Bhavik Vyas, Director of Aspera speaks about running Aspera on AWS.

1. Aspera On-Demand for AWS
Hollywood in the Cloud
14th Oct 2009 | Bhavik Vyas | bhavik@asperasoft.com

2. IaaS – Why is it so compelling?
1. The illusion of infinite computing resources, on demand
– Eliminates the need to plan ahead
– Meet demand - without the lead-time bottleneck
2. The elimination of an up-front commitment
– Reduce capital outlay and investment risk
– Start small & increase h/w resources to match need
– Auto-scale to meet demand
3. Pay-for-use resource model
– CPUʼs by the hour
– Storage by the day
– Bandwidth by the GB
– No commitment: Release assets & remove costs as needed
Source: Above the Clouds: A Berkeley View of Cloud Computing, P1, 2009

3. AWS for Media Production & Distribution
• Compute Intensive: EC2 (10ʼs, 100ʼs, 1000ʼs of CPUs)
– Transcoding, encoding, watermarking, video editing
– Rendering & HPC applications
• Scalable Storage: S3, EBS
– Long-term archive & backup
– Near-line storage for compute
– B2B/ B2C media ingest & distribution
– CDN migration
• Media monetization & extended web operations
– Scalable web servers for project specific marketing & social media
– Brand awareness & franchise continuity
– Playout and on-demand streaming of media assets

4. Digital Media: Hard to Move Quickly
Note: Because of their size and data structure, compression of media specific files isnʼt often feasible

5. Aspera On-Demand for AWS
• On-Demand: powered by Asperaʼs patent-pending fasp™ technology
– Next-generation transport protocol for digital media
– Eliminates the latency & packet loss bottlenecks of TCP
– Reliable & secure asset delivery system
– Replaces FTP, HTTP, NFS, CIFS, tape and disks
• Aspera On-Demand lowers the network barrier to AWS adoption:
– Get the AWS scalability, efficiency gains & cost savings
– Enables pre & post production digital asset movement
– Naturally extend existing Aspera deployments & application automation

6. Aspera On-Demand for AWS
HPC – High Performance Computing

7. Aspera On-Demand Client Access
HPC – High Performance Computing

8. Aspera On-Demand for AWS
Unrivaled transfer performance – fasp
– Maximum WAN throughput, independent of distance
– Robust, reliable & error free asset delivery
– Data security & encryption – in transit and at rest
– SSH user authentication
– Highly-concurrent user connection architecture
Complete end-to-end transfer monitoring and control
– User and group policy creation (file permissions, bandwidth, priority)
– Email notification and comprehensive activity reporting
– Remote transfer initiation
– Full web based server management
Extensive, scalable deployment options
– NO-CHARGE Aspera Connect browser plug-in client
– Support for Asperaʼs enterprise-class client/server applications
– Full web-services & API for workflow automation
– Data synchronization and hot folders

9. Aspera On-Demand Pricing
Pricing Component Aspera Pricing (not inc AWS costs)
One Time Sign‐up Fee (currently waived) $0 $700
Flat Monthly Recurring Fee ~$25/day | $750/month
Transport Cost $0.15/GB ($150/TB)
• Aspera On-Demand costs are in addition to the costs of AWS infrastructure
• All billing (Aspera & AWS) is done through Amazonʼs Payment System

10. Aspera On-Demand for AWS
General info:
Aspera-AWS Partners:
Web:
– www.asperasoft.com/ondemand
Email:
– ondemand@asperasoft.com
Or:
– Bhavik Vyas (Bus Dev)
– bhavik@asperasoft.com
– +1 510 849 2386 ext 213