2. Nudge
Goal: reduce consumption of candies, chips,
ice cream and sugary drinks.
Method: re-bias nudge with prepaid coupons
forbidding the consumption to be used.
Principles used: loss aversion, sunk cost
effect, default-option, authority and
complexity to quit the program.
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3. Experience
Factors and levels: use of prepaid-coupons,
four conditions (10 or 20 or 30 % coupons
and no coupons)
Procedure: RCT in a US medium company.
Outcome variable: annually quantities of
forbidden products bought.
Data analysis and prediction: ANOVA,
decrease in the annual overall quantities of
forbidden products bought in the “coupon”
treatment.
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