment acceptable
• All appropriate new dev/test workloads now delivered by
cloud
• Server provisioning automation

61. SSC Cloud Future
• Hybrid cloud model for the foreseeable future
• Transition applicable workloads to public cloud at trigger
points:
– Asset refresh
– Major upgrade
– New Projects
• Private cloud capability in new data centres integrated
with public cloud offerings
• Service offerings that range from self-managed to fully
managed

62. Key Learnings
• Try it – start small because you can
• Architecture is important – you are responsible for
your infrastructure and availability
• You need to think about change management for
people and processes
• Invest in automation and standardisation
• Provider security accreditations can streamline
security assessments

63. AWS Government, Education, &
Nonprofits Symposium
Canberra, Australia | May 20, 2014

64. Architected for Enterprise Security Requirements
Certifications and accreditations for
workloads that matter
AWS CloudTrail - AWS API call logging
for governance & compliance
Stores data in S3, or
archive to Glacier
Log and review
user activity

65. Why Public Sector Organizations Move to the Cloud
1. They are faced with growing mission requirements without increased budget
or staff
2. They need to quickly create a new public website or application
3. They’re facing a tech refresh in the next 12-18 months
4. They need to add data center capacity for growing workloads
5. They’re considering outsourcing part or all of their IT environment
6. They’re looking to turn data into actionable information

66. The Result?
A Faster, Cheaper and Better
Path to a Better World

67. Thank You!
Enjoy the rest of your day

68. AWS Government, Education, &
Nonprofits Symposium
Canberra, Australia | May 20, 2014