This powerpoint aims to help you understand more about Who-What-When-Where-Why-How Leads in articles.

1. WHO-WHAT-WHEN-WHERE-
WHY-HOW LEADS
Report by:
CABLAR, ANR.
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2. WHO lead
also called as: the name feature 
Names make news 
The who maybe: 1 person, 
several persons, or an organization.
Lead should avoid featuring more 
than 3 personal names.
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3. What lead
Also called as the: EVENT FEATURE 
Tells us about what happened, what will 
happen, in that particular story or
article.
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4. WHY LEAD
Tells us WHY that event happened, why 
will that event happen.
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5. HOW LEAD
Tells us HOW the event had been 
throughout the timeline of the story.
mostly appears in articles that 
already took place.
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6. When lead
It tells us the date and time 
what time did it happen 
when will it be. 
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7. Where lead
Tells us of the whereabouts of a 
story; the place where it happened
Where did it happen 
Where will it be held 
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8. EXAMPLES
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9. WHO?
President Corazon Aquino signed on
Wednesday a sweeping and
controversial land reform program
aimed at redistributing large tracts of
farm acreage to millions of landless
peasants.
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10. WHAT?
A naval convoy of three US warships
and two “reflagged” Kuwaiti oil tankers
steamed through the Strait of Hormuz
on Wednesday and entered the war-
plagued Persian Gulf without
interference from Iran.
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11. Why?
To provide land to millions of landless
peasants, President Corazon Aquino
signed a sweeping and controversial
land reform program.
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12. HOW?
Staging a 48-hour walkout beginning
today, nearly 100 South Korean
journalists at a government-
controlled television station
demanded that government stop
.dictating how they cover the news
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13. WHEN?
Tomorrow, March 15, is the last day
of filing individual tax returns.
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14. Where?
Convalescent homes in Solano have
been the sites for beauty contests and
to choose representatives to the fifth
annual My Fair Lady Pageant.
Contestants are mostly in their
70’s, 80’s and 90’s.
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