Mobile application developers and IT professionals need to build and manage apps that integrate into backend systems securely in the cloud. That means mobilizing your critical business data while maintaining secure connectivity of your apps with enterprise systems. In this webinar, mobile application platform provider FeedHenry will show you how to store and retrieve mobile application data quickly and securely with the AWS Cloud, and send mobile notifications to devices very inexpensively using Amazon SNS. Learn now apps can be easily deployed to AWS with industry standard app development environments and enterprise ready Mobile Backend-as-a-Service for secure backend integration. Hear a case study on how the Dublin Airport Authority implemented with FeedHenry to leverage multiple AWS services.

1. Build a Mobile App for Business in Minutes
on the AWS Cloud

2. Kyle Lichtenberg
Solution Architect
Amazon Web Services
Conor O’Neill
Dir. Product Management
FeedHenry
Introducing

3. Webinar Overview
 Submit Your Questions using the Q&A tool.
 A copy of today’s presentation will be made available on:
 AWS SlideShare Channel@ http://www.slideshare.net/AmazonWebServices/
 AWS Webinar Channel on YouTube@ http://www.youtube.com/channel/UCT-
nPlVzJI-ccQXlxjSvJmw

4.  Intro to the agility of Amazon Web Services
 How to develop, integrate and deploy cloud powered mobile apps
using the FeedHenry Mobile Application Platform and AWS cloud
services
 Case Study: How the Dublin Airport Authority implemented with
FeedHenry to leverage multiple AWS services.
 Q&A
What We’ll Cover

5. The primary reason businesses are
moving so quickly to AWS and the cloud
is agility.

6. Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of
agility

7. A culture of Innovation:
Experiment Often & Fail without Risk
On-Premises
Experiment
Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0

8. © Copyright FeedHenry Ltd. 2014
Build a Mobile App for Business in Minutes
on the AWS Cloud
Kyle Lichtenberg, Solutions Architect, Amazon Web Services
Conor O’Neill, Director of Product Management, FeedHenry
May 7, 2014

9. © Copyright FeedHenry Ltd. 2014
FeedHenry At a Glance
9
• Cloud platform for building mobile-first solutions – B2C & B2E
• Spinout from Irish Research institute in 2010
• Working with Global 1000 enterprises in EU & US
• Global infrastructure on all major clouds & on-prem
• Backed by Intel Capital and VMware

10. © Copyright FeedHenry Ltd. 2014
Mobile Platform for Enterprise
- leveraging the latest open technologies
10
Accelerating Development & Collaboration on Mobility Projects with
Centralized Management of Security and Integration through the Cloud.

11. © Copyright FeedHenry Ltd. 2014
FeedHenry: Our Approach
More Open, Agile, SaaS Solution
vs.
Traditional on-premise MEAP solutions
Many apps
Many toolkits
Many devices
Operations Finance Marketing Execs
Control & secure how apps
connect to the enterprise
Deploy mBaaS
in any cloud
or on-premise
Bringing order to the
frenzy and chaos of
app development
Enabling CIOs to
support a Mobile
First organization
Flexible deployment
=
Zero Lock-In
11

12. © Copyright FeedHenry Ltd. 2014
Collaborative Workflows supporting Agile
Development & Deployment
Open, Scalable Architecture
leveraging Cloud & RESTful APIs
Enterprise-grade Security
With Flexible Deployment Options
FeedHenry Mobile Application Platform Today’s Mobile Challenges
Supporting transformation to mobile first
Centralized Control of Security, Policy
Management & Backend Integration
Flexible Development of Apps
– any toolkit, any department
The role of IT in a BYOD world
Allowing business units to innovate
Future-proofing the investment in mobile
Securing access to an important asset
Addressing Key Issues in a Mobile First World
12

13. © Copyright FeedHenry Ltd. 2014
Demo
13

14. © Copyright FeedHenry Ltd. 2014
‘’ FeedHenry has provided us with a hugely
informative passenger app which allows us to manage
and create content updates in real-time.””
Colm Codd, Head of Business Development, DAA
• The Dublin Airport Authority owns and operates
airports in Ireland handling over 25 million
passengers/year.
• DAA chose to develop apps to provide customers
with the most useful information and services
around thier airports.
• With the DAA App airport visitors get:
 Live flight arrival and departure information
 Push notifications regarding delays, gate
openings
 Tagging capabilities for cars in parking lots
leveraging a way finder
 Real-time information on security gate queuing
times
 The latest retail promotions in stores within
airports via mobile CMS
 Access to Airport Genie allowing fast track
through security lines
Up to the Minute Airport
Information
14

15. © Copyright FeedHenry Ltd. 2014
Leveraging the Power of FeedHenry & AWS
15
• Cloud-based FeedHenry Mobile
App Platform
 Backend integration into
multiple legacy systems
 Logic in FeedHenry cloud to
translate incoming data to
ensure timely and accurate
information
 The ability to manage and
update content through the
mCMS
• DAA runs services on AWS
EC2 and RDS
• AWS SNS used for Push
Notifications within app

16. © Copyright FeedHenry Ltd. 2014
Thank You!
16
10 Steps to Shape Your Enterprise Mobility Strategy
http://henr.ie/strategy_ebook
Conor O’Neill : coneill@feedhenry.com
Download our new FeedHenry eBooks:
Taking Enterprise Mobility to the Next Level
http://henr.ie/FH3_ebook

17. Q&A
Contacts:
FeedHenry Contact:
www.feedhenry.com
Conor O’Neill : coneill@feedhenry.com
AWS Contact:
aws.amazon.com/contact-us

18. We’d like your feedback.
Please complete a short survey.
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ilCfSPjrSwgEDz