The document summarizes how the Visual Resources Center at the University of Chicago uses blogs and social media to market resources and integrate with other departments. They built a WordPress blog called All Things Visual to organize content by categories like images, exhibitions, and software. They promote each other's blogs and created Facebook pages to further connect with students and faculty. By making resources accessible online and through mobile devices, they aim to better integrate the Visual Resources Center into daily academic life.

1. MarkeBng
from
Within:
IntegraBng
All
Things
Visual
with
Other
Resources
Amanda
Rybin
Assistant
Director,
Visual
Resources
Center
Department
of
Art
History
University
of
Chicago
VRA
2010:
UBlizing
Blogs
to
Improve
and
Market
Resources

2. We
started
with
our
Art
History
Department’s
homepage…

4. Then
we
built
our
website,
All
Things
Visual,
using
WordPress
blog
soOware.

6. We
used
our
“What
We
Do”
statement
as
an
organizing
principle
on
our
website.

12. We
also
use
it
as
a
markeBng
tagline.

14. Our
blog
is
located
under
the
“News”
tab
of
All
Things
Visual.

18. Introduc)on
•
Describes
purpose
of
blog
•
Includes
RSS
feeds
for
blog
entries
and
comments

19. News
•
Provides
a
feed
of
most
recent
blog
entries
•
Shows
at
a
glance
what
we’ve
been
thinking
about

20. RSS
Feed
Subscrip)ons
•
Lists
recent
entries
from
blogs
that
we
find
relevant
•
Acts
as
an
alternaBve
to
a
blogroll
•
Includes
the
following
subscripBons:
Voice
of
CWAC
(Art
History
Department
blog),
HumaniBes
Events
Calendar,
ARTstor’s
blog,
and
the
NY
Times
Arts
SecBon

21. Tags
•
Free
text,
descripBve,
searchable
•
Show
at
a
glance
our
favorite
blog
topics
•
Entered
only
by
staff

22. Categories
•
UBlizes
a
drop-­‐down
menu
for
purposeful
categorizaBon
of
blog
content
•
Includes
subject
areas
and
Bme
periods,
and
works
as
an
in-­‐progress
subject
guide
to
image
resources
on
the
web

23. Some
of
our
most
frequently
used
categories
can
help
illustrate
what
kind
of
content
we
post
on
the
blog.

24. Images
by
SubscripBon

25. Images
on
the
Web

26. ARTstor
Updates

27. InnovaBve
Technology

28. ExhibiBons

29. SoOware

30. Technology
Support

31. VRC
News

32. We
promote
the
Art
History
Department’s
blog,
Voice
of
CWAC,
on
our
blog…

35. …and
they
promote
All
Things
Visual
on
their
blog.

37. We
have
also
created
a
Facebook
page,
as
has
the
Department
of
Art
History.

40. We
encourage
all
of
our
fans
to
become
fans
of
the
Art
History
Department’s
page,
and
vice
versa.

41. We
integrate
all
of
our
blog
posts
into
our
Facebook
wall
feed
using
Networked
Blogs.

43. We
also
use
a
WordPress
widget
to
create
a
readable
version
of
All
Things
Visual
for
mobile
devices.

46. By
creaBng
All
Things
Visual,
using
Facebook,
and
implemenBng
a
simple
applicaBon
for
mobile
devices,
we
hope
to
integrate
the
VRC
into
the
daily
lives
of
faculty
and
students.

47. Thanks!
For
quesBons
and
further
discussion:
arybin@uchicago.edu