ITA Survey

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Sara Hertrampf

Information presented to the ITA about customer research.

Tecnologia Negócios

Surveys: Why Survey & How to Use the Data

[object Object],[object Object],[object Object]

Who is Alpine Communications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Alpine’s Survey History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Survey Your Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions Addressed in Research ,[object Object],[object Object],[object Object],[object Object]

Steps in a Research Project ,[object Object],[object Object],[object Object],[object Object],[object Object]

Define Your Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Decide on the Method ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conducting TeleSurveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Survey Scripts & Incentives ,[object Object],[object Object],[object Object],[object Object]

Survey Says! ,[object Object],[object Object]

How Effective is Our Advertising? ,[object Object],[object Object]

What Do Our Customers Think? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How We Used the Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quarterly Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consistent Questioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings & How We Used The Data ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Online Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How We Used the Data ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of Customer Perception ,[object Object],[object Object],[object Object]

Spread The News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launch with Confidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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ITA Survey

1. Surveys: Why Survey & How to Use the Data

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ITA Survey

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