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Allrecipes.com Menu Planner
                                         The Most Flexible Meal Planning
                                         Tool Including More Than 1,300
                                         Menus For Any Occasion

                                         Media Kit | 1.25.11




“I would love it if Allrecipes had a meal planning option as
 part of their membership. I’d love to outline meals using
 my online recipe box, then from that, compile a weekly
 shopping list. Just an idea! Thanks! I love this site!”
Allrecipes Community Member – Christie


Home Cooks Asked. Allrecipes Answered.
Home Cooks Asked. Allrecipes Answered.
 Allrecipes’ Menu Planner is the
 most flexible meal planning tool
 available and allows cooks to
 create, edit and save any menu,
 whether it’s a personal menu or
 one created by Allrecipes.com.


  Use the Menu Planner Tool to
  create your own menus with your
  favorite recipes. Or, save favorite
  meals then mix and match them
  to make weekly menus.




                                        Allrecipes’ Menu Planner
                                        Tool is very easy to
                                        use and has innovative
                                        features such as drag-
                                        and-drop technology
                                        that allows the site to
                                        operate like an app.




Allrecipes.com Menu Planner                     Media Kit | 1.25.11   2
Menu Planner is the top
Find dishes that                Browse, Create,                                       requested feature among
complement                      Edit and Save                                         Allrecipes’ community. We
one another.                    menus.                                                built in all the features our
                                                                                      community asked for.




                                                   Shopping list that aggregates              Change servings for
                                                   items for the entire menu.                 one dish or an entire
                                                   Click on any item to find more             menu. The shopping
                                                   recipes that use this ingredi-             list will automati-
                                                   ent—great for using up veggies             cally update.
                                                   and herbs. Lists are sorted by
                                                   grocery aisle and can be edited
                                                   to include any additional items
                                                   you might need or remove any
                                                   items you already have.



                                                             Planning ahead helps with budgeting and
                                                             time management. Allrecipes Menu Planner
                                                             is the perfect solution for busy families to
                                                             get their meal planning under control.



                                                  Tips on how to time dishes so the
                                                  meal flows and finishes on time



  Allrecipes.com Menu Planner                                                                          Media Kit | 1.25.11   3
Now cooks can create
  and save menus in one
  place with Allrecipes’
  Menu Planner.



   More than 1,300
   editorially-created
   menus including
   everyday menus,
   a year’s worth of
   weekday menus,
   and special oc-
   casion menus for
   parties, events
   and every holiday
   on the calendar.




                              Menu Planner helps your family eat better.
                              Menus include dishes that complement each
                              other and nutritional information that tallies
                              the entire menu and automatically updates
                              as you add and remove recipes.




                                         With Allrecipes’ Menu Planner, you will
                                         save time, save money, and eat better…

                                         it will change
                                         your life.
Allrecipes.com Menu Planner                                                    Media Kit | 1.25.11   4
ALLRECIPES.COM UNVEILS INTERACTIVE MENU PLANNER; NEW FLEXIBLE MEAL
PLANNING TOOL ALLOWS HOME COOKS TO PLAN MENUS FOR ANY OCCASION

SEATTLE, Feb. 1, 2011 /PRNewswire/ -- Home cooks asked. Allrecipes.com answered. Allrecipes.com, a Reader’s Di-
gest Association (RDA) brand and the world’s #1 food site, makes meal planning even easier with the introduction
of its interactive Menu Planner. The new web-based tool helps cooks save time, save money and eat healthier by
allowing them to easily create, edit and save meal plans from an unlimited number of choices—including Allreci-
pes’ massive recipe collection, pre-created menus, personal recipes and favorites saved in a personal Allrecipes
Recipe Box.

“A meal planning tool is the most requested feature by our community of 25 million home cooks,” said Lisa
Sharples, president of Allrecipes.com. “We love getting feedback from our community, so it’s exciting when we
can deliver features on our site that home cooks have been asking for—features that will change their lives for the
better. This sophisticated yet easy-to-use tool will help our community stay organized, save money and eat better.

