Created in my political science class; The Third Sector and Nonprofit Organizations, described as, "Starting and managing nonprofit enterprises; differences between public, nonprofit, and for-profit organizations; nature and scope of the third sector; grant writing project."I composed a term presentation using my communications social media skills to give important points for nonprofit organizations to enhance their donations and grow. I used the Wounded Warrior Project organization as a successful example for the class to follow so that I kept it simple and to the point. Final grade received an A.

1. Amanda

2. Outline
 Why Is This Important?
 Myths/Realities
 The Wounded Warrior Project
 How to Be Successful
 Things to Consider

3. Why Is This Important?
 Social media has made it possible to
reach millions of multiple constituencies;
with the click of a button. Are we
leveraging this resource to its highest
potential?

4. Myths
 “It’s free”
 “Everyone is doing it”
 “Another channel to
reach people”
 “Build relationships
with donors and
volunteers”
Realities
 It’s only free to join.
Using tools and time
costs $
 The more people use
it the harder it is to
rise above
 Keep all channels
 Only if you reach
them. There is no
evidence social
networking creates
lasting relationships
Ogden, T. (2009). Social Networking and Mid-
Size Non-Profits: What’s the Use? Philanthropy
Action 2-31

5. Wounded Warrior Project
 Mission

6. WWP Connect™
Online community where WWP
alumni, family members, and
staff can share information,
support, and resources.

7. Alumni
Provides long-term support and
camaraderie for warriors
through events, discounted
services, and an online
community.

8. WWP Resource
Center
• Provides warriors and their
families/caregivers with
information on the best
available programs and services
to meet their needs.

10. Success
 Posting links to external news items about the
organization or its causes
 Using their message board or discussion wall to
post announcements and answer questions
 Social media pages are coordinated
accordingly
 Donors and volunteers are given “Tips” for
social media fundraising on their website

11. Celebrities

14. Things to Consider
 Tweets have tiny shelf lives; don’t think only
tweeting will get your name out
 Social media does not always bring in big $ but
the excitement they create can HELP lure new
donors
 Learn how to use technology to its highest
capabilities. Many donors prefer contact
through social media
 Time

15. Questions?