IT history is a story of battles and warlords, opposite factions one against the other, each one with its inspirational leader. In this Infusion, Giovanni and Mauro will focus on the two most important players in this struggle: Apple and Google. Let you be infusioned again, we'll talk you about WWDC14 and Google I/O 2014!

1. INFUSIONS p e c i a l E d i t i o n
A p p l e a n d / v s G o o g l e
J u l y , 1 1 t h 2 0 14
418
Giovanni Galbiati
Developer
!
tw: @giovagalbiati
Mauro Constantinescu
Developer
!
tw: @mauroconst
and/vs

2. C r e a t i n g D i g i t a l E x p e r i e n c e s
Q

3. A game of
A brief introduction by
Federico Demartini
Creative Technologist
!
tw: @demapersempre

4. A game of thrones, drones, chrome.
IT histor y is a stor y of battles and warlords.
Opposite fa c tions one against the other, each one with its inspirational leader:
B ill Gates , Steve Jobs, Lar r y Page and Sergey Brin, Mark Zuckeberg, Jef f
Bezos.
!
B y a c ouple of years, also queens have their role in the plot: Ginni Rommetty
a s IB M c eo, Marissa Mayer as Yahoo CEO, Angela Arhendts as Senior Vice
President and R etail and Online Store General Manager in Apple.
!
In this Infusion we will focus on the two most impor tant players in this
str ugg le: Ap ple and Goog le. Giovanni and Mauro will drive us among what the
two f ir ms presented in the last edition of WWDC and I/O.

5. Apple
Year funded 1976
!
80,300 employees
market values $548.63B
!
F is ca l Yea r 2014- Se cond Quar te r
revenues $45,6B - net prof it $10,2B

6. Google
Year funded 1998
!
50,000 employees
market values $336.32B
!
F is ca l Yea r 2014 - Se cond Quar ter
revenues $15.4B - net prof it $3.45B

7. INFUSIONA p p l e W W D C 2 1 4
J u l y , 1 1 t h 2 0 14
418
Giovanni Galbiati
Developer
!
tw: @giovagalbiati

8. 418
Q

9. 418
Q

10. 418
Q

11. 418
Q
Phone SMS Handof f Instant Hotspot
Continuity

12. 418
Q
Continuity
Send or receive SMSs
from your Mac or iPad
using a nearby iPhone
Use a nearby iPhone
as an inter net hotspot
R e c e ive and make calls
from your Mac or iPad
using a nearby iPhone
Star t something on a device,
continue on another one

13. 418
Q
Demo
https://www.youtube.com/watch?v=WZieVhgO388

14. 418
Q

15. 418
Q

16. 418
Q
Metal Extensions Swift Handoff API
HealthKit
HomeKit
Touch ID
CloudKit
Manual Camera Controls
PhotoKit
SpriteKit
SceneKit

17. 418
Q
Make your apps pass
documents or data
through handof f
Add or modify user’s health
da ta stored in a common
da tabase
Make apps that connect
to smar t objects in a
seamless experience

18. 418
Q
A single design language across the line
Seamless transition from mobile to desktop
Simple but powerful tools for developers
Wrap up

19. 418
Q
OSX Yosemite
What's new for developers
iOS 8
WWDC14 Sessions Videos*
*developer account needed
Further Reading

20. THANK YOU
PS: 418 is an HTTP Status Code and
was defined in 1998 as one of the traditional IETF April Fools' jokes,
in RFC 2324, Hyper Text Coffee Pot Control Protocol
It stands for “I’m a teapot”

21. Q
INFUSIONT e c h n o l o g y
J u l y , 1 1 t h 2 0 14
Mauro Constantinescu
Developer
!
tw: @mauroconst

22. Q
Google I/O 2014
here’s what you build next

23. Q
Google I/O 2014
Google I/O (Input/Output) is the annual
conference that Google organises to let developers
know how the year went and what it’s making
new.
!
This year the leading role were acted by Android:
big design improvements, new “Androdified”
devices, in general the huge Google ecosystem was
redefined.
!
For a digital agency, some topics worth a look!
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24. Q
Google I/O 2014
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but who cares?
Why even talk about Google and Android?

25. Q
Google I/O 2014
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Android is a thing. A big one.
!
Android it’s not just Samsung phones and tablets.
Android is all smartphones and tablets that are not
Windows’ and not Apple’s (leave alone NGM and
stuff), as well as a variety of other devices. Like
what? Like watches, TVs, cars.

26. Q
Android wear
Android Auto
Android TV
Google Fit
#cardboard
Material design
Google I/O 2014
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27. Q
“We challenged ourselves to create a visual language for our users that
synthesizes the classic principles of good design with the innovation and
possibility of technology and science. This is material design.”
!
Material is the metaphor.
!
What happens when you swipe that surface? What's underneath it? What's it
made of?
!
Google would like to found a unifying theory, in matter of web design, of a
rationalised space and a system of motion. The material is inspired by the
study of paper and ink, yet technologically advanced and open to imagination
and magic.
Material design
Google I/O 2014
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but who cares?