With drag-and-drop functionality, the flexible tool allows cooks to create up to 10 days of meals at a time, mak-
ing it ideal for everyday meal planning. Plus, Allrecipes’ Menu Planner comes with more than 1,300 customizable
menu ideas featuring the site’s most popular recipes, as well as creative combinations perfect for Valentine’s Day,
Super Bowl parties and other special occasions. Home cooks can easily save pre-made menus into their collection
including: “Three Courses in Thirty Minutes,” “One Week - Six Dinners - Just $100,” “Low Cal, and Loving It,” and
“Happily Ever After Couples Shower.”

Unique features designed to help home cooks create meals while saving time, money and calories include:

• Browse, create, edit, save and share meal plans with      • Drag-and-drop functionality—the Menu Planner tool is
  an unlimited number of recipe choices.                      intuitive to use and functions like an app.

• Shopping lists that automatically populate from           • Planning gets easier over time—saved meals can
  menus. Cooks can add or delete items from the list          be mixed and matched within the tool to create an
  based on their pantries, and search for additional          unlimited number of menu plans.
  recipes based on ingredients already in the shopping
  list—great for making use of fresh veggies and herbs.     • More than 1,300 pre-made menus created by
                                                              Allrecipes editors provide inspiration.
• On-the-fly nutrition—nutritional information tallies
  calories (and other stats like cholesterol, fat, carbs,   • Menu ideas combine recipes that go well together,
  sodium and more) for the entire menu, even as you           utilize surplus ingredients by incorporating the same
  add and remove recipes.                                     items into multiple dishes, include tips on timing,
                                                              freezing, making ahead, using leftovers and more.
• Every menu includes prep times, photos, and servings
  for each item within the menu, plus, you can change       • Get new, healthy, delicious and time-saving meal
  the serving sizes for the entire menu and all ingredi-      ideas delivered to your inbox every week with the
  ents will update in your shopping list automatically.       weekly Menu email.


The Menu Planner tool is an addition to Allrecipes’ Supporting Membership suite of features that include Nutrition
Search, Custom Recipes, Advanced Print, Personal Blogs and more. Menu Planner is available to try for free in the
“Menus” tab on the Allrecipes.com homepage. For more information on Menu Planner or Allrecipes’ Supporting
Membership, visit www.allrecipes.com, or watch the video at http://allrecipes.tv/videos/menu-planner.aspx.




Allrecipes.com Menu Planner                                                                          Media Kit | 1.25.11   5
About Allrecipes
                                                                                       Contacts:
 Allrecipes, the world’s largest food site, receives 535 million annual visits from
 home cooks who discover and share food experiences through recipes, re-               Caitlin Melnick
 views, photos, profiles, and blog posts. For 14 years, the Seattle-based site has     360 Public Relations
 served as a dynamic, indispensable resource for cooks of all skill levels seeking     cmelnick@360publicrelations.com
 trusted recipes, entertaining ideas, everyday and holiday meal solutions and          617.585.5775 (o)
 practical cooking tips. Allrecipes has 16 international sites around the world
 providing insights into the kitchens and cooking passions of home cooks ev-           Stephanie Robinett
 erywhere. Allrecipes is part of Lifestyle Communities @ RDA, a division of The        Allrecipes.com
 Reader’s Digest Association, Inc. For additional information regarding Allreci-       stephanier@allrecipes.com
 pes, please visit www.allrecipes.com.                                                 206.708.9271 (m)

About Reader’s Digest Association
 RDA is a global media and direct marketing company that connects more than 130 million consumers around the world
 with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 78 coun-
 tries, publishes 91 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates
 78 branded websites and sells 40 million books, music and video products across the world each year. Further information
 about the company can be found at www.rda.com.




