The document outlines a company's evolution from an "eCommerce" business model in 2000 focused on transactions and products to a "Digital Business" model in 2014 building customer relationships and personalization. It then envisions an "Automated World" by 2020 with frictionless customer experiences and a social focus. It discusses moving from hierarchical to matrix organizational structures and 3 year to annual strategic planning to match the changing business models. The document raises questions about understanding customers, implications for the modern business, and how AWS can help with this evolution.

1. AWS and Digital Business
Operations Direction, Quotemehappy.com
Keith Misson

2. Business Model Evolution
“eCommerce”
New channel to market
Optimising for sales
Business Process Re-Engineering
Transaction profit
Product focus
Rapid Application Delivery
Hierarchical organisation
3 Year Plan
“Digital Business”
Building customer relationships
Mass Personalisation
Systems Thinking
Life Time Value
Customer Focus
Agile
Matrix Organisation
In year strategy
“Automated World”
Depth and ease of interaction
Segment Of One
Frictionless process / STP
Economic Profit
Social / Family Focus
Business enabled change
Cellular organisation
Set vision and iterate
Financial
Model
Strategy
Objectives
Process
Thinking
Analytics
Insight
Change
Mechanism
Organisation
Structure
Planning
Process
Business
Model
2014 201620102000
Timeline

3. What do we know about Customers?

4. What does this mean for our modern business?

5. Where does AWS come in?

6. AWS Enterprise Summit 2013
Sept 17 - London