1. The Monthly Measuring Cup
What American Families are Eating and Cooking
April 2010
Allrecipes Environmental Survey shows people don’t
just get grayer as they get older…they get greener too!
Surprising survey results show 52% of people 46 and older are concerned about
the environment, while only 42% ages 35 and younger feel the same way. Below
are a few more ways that age affects “green” behaviors.
• The likelihood to purchase environmentally-friendly products increases with age. Only one-third of cooks ages
18 to 24 make an effort to purchase environmentally-friendly products, whereas more than half of cooks 46
and older make an effort to purchase environmentally-friendly products.
• Top environmentally-friendly tactics employed by families include reusing (87%) and recycling (85%)
containers; using energy-efficient light bulbs (86%, up 15% from last year); and purchasing energy-efficient
appliances (70%). Least likely tactics include composting (40%, this is up 10% from last year) and rain barrels
(9.5%).
• More than half of home cooks have a garden to grow food; the most common methods are a garden plot in
the yard and containers. Younger cooks are twice as likely to be growing in containers compared with their
older counterparts.
• Younger cooks are 2 to 3 times more likely to shop at farmers’ markets for environmentally-friendly reasons
compared with their older counterparts. (See chart below)
FUN FACT
According to the Global Industry Guide, organic food has grown into a $52 billion market and represents the fastest-
growing segment of the grocery industry. On Allrecipes, searches for the term “organic” have grown at six times the
yearly average compared to other terms. Younger cooks say they are willing to pay more for organic products,
though on average, they buy less of them.
Shop at farmers’ markets or farm stands
April 2010 Allrecipes Monthly Measuring Cup | 1

2. April Trends: April is Greener than
March with Asparagus and Earth Day
Searches for the term asparagus are highest in April when it
ranks #14 among the top 50 search terms (the rest of the year,
it’s far below 50).
On Allrecipes, searches for asparagus have grown at 7 times
the yearly average compared to other search terms.
FUN FACT
Allrecipes home cooks will prepare
enough asparagus this year, that if laid
end-to-end, it would reach from Seattle
to Miami (that’s 3,300 miles!).
Top 5 Asparagus Recipes in April
1. Penne with Chicken and Asparagus
2. Quick Chicken with Asparagus and
Provolone
3. Baked Asparagus with Balsamic
Butter Sauce
4. Asparagus Parmesan
5. Sautéed Garlic Asparagus
April 22, 2010 Marks the
40th Anniversary of Earth Day
According to the U.S. Department of Agriculture’s Food Loss Project, Americans throw away more than 25.9
million tons of all the food produced for domestic sale and consumption per year.
FUN FACT
The amount of greenhouse gases (217.56 billion pounds) created by food waste in the U.S. would be equivalent to
every person in California driving to Maine and back. (That’s about 37 million people driving about 6,000 miles.)
Here are a few recipes from the Everyday Leftover recipe collection to help make the most of your food:
1. Awesome Sausage, Apple and Cranberry Stuffing
2. Holiday Chicken Salad
3. Tex-Mex Turkey Soup
4. Twice-Baked Mashed Potatoes
5. Cobb Salad
April 2010 Allrecipes Monthly Measuring Cup | 2

3. Easter Favorites
The overall theme for Easter food this year was simple
and sweet.
Top Easter Recipes
1. Carrot Cake III April 15th is Tax Day
2. Honey Glazed Ham
3. Easy Lovely Lemon Chicken Interesting spikes in ham-related search on tax day
4. Easter Breakfast Casserole 2009 might have inspired some Allrecipes users to
5. Braided Easter Egg Bread seek ways to save money and cook up any unused
ham from Easter.
Top Easter Leftover Recipes
1. Easter Leftovers Casserole • Ham Salad spiked 342 places
2. The Best Bean and Ham Soup • Split pea and Ham soup spiked 382 places
3. Cobb Salad • Ham and Bean soup spiked 330 places
4. Delicious Ham and Potato Soup
5. Awesome Egg Salad with a Kick Those with an unexpected windfall might have been
ready to celebrate (or were dreaming of tropical
places) with a few party/tropical beverages moving
up the ranks on April 15, 2009 as well.
What Sizzled or Fizzled in March
• Bahama Mama spiked 401 places
March Movers and Shakers – The Easter bunny magically
• Luscious Slush Punch spiked 277 places
moves eggs up while the chickens that made the eggs are
• Party Punch spiked 206 places
saved from the pie!
Sizzling – (search terms moving UP 20 places or more) – Deviled Eggs moved up 64 places,
No Bake Cookies moved up 43 places, and Ham moved up 28 places.
In the Deep Freeze – (search terms moving DOWN 20 places or more) – Chicken Pot Pie
moved down 24 places, Scallops fell 24 places and Pork Roast fell 18 places.
About Allrecipes.com
Allrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share and
download recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based site
has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas,
everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food
Internet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since
2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France,
Germany, China, Japan, French Canada, the Netherlands, Southeast Asia, Brazil, Mexico, Russia, India and Argentina.
Allrecipes is part of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additional
information regarding Allrecipes, please visit www.allrecipes.com.
April 2010 Allrecipes Monthly Measuring Cup | 3