1. ALLAN HECK
11108 Doverhill Road
San Diego, CA 92131
Tel: (858)722-2159 ● heck.allan@yahoo.com
Professional Experience, Results, and Achievements
2016 – Present US Foods Corporate, Rosemont, IL
Deployment Lead, Win@ Strategies
• Manage all aspects of deployment for the Win@ Strategies in the Rocky Mountain and Southern
California areas, while collaborating with corporate category managers, area sales and
merchandising leaders, market trainers, and market specialists.
• Oversee the delivery of best-in-class training to territory managers, account managers, and sales
leaders.
• Provide weekly commentary to area leaders on their successes and opportunities.
• Communicate data on Win@ sales performance against strategic goals to area leaders to
commend improvements and identify missed or lost opportunities.
• Conduct area Win@ business reviews for area presidents and vice presidents, create resulting
action plans, and provide timely post-assessment on progress.
2013 – 2016 US Foods San Diego, San Diego, CA
Category Operations Manager
• Responsibilities include: deploying corporate strategies and initiatives to the field, product/SKU
rationalization, overall profitability of inventory for sale, acting as vendor liaison to the local
distribution center, input on go-to-market strategies.
• Sales trainer, facilitator, or break-out leader for new product launches, center-of-the- plate
training, seafood training.
• Selected to train and facilitate The Grade module training.
• Merchandising Department Employee of the Year recipient in FY 2014.
2009 – 2013 US Foodservice San Diego, San Diego, CA
Senior Buyer/Seafood Specialist
• Responsible for the marketing and replenishment of fresh and frozen seafood, raw and value-
added proteins, and value-added poultry products.
• Developed seafood training modules and presented to sales force.
• Succeeded in growing seafood sales by 23% in total cases sold YOY (2009 v. 2010).
1999 – 2009 SYSCO Food Services of San Diego, San Diego, CA
Marketing Associate
• Territory sales representative responsible for growing sales of food and non-food products to 34
restaurant accounts; generating $195,000 in monthly sales.
• Two-time “Record Sales Week” award recipient within first three months of fiscal year 2009.
• Average month-to-month (FY09) increase in sales = 12%.
Meat and Seafood Product Specialist/Sales Trainer
• Worked in the field with marketing associates to increase sales of meat and seafood items to
their customers.
• Worked with suppliers to identify gaps in product lines, bring new items into stock, and generate
new sales. (New item sales in FY08 = $104,000, annualized).
• Performed product training designed to rapidly increase case movement on specific focus items
over a designated 4-week tracking period. (Result: 240+ new cases sold).
2. • Created first-ever seafood sales training curriculum. Performed training for new marketing
associate classes. Successfully passed “Train the Trainer” course to become in-house trainer.
Marketing Manager
• Designed, published, and launched annual marketing programs; negotiated levels of participation
with the vendor community to determine amount of annual exposure through activities, events,
and promotions.
• Created budgets for all marketing activities. Successfully operated within all budgets, at times
reducing expenses by as much as 15% over previous year’s activity.
• Working within an operating budget, created promotions and rolled them out to the sales force.
Promotions often resulted in 10-15% increases in case movements over the previous year.
• Introduced “Business Builders” program, designed to connect broker and vendor community
with marketing associates and their customers in creating new sales opportunities.
• Managed personnel including two marketing assistants and three product specialists.
Responsible for writing job descriptions, quarterly bonus packages, and annual performance
reviews.
• Produced monthly sales meeting: overseeing design, creating agenda, and making presentations
to sales force.
Merchandiser (Center-of-the Plate)
• Responsible for the purchasing of fresh and frozen seafood; commodity boxed beef, veal, pork,
and lamb; ready-to-eat deli meats.
• Facilitated year-long purchasing program to secure 100% of sales of #1 Mexican brown shrimp
to Brigantine Family of Restaurants, San Diego. Successfully renewed program 4x.
1993 – 1999 Chesapeake Fish Co., San Diego, CA
Purchasing Director
• Responsible for the purchasing of fresh and frozen seafood inventory, valued at $15 million
annually. Negotiated buying programs, which resulted in reduced purchasing costs.
• Managed a 4-person staff; created job descriptions and training programs for buyer, purchasing
assistant, and administrative assistant positions.
• Acted as Team Facilitator to create department mission statement, building teamwork,
strengthening working relationships and increasing productivity/efficiency.
Sales and Marketing Coordinator
• Conducted daily sales planning meetings in which sales and marketing strategies were created to
achieve daily sales goals.
• As account manager for multi-unit restaurant chain, facilitated an airfreight delivery program for
fresh and frozen seafood products to restaurant units in California, Arizona, Nevada, and Utah.
• Implemented the initial fresh seafood fulfillment program for eight Mrs. Gooch’s/Whole Foods
retail stores with locations throughout Southern California.
Education
University of California, Los Angeles
Bachelor of Arts, Psychology, June, 1983
Skills Set
• Highly effective trainer, presenter, and facilitator, and careful/attentive listener
• Start-to-finish program management
• Working with others to overcome challenges
