Kickstarter and Indiegogo, Patreon and Charity: Water, Stripe and Affirm, Sandwich Video. Tony Hawk on a hoverboard. A lot of platforms with different scope, history and futures. Come to discover an entire economy around the challenging, but still attractive, world of crowdfunding!

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INFUSIONC r o w d f u n d i n g
Friday, 31st July 2015
Federico Demartini
Creative Technologist
tw: @demapersempre

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1882
1 0 2 . 0 0 0
D o l l a r s

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1920
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L i r e

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c r o w d f u n d i n g
Many things are important factors, but funding
from the ‘crowd’ is the base of which all else
depends on and is built on. So, Crowdfunding is
an accurate term to help me explain this core
element of fundavlog.
2006

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7 5 0 M i l l i o n s
D o l l a r s
2008

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c r o w d f u n d i n g
The practice of getting a large number of people
to each give small amounts of money in order to
provide the finance for a business project,
typically using the internet.
2015

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Founded in 2009 in
New York, Kickstarter is
now the most famous
global crowdfunding
platform.

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Kickstarter in 2014
3.3 million people from
nearly every country on
Earth.

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More than half a billion
dollars in a year.
(that’s 1,000$ a minute)
22,252 projects
became real.
Kickstarter in 2014

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A l l i n a l l
i t ’ s t h e m o s t i m p o r t a n t
c r o w d f u n d i n g p l a t f o r m

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t h e y h a v e g r e a t
p r o j e c t s

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t h e y h a v e i m p o r t a n t
c r e a t o r s

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t h e y h a v e
r e l e v a n t s e n s e o f h u m o u r

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t h e y a c h i e v e
u n p r e d i c t a b l e r e s u l t s

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M i n e K a f o n
e n t e r e d M o m a ’ s
p e r m a n e n t C o l l e c t i o n

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Tony Hawk ride a hoverboard

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A n e n t i r e n e w e c o n o m y
i s r i s i n g

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Indie developers and small,
bootstrapped startups.
These are nearest to our
hearts because this is where
we came from […] we’ll work
with you as an investment, in
exchange for your trust in our
taste, a little bit of cash, and a
nice amount of upside.
These videos cost
one dollar sign: $

27. Qhttp://sandwichvideo.com/

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Y o u g o t f u n d e d .
T h e y ’ r e t h e n e x t !
There’s a lot that goes on behind the scenes of a
project.
And there’s a giant to-do list once you’re funded.
Let BackerKit take care of the rest.
https://www.backerkit.com/

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“We’re focusing on improving the lives of everyday
consumers with less expensive, more transparent
financial products”
https://www.affirm.com

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“Stripe is the best way to accept payments online and in
mobile apps. We handle billions of dollars every year for
forward-thinking businesses around the world.”
https://stripe.com

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I n d i e g o g o
i s a l s o a b i g p l a y e r

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F o u n d e d i n 2 0 0 8
1 5 M v i s i t i n g u s e r s m o n t h l y
2 2 4 C o u n t r i e s h o m e t o c a m p a i g n s
1 s t c r o w d f u n d e d b a b y

34. https://www.youtube.com/watch?v=ZY-oxu1iIpg

35. www.humansofnewyork.com

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life.indiegogo.com/fundraisers/let-s-send-kids-to-harvard

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39. Qhttps://www.gofundme.com/

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U s i n g g o f u n d m e ,
I d i s c o v e r e d a n o t h e r
t o o l f o r f u n d r a i s i n g

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“ThunderClap amplifies your message
with the power of the crowd”
https://www.thunderclap.it/

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C a s e S t u d i e s

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In January 2013, President Obama announced a series
of executive actions to help keeps communities safe from
violence.
The White House created a Thunderclap campaign to motivate
Congress to consider Obama’s proposals by allowing the
American people to speak in one online movement.
18,417 Supporters
16,107,542 Social Search

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L’Oréal partnered with the Melanoma Research Alliance
to educate women about the importance of melanoma
prevention and research.
The company turned to Thunderclap to share a message
on Memorial Day to remind women to wear sunscreen.
2,800 Supporters
7,118,029 Social Search

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S a m u e l Y a m
d e v e l o p e r
J a c k C o n t e
a r t i s t

49. Qhttps://www.patreon.com
Founded in May 2013 and based in San
Francisco, Patreon was created to enable fans to
support and engage with the artists and creators
they love.
Empowering a new generation of creators,
Patreon is bringing patronage back to the 21st
century.

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You’ve to declare if you are a
Creator
Musician, photographer,
youtuber, podcaster, writer
or blogger. Any kind of
creator who wants to share
his works (and need money)
Patron
People who wants to
sustain independent
productions of creators
they love.

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E x a m p l e s o f C r e a t o r

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W a l k o f f t h e E a r t h
14,227.30$ per Music Video
1.9 Millions fans on Facebook

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P e n t a t o n i x
21,098.21$ per Music Video
7.7 Millions views on Youtube

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S e e t h a t 7 4 8 m i l l i o n
p e o p l e d o n ’ t h a v e c l e a n
w a t e r , a n d d e c i d e t o h e l p .

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“Our campaigners have done some pretty amazing
things to raise money for clean water.
And they’re thinking of new things to do every day.
What will you do?”
http://www.charitywater.org/

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D o n a t e y o u r B i r t h d a y !

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P l e d g e y o u r
b i r t h d a y a n d h e l p
c h a n g e l i v e s .
I t ' s e a s y .
I n s t e a d o f g i f t s ,
a s k f o r d o n a t i o n s .
https://my.charitywater.org/birthdays/

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3 8 P e o p l e
g e t c l e a n w a t e r a s a r e s u l t o f a n
a v e r a g e b i r t h d a y c a m p a i g n
9 M i l l i o n s $
h a s a l r e a d y b e e n r a i s e d f o r c l e a n
w a t e r t h r o u g h b i r t h d a y s

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Y o u ’ r e n o t a l o n e !

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D e p e c h e M o d e
T o n y H a w k
W H o t e l s

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E x p e r i m e n t i s a p l a t f o r m t h a t l e t s
y o u d i s c o v e r , f u n d , a n d s h a r e
s c i e n c e t h a t m a t t e r s t o y o u .
https://experiment.com

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I f y o u w a n t t o r e a d s o m e t h i n g
a b o u t s c i e n c e , y o u c a n r e f e r t o a
p r e v i o u s I n f u s i o n b y t h i s h o u s e .
A v a i l a b l e o n S l i d e S h a r e .
h t t p : / / b i t . l y / 1 f H V z G 5

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Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
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