 Allrecipes Logo                             • Please do not alter the logo
                                               artwork in any way or combine
                                                                                      • Do not use the logo without the
                                                                                        registered trademark symbol.

 and Guidelines                                the logo with any other object,
                                               including but not limited to,
                                                                                      • Do not stretch or condense the
                                                                                        logo horizontally or vertically.
                                               other logos, icons, words, graph-
 The Allrecipes logo is below for              ics, photos, slogans, numbers or       • Do not turn the logo on its side
 general low-res use. If you would             symbols.                                 or change the orientation of it in
 like a hi-res version for a print                                                      any way.
 piece please contact:                       • Do not place the logo on top of
                                               an image, photo or patterned           • The logo should not be smaller
   Stephanie Robinett                          background.                              than 7/8-inch high.
   Director, Communications                  • Do not use the logo with a drop
   stephanier@allrecipes.com                   shadow, border or other visual
                                               treatment.




Allrecipes.com Menu Planner                                                                                  Media Kit | 1.25.11   6

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Allrecipes' Menu Planner Media Kit

  • 1. Allrecipes.com Menu Planner The Most Flexible Meal Planning Tool Including More Than 1,300 Menus For Any Occasion Media Kit | 1.25.11 “I would love it if Allrecipes had a meal planning option as part of their membership. I’d love to outline meals using my online recipe box, then from that, compile a weekly shopping list. Just an idea! Thanks! I love this site!” Allrecipes Community Member – Christie Home Cooks Asked. Allrecipes Answered.
  • 2. Home Cooks Asked. Allrecipes Answered. Allrecipes’ Menu Planner is the most flexible meal planning tool available and allows cooks to create, edit and save any menu, whether it’s a personal menu or one created by Allrecipes.com. Use the Menu Planner Tool to create your own menus with your favorite recipes. Or, save favorite meals then mix and match them to make weekly menus. Allrecipes’ Menu Planner Tool is very easy to use and has innovative features such as drag- and-drop technology that allows the site to operate like an app. Allrecipes.com Menu Planner Media Kit | 1.25.11 2
  • 3. Menu Planner is the top Find dishes that Browse, Create, requested feature among complement Edit and Save Allrecipes’ community. We one another. menus. built in all the features our community asked for. Shopping list that aggregates Change servings for items for the entire menu. one dish or an entire Click on any item to find more menu. The shopping recipes that use this ingredi- list will automati- ent—great for using up veggies cally update. and herbs. Lists are sorted by grocery aisle and can be edited to include any additional items you might need or remove any items you already have. Planning ahead helps with budgeting and time management. Allrecipes Menu Planner is the perfect solution for busy families to get their meal planning under control. Tips on how to time dishes so the meal flows and finishes on time Allrecipes.com Menu Planner Media Kit | 1.25.11 3
  • 4. Now cooks can create and save menus in one place with Allrecipes’ Menu Planner. More than 1,300 editorially-created menus including everyday menus, a year’s worth of weekday menus, and special oc- casion menus for parties, events and every holiday on the calendar. Menu Planner helps your family eat better. Menus include dishes that complement each other and nutritional information that tallies the entire menu and automatically updates as you add and remove recipes. With Allrecipes’ Menu Planner, you will save time, save money, and eat better… it will change your life. Allrecipes.com Menu Planner Media Kit | 1.25.11 4
