About the popular newspaper The wall street journal

1. Presented by;
Amaljith N K
2nd MA Mass communication
15386040
World’s most recognizable
publications.

2. News bulletins to Newspapers
• The first products of Dow Jones &
Company, the publisher of
the Journal, It was the brief news
bulletins.
• It was hand-delivered throughout
the day to traders at the stock
exchange in the early 1880s.
• They were later aggregated in a
printed daily summary called
the Customer’s Afternoon Letter.

3. Reporters Charles Dow, Edward
Jones, and Charles Bergstresser
converted this into The Wall Street
Journal, which was published for the
first time on July 8, 1889.

4. • The Journal took its modern
shape and prominence in
the 1940s, under the new
managing director and CEO
Bernard Kilgore.
• Kilgore was the architect of
the paper's iconic front-page
design, with its "What's
News" digest, and its
national distribution
strategy.

5. • It brought the paper's
circulation from 33,000
in 1941 to 1.1 million
at the time of Kilgore's
death in 1967.
• Under Kilgore,
in 1947, that the paper
won its first Pulitzer
Prize, for William
Henry Grimes's
editorials.

6. • The Wall Street Journal is the largest newspaper in the
United States by circulation. According to the Alliance for
Audited Media, the Journal had a circulation of about
2.4 million copies (including nearly 900,000 digital
subscriptions).
• The newspaper has won 39 Pulitzer Prizes through 2015
and derives its name from Wall Street in the heart of
the Financial District of Lower Manhattan.
• By June 2013, the monthly cost for a subscription to the
online edition was $22.99, or $275.88 annually, excluding
introductory offers.

7. • 1971 to 1997 brought about a series of launches,
acquisitions, and joint ventures.

8. The Wall Street
Journal has a global
news staff of more than
2,000 journalists in 85
news bureaus across 51
countries. It has 26
printing plants.

9. Political Stance
• WSJ is considered the most mainstream
conservative editorial pages.
The Wall Street
Journal is now rated
Centre. ABC News is
now Lean Left,
and USA Today is
now rated Centre.

10. • While the editorial page is commonly
understood to have a Right bias, many people
might assume that their news pages are also
biased in the same way.
• That is true for many organizations, but
apparently not the Wall Street Journal. In fact,
an older UCLA study rated the Wall Street
Journal news page as Lean Left.

11. Blue feed and the Red feed
To demonstrate how
reality may differ for
different Face book
users, The Wall
Street Journal created
two feeds, one “blue”
and the other “red.”

12. If a source appears in the red feed,
a majority of the articles shared
from the source were classified as
“very conservatively aligned”.
For the blue feed, a majority
of each source’s articles
aligned “very liberal”.

13. These aren’t intended to resemble
actual individual news feeds.
Instead, they are rare side-by-side
looks at real conversations from
different perspectives.
http://graphics.wsj.com/blue-
feed-red-feed/#/isis

15. • I’ve wondered a lot lately whether the owner’s
political sentiments are increasingly spilling from
their editorial pages onto their supposedly objective
news pages.
• The most glaring example of this was appeared in
Friday, October 22, 2010 in the top stories of the
nation’s two most respected newspapers. Each
purported to be informing readers of a troubling
trend in big-money politics.

16. • Declared the New York Times across the top of
Page One;
“Top Corporations Aid U.S. Chamber of
Commerce Campaign”.
• Declared the Wall Street Journal across the top
of Page One;
“Campaign’s Big Spender. Public-Employees’
Union Now Leads in Independent Election
Outlays”.

17. • Perhaps it’s pure coincidence that a little over a week
before readers go to the polls to decide the fate of
Congress, the liberal Times and
conservative Journal led with stories that just
happen to paint their owner’s political foes as buying
the election.
• More disconcerting to those who look to the papers
for supposedly unbiased news: The “fact” at the core
of each story is at odds with the “fact” at the core of
the other.

18. Trump:
• http://www.breitbart.com/big-
government/2015/11/16/the-wall-street-journal-
painted-a-free-trade-bullseye-on-donald-trump-they-
started-firing-but-they-missed/

19. • Today the paper is published Monday through
Saturday and features coverage of important issues
as well as expert insights on the economy, politics
and business.
• The WSJ is distributed in the United States, Asia and
Europe and has won more than 30 Pulitzer prizes
for it’s detailed and innovative coverage.

20. And Pulitzer...
1987: RJR Nabisco buyout 1988: Insider trading

21. The WSJ Digital Network on Twitter
• Over 100 feeds
Manual and automated
Breaking news in real time
• 650,000+ followers
• Bloggers, journalists,
regions, subjects

22. Twitter Editorial Integration
• Content Modules
throughout WSJ.com

23. WSJ Digital Network on Face book
• 25+ pages
• 194,000+ followers
• Posts with 50+
comments are common
• Custom “news” tab
experience

24. WSJ Digital Network on Face book
• WSJ Newshound Quiz
• New Quiz Weekly

25. • The power of Face book “like”
WSJ Digital Network on Face book

26. Recent Milestones
• The Wall Street Journal's San Francisco Bay Area Edition,
which focuses on local news and events, launched on
November 5, 2009.
• "Greater New York", a stand-alone, full colour section
dedicated to the New York metro area, launched April 2010.
• WSJ Weekend, the weekend newspaper, expanded in
September 2010, with two new sections: "Off Duty" and
"Review".
• WSJ Live became available on mobile units, including I Pad,
in September 2011.

27. THANK YOU 