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Brand Assessment Summary Report Presented by: Dan Dunlop & Bruce Wlach Jennings
Your Brand Is A Promise ,[object Object]
Brand Promise as Party Invitation ,[object Object],[object Object],[object Object]
Brand Assessment Objectives ,[object Object],[object Object],[object Object]
Why Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Assessment Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Snapshot of the Hillsborough Brand
The Hillsborough Brand Position ,[object Object],[object Object]
Hillsborough’s Brand Personality ,[object Object]
Hillsborough’s Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hillsborough as a Vehicle ,[object Object],[object Object],[object Object],[object Object]
Hillsborough Brand Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities Moving Forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities Moving Forward ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity: Heritage First ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity: Make a Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity: Way Finding Signage ,[object Object],[object Object],[object Object]
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object]
Opportunity: Maximize Existing Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object]
Opportunity: Develop Quality Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Collateral
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity: More Frequent Communication with Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hillsborough Online
 
 
 
Hillsborough Online meta name="keywords" content="Hillsborough North Carolina, Revolutionary War, Colonial America, Historic Preservation, The Alliance for Historic Hillsborough" />
 
Hillsborough Online
Hillsborough Online
Hillsborough Online
Hillsborough Online
Hillsborough Online
Hillsborough Online
Hillsborough Online
 
 
Competitors: Asheville
Competitors: Seagrove
Competitors: Pinehurst, Southern Pines, Aberdeen
Competitors: Edenton
Competitors: Danville
Competitors: Mount Airy

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