Find out how we help startups and developers to develop faster as they progress from the ideation stage to production, and ultimately, a lean, scalable, global deployment. We will also address some of the key concepts of EC2 and how it differs from 'old guard' approaches to infrastructure. For example, we will help you understand that an EC2 instance is much beyond CPU & memory with included functionality on Scalability, Monitoring and Security.

1. AWS Enabling
the Development Lifecycle
Pieter Kemps – Alagappan MS – Ganesh Raja

2. You begin your Startup in a garage…

3. …and build a fantastic app

4. people love it!

5. and everyone wants to use it…
Now what?!

6. Which company…
…grew to 14million users in just over a year
…reached 150million photos & terabytes of data
…signed up 1.0million users in 12 hours after launching an Android app
…over 100million active users in January 2013
…with only 3 engineers?

8. HOW?

10. “Cloud is like a fertilizer that creates
Startups”
Eric Ries, author of NY Times
bestseller “The Lean Startup”
=

11. “Amazon Web Services is probably the most
important thing that has happened to mobile
and web app developers that the press just
misses. Jeff Bezos has accidentally or maybe
on purpose powered a whole generation of
applications.”
Steve Blank, author of “The Four
Steps to Epiphany”

12. “a whole generation of applications on AWS”
E-commerce Social Media
Media Sharing SaaS
Gaming
Mobile Apps
Big Data – Hadoop, HPC, etc
Ad hosting and analytics
Storage, backup, and disaster recovery
Life Sciences (sequencing, simulation, etc.)

13. These Indian companies…
DURABILITY
SECURITY
SCALABILITY
RELIABILITY
AFFORDABILITY
are getting the same… as these companies:

14. These Indian companies benefit from AWS…
E-COMMERCE
CONSUMER APPS
GAMING
ENTERPRISE
SAAS
MEDIA
just like these companies:

15. 01 02 03 04
Idea MVP ProfitabilityScale
Product?
Do we have a product?
Can we ship?
How to develop faster?
Better? Cheaper?
Market?
Do people buy?
Do they pay?
Can we scale?
Can we deal with spikes?
Profit?
Can we monetize?
How to keep costs down?
When can we break-even?
Can we get & stay profitable?

16. Launch your infrastructure in a few clicks so you can Reduce
Time to Market
Pay only what for you use, with no commitment and lock in, so you
can Experiment More at Lower Costs
Leverage SDK’s, libraries, deployment tools and more to achieve
Shorter Development Cycles
Experiment More, Develop Cheaper,
Ship Faster

17. aws.amazon.com/code
Sample Code & Libraries, SDK’s

18. aws.amazon.com/tools

19. aws.amazon.com/php

20. aws.amazon.com/architecture

21. “AWS provided us with such an environment which has
allowed us to prototype and deploy new features rapidly and
efficiently, and quickly validate them in the market. Today,
our roll-outs are 60 % faster….”
Kunal Ashar, Head of Product Development

22. Getting Started = FREE
“AWS Free Usage Tier = more startups. Awesome”
Tweet by Eric Ries
Elastic Compute Cloud (EC2)
Simple Storage Service (S3)
DynamoDB & SimpleDB
Simple Workflow (SWF)
Simple Queue Service (SQS)
Simple Notification Service (SNS)
Relational Database Service (RDS)
CloudWatch
Data Transfer

23. Global Reach, Infinitely Scalability
Leverage AWS to go global in minutes and reach a global
audience
Amazon’s Cloud platform is of the largest scale and all services
offer full elasticity for maximum scalability
Reach a large global customer base by leveraging the AWS
Partner Network and MarketPlace

24. Go global in minutes to reach a larger audience
Fast & Easy customer acquisition leveraging AWS regions & CDN
Application

25. 9 Regions 25 Availability Zones Continuous Expansion
AWS Global Infrastructure

26. 40 CloudFront Edge locations
AWS Global Infrastructure
Seoul

27. Elasticity = Scale up Easily
Scale to 1000s of servers in minutes
Add billions of objects with Amazon S3
Globally distribute petabytes of data
Select any level of desired throughput
Fully automate the process of scaling up & down

28. “AWS is great for scalable requirements, whether you
need to scale up quickly, or even to scale down quickly, if
required.”
Vishal Gondal, CEO of Indiagames

29. 70:30
Reduce Costs & Grow Revenue
Pay only what for you use, with no commitment and lock in, so
No Up-Front Capital Expense
Leveraging our large scale, we have reduced our prices 34 times
in the last years, leading to Low Costs
AWS removes undifferentiated heavy lifting – allowing you to focus
on your business and Generate Revenue

30. "With the time savings that the IT and development staffs
obtain from the solution, AWS gives us an overall cost
benefit of about 30-40%.”

31. AWS Enabling the Ecosystem

32. 3rd Party Startup Events

33. AWS re:Invent

34. Training & Enablement

35. Accelerators, Incubators, Angels,
Seed Funds, VC’s

36. “… the whole AWS eco-system made the platform robust and
scalable to handle millions of users today with just a handful
of developers” Deepak Diwakar, CTO of MindTickle

37. What’s Next?

38. Next Session
From 0 to Production in 40 minutes

39. How Start-Ups Benefit from AWS
Mohit Saxena, CTO, InMobi
Nikhil Soman, Founder, Playblazer
Indian Entrepreneurs Going Global:
Now or Never
Shekhar Kirani, Accel Partners

40. 02 03
MVP Scale
Scaling Seamlessly and going Global

41. Running Lean with
Optimized Architecture
03 04
ProfitabilityScale

42. Before we get started
Some Basics…

43. • Basic unit of compute capacity
• Range of CPU, memory & local disk
options
• Many instance types available,
from micro to cluster compute
Feature Details
Flexible Run windows or Linux distributions
Scalable Wide range of instance types from
micro to cluster compute
Machine
Images
Configurations can be saved as
machine images (AMIs) from
which new instances can be
created
Full control Full root or administrator rights
Secure Full firewall control via Security
Groups
Monitoring Publishes metrics to Cloud Watch
Inexpensive On-demand, Reserved and Spot
instance types
VM
Import/Export
Import and export VM images to
transfer configurations in and out
of EC2
Elastic Compute Cloud (EC2)