A little presentation Mathias held at Switzerland's StartupCamp on Feb., 19, 2011 in Basel. Mathias is Amazee Labs' Community and Social Media Manager.

1. Social Media & Community Management
(for Startups)
Mathias Möller
Text, Social Media & Community
mathias@amazeelabs.com

4. This is me:

5. This is me:

6. This is me:

7. This is me:

8. This is me:

9. This is me:

10. This is me:

11. This is me:

12. Why Social Media?

13. Why Social Media?

14. Why Social Media?

15. Why Social Media?

16. Why Social Media?

17. Why Social Media?

18. Why Social Media?

19. Why Social Media?

20. Why Social Media?

21. Why Social Media?

22. Why Social Media?

23. Why Social Media?

24. Why do Social Media?
‣Talk about it.
‣Get friendly.
‣Monitor, collect, engage.
‣Don‘t get left out.

30. When you fail,
you‘ll fail hard.
Have a plan.

31. vs.

32. 1. & Reach
2. & Visibility
3. & Thought leadership
4. & Extra credit

36. There is no ROI
Social Media ROI is practically
immeasurable. Set tangible goals
(followers, fans, Tweets, blog posts, FB
status updates, etc.), but don‘t stop
there. Every happy customer is a return
on investment.

39. Sorry!

40. Explore & Engage

42. When in doubt, think of your mother!

43. 5 Golden Rules of Community/SM MGMT:
1.Be prepared for anything.
2.Be alert – always.
3.Be friendly, swallow your pride
– The customer is always right!
4.Learn to improvise, be generous.
5.Say you are sorry, if you need to –
and mean it!

44. 5 Golden Rules of Community/SM MGMT:
1.Be prepared for anything.
2.Be alert – always.
3.Be friendly, swallow your pride
– The customer is always right!
4.Learn to improvise, be generous.
5.Say you are sorry, if you need to –
and mean it!
Now discuss!

45. Image sources:
‣Slide 5: basykes, CC
‣Slide 10: gsagostinho, CC; Sifury
‣Slide 12: echiner1, CC
‣Slide 14: icanhascheezburger
‣Slide 17: balusk8,CC
‣Slide 18: lyzadanger, CC

46. Questions?
Mathias Möller
mathias@amazeelabs.com
@mmmatze
http://amazeelabs.com