  • 5. ALLRECIPES.COM UNVEILS INTERACTIVE MENU PLANNER; NEW FLEXIBLE MEAL PLANNING TOOL ALLOWS HOME COOKS TO PLAN MENUS FOR ANY OCCASION SEATTLE, Feb. 1, 2011 /PRNewswire/ -- Home cooks asked. Allrecipes.com answered. Allrecipes.com, a Reader’s Di- gest Association (RDA) brand and the world’s #1 food site, makes meal planning even easier with the introduction of its interactive Menu Planner. The new web-based tool helps cooks save time, save money and eat healthier by allowing them to easily create, edit and save meal plans from an unlimited number of choices—including Allreci- pes’ massive recipe collection, pre-created menus, personal recipes and favorites saved in a personal Allrecipes Recipe Box. “A meal planning tool is the most requested feature by our community of 25 million home cooks,” said Lisa Sharples, president of Allrecipes.com. “We love getting feedback from our community, so it’s exciting when we can deliver features on our site that home cooks have been asking for—features that will change their lives for the better. This sophisticated yet easy-to-use tool will help our community stay organized, save money and eat better. With drag-and-drop functionality, the flexible tool allows cooks to create up to 10 days of meals at a time, mak- ing it ideal for everyday meal planning. Plus, Allrecipes’ Menu Planner comes with more than 1,300 customizable menu ideas featuring the site’s most popular recipes, as well as creative combinations perfect for Valentine’s Day, Super Bowl parties and other special occasions. Home cooks can easily save pre-made menus into their collection including: “Three Courses in Thirty Minutes,” “One Week - Six Dinners - Just $100,” “Low Cal, and Loving It,” and “Happily Ever After Couples Shower.” Unique features designed to help home cooks create meals while saving time, money and calories include: • Browse, create, edit, save and share meal plans with • Drag-and-drop functionality—the Menu Planner tool is an unlimited number of recipe choices. intuitive to use and functions like an app. • Shopping lists that automatically populate from • Planning gets easier over time—saved meals can menus. Cooks can add or delete items from the list be mixed and matched within the tool to create an based on their pantries, and search for additional unlimited number of menu plans. recipes based on ingredients already in the shopping list—great for making use of fresh veggies and herbs. • More than 1,300 pre-made menus created by Allrecipes editors provide inspiration. • On-the-fly nutrition—nutritional information tallies calories (and other stats like cholesterol, fat, carbs, • Menu ideas combine recipes that go well together, sodium and more) for the entire menu, even as you utilize surplus ingredients by incorporating the same add and remove recipes. items into multiple dishes, include tips on timing, freezing, making ahead, using leftovers and more. • Every menu includes prep times, photos, and servings for each item within the menu, plus, you can change • Get new, healthy, delicious and time-saving meal the serving sizes for the entire menu and all ingredi- ideas delivered to your inbox every week with the ents will update in your shopping list automatically. weekly Menu email. The Menu Planner tool is an addition to Allrecipes’ Supporting Membership suite of features that include Nutrition Search, Custom Recipes, Advanced Print, Personal Blogs and more. Menu Planner is available to try for free in the “Menus” tab on the Allrecipes.com homepage. For more information on Menu Planner or Allrecipes’ Supporting Membership, visit www.allrecipes.com, or watch the video at http://allrecipes.tv/videos/menu-planner.aspx. Allrecipes.com Menu Planner Media Kit | 1.25.11 5
  • 6. About Allrecipes Contacts: Allrecipes, the world’s largest food site, receives 535 million annual visits from home cooks who discover and share food experiences through recipes, re- Caitlin Melnick views, photos, profiles, and blog posts. For 14 years, the Seattle-based site has 360 Public Relations served as a dynamic, indispensable resource for cooks of all skill levels seeking cmelnick@360publicrelations.com trusted recipes, entertaining ideas, everyday and holiday meal solutions and 617.585.5775 (o) practical cooking tips. Allrecipes has 16 international sites around the world providing insights into the kitchens and cooking passions of home cooks ev- Stephanie Robinett erywhere. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Allrecipes.com Reader’s Digest Association, Inc. For additional information regarding Allreci- stephanier@allrecipes.com pes, please visit www.allrecipes.com. 206.708.9271 (m) About Reader’s Digest Association RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 78 coun- tries, publishes 91 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com. Allrecipes Logo • Please do not alter the logo artwork in any way or combine • Do not use the logo without the registered trademark symbol. and Guidelines the logo with any other object, including but not limited to, • Do not stretch or condense the logo horizontally or vertically. other logos, icons, words, graph- The Allrecipes logo is below for ics, photos, slogans, numbers or • Do not turn the logo on its side general low-res use. If you would symbols. or change the orientation of it in like a hi-res version for a print any way. piece please contact: • Do not place the logo on top of an image, photo or patterned • The logo should not be smaller Stephanie Robinett background. than 7/8-inch high. Director, Communications • Do not use the logo with a drop stephanier@allrecipes.com shadow, border or other visual treatment. Allrecipes.com Menu Planner Media Kit | 1.25.11 6