28. https://www.youtube.com/watch?v=Q8TXgCzxEnw

29. Q
Android wear
Android Auto
Android TV
Google Fit
#cardboard
Material design
Google I/O 2014
Join the dark side. We ran out of cookies,
but who cares?

30. Q
Android wear
Android wear is all about giving the right information at the right time.
When you need something, your wearable will give you all the information
needed even before you ask for it. If the time for asking comes, wearable will
answer well.
!
Let’s focus on smart watches, among whom new challenges and opportunities
rely.
• They extend the Android notification center, letting users receive and
handle notifications without pulling their phone out of the pocket. Android
wear will provide a full “phone free” experience.
• In future releases, Google will also allow to create watch faces, that
substantially means that we will download a Rolex from Google Play.
Google I/O 2014
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but who cares?

31. Q
Lyft - www.lyft.com
!
Just talk to your smartphone to request a pickup.
You’ll get matched with a friendly, background-
checked driver from their community within
minutes.
!
With Lyft, you can call a car through voice input,
have your location automatically detected and get
updates, finally you can rate your driver, without
pulling your phone out of the pocket. Unfortunately,
not KITT from Knight Rider will come to pick you
up, unless you’re David Hasseloff.
Google I/O 2014
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Android wear

32. Q
Android wear
Google I/O 2014
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Pinterest
!
Pinterest App for Android is smart-watch-ready.
!
It notifies the user whenever he is nearby a place pinned on
a board he follows. Then he can easily ask Google Maps to
help him reach the place.
!
Android wear allows new enhanced experiences, giving
apps a good reason for sending notifications.

33. Q
Android wear
Android Auto
Android TV
Google Fit
#cardboard
Material design
Google I/O 2014
Join the dark side. We ran out of cookies,
but who cares?

34. Q
Android Auto
Our cars keep us connected to the physical world, but disconnected to our digital life.
Even though it's unsafe, and in many cases illegal, people use their phones while driving.
!
For this reason, back in January, Google announced the Open Automotive Alliance (OAA), a
global alliance of technology and auto industry leaders committed to bringing the Android
platform to cars starting in 2014.
Google I/O 2014
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but who cares?
http://www.openautoalliance.net/

37. Q

38. Q
Android Auto
Google I/O 2014
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but who cares?
Android Auto brings into cars three of the most useful features for driving:
Navigation, Communication and Music.
Everything is voice enabled (yes, you will be able t speak to Google Now!),
and while you speak your eyes will stay on the road and hands on the wheel.

39. Q
Google I/O 2014
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but who cares?
Simplified interfaces make users interact without distractions.
Voice input and audio output make cars more interactive and safer at the same time.
Android Auto

40. Q
Android Auto
Google I/O 2014
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but who cares?
Android Auto and Android wear share the same
SDK, Developers can code applications for a Fiat
Panda and a pair of Rayban at the same time.

41. Q
Android wear
Android Auto
Android TV
Google Fit
#cardboard
Material design
Google I/O 2014
Join the dark side. We ran out of cookies,
but who cares?

42. Q
Android TV
TVs are getting smarter and smarter every
day. They are now part of a wide platform, with
pay per view films, internet services, game
arenas.
!
Google Play is a big platform that distributes
music, films and TV series, that’s why Google
decided to bring Android Operating System on
your living room too.
And obviously, as the other Android
distributions, Android TV is completely open to
developers, who can build and publish apps on
top of it.
Google I/O 2014
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43. Q
Android TV comes with what is been called
“Lean back user experience”.
It is both an adaptation of Android for the so
called “ten feet” experience, that is the average
distance between the user and the TV, and a set
of developer tools (SDK) that allows developers
to easily turn a tablet application into a TV one.
!
Particularly interesting is the Android TV home
screen, that shows recommended shows for
the user, based on personal tastes and
previously views, and it’s opened to third party
applications.
Android TV
Google I/O 2014
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44. Q
Android wear
Android Auto
Android TV
Google Fit
#cardboard
Material design
Google I/O 2014
Join the dark side. We ran out of cookies,
but who cares?

45. Q
Google I/O 2014
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but who cares?
Google Fit
Google Fit is a new framework integrated with Android.
!
It allows applications for fitness and health care to share
data one from each other. Collecting all needed
permissions, apps will use existing user data, like gender,
age, average hearth rate, nutritional habits, etc. in a
unique operational and analytical cluster.
!
Nike and Adidas already announced a partnership with
Google Fit and will soon release devices running within
this framework.

46. Q
Whatever!
http s : / / d e ve l o p e r s . go o gl e . c o m/ c a r d b o a r d /
Shhht, this is a goody from Google.

47. THANK YOU

48. INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com
Q