23.11.2011Cocriação e inovação colaborativaOpen Innovation Seminar 2011André Coutinhoacoutinho@symnetics.com.br
Onde se cria valor?    1.             2.                     3.                     4.             5.       6.       Clien...
O valor é criado pelas experiências humanasPesquisadores                 Fornecedores                        Cidadãos     ...
De forma equivocada, acreditamos que conseguimos             gerenciar as experiências via processos                      ...
Mas os stakeholders demandam experiências    significativas que sejam provenientes da interação e                         ...
Plataformas de engajamento possibilitam as empresas eos stakeholders a se relacionarem em interações de valor             ...
Plataformas de engajamento ajudam às empresas a           construir e expandir as redes de experiência                    ...
Engajamento de stakeholders para criação de valor                                                                Stakehold...
Os princípios da cocriação      Que perguntas os                    diálogo                           acesso       Como os...
Stakeholders                                                                     [Internos-Externos]                    Em...
Tipos de plataformas de                                                                                                   ...
| © 2011 Symnetics e Experience Co-Creation Partnership
| © 2011 Symnetics e Experience Co-Creation Partnership
The Co-Creation Paradigm                            Meaningful                           Engagement                       ...
Nike+ is an engagement platform which engages runners (and                other stakeholders) through multiple environment...
| © 2011 Symnetics e Experience Co-Creation Partnership
The Co-Creation Paradigm                                         Meaningful                                        Engagem...
In India, ITC e-Choupal Built an Entire Ecosystem by Co-   Creating with Its Suppliers                                    ...
Educação de membros da                                                          comunidade que trabalham com              ...
Gestão e processo          decisório   The Co-Creation Paradigm                            Meaningful                     ...
Co-Creating Social Innovation: Caja Navarra        | © 2011 Symnetics e Experience Co-Creation Partnership
Co-Creating Social Innovation: Caja NavarraCustomers choose to use the money theygenerate in CAN for needs and people rath...
Canchas are described as                         “branches for social commitment”This is an expressionof Civic BankingCanc...
Strategic Architecture of CAN’s Engagement Platforms                                                                      ...
OASIS – an online suggestion platform – was launched                         in 2006 by Seoul Mayor Oh Se-hoon| © 2011 Sym...
The platform was designed to enhance creativity and        imagination in administration – together with citizens.Citizen ...
OASIS ResultsAs of May 2009, over 75 ideas have been adopted through theOASIS program, with over 55 completed and implemen...
Como definimos uma empresa Cocriativa    Empresa Co-Criativa:Facilita o desenvolvimento de     redes de individuos,stakeho...
O processo de cocriação trabalha nos 2sentidos – cima para baixo e baixo para cima  CIMA PARA BAIXO Criar una estrutura de...
23.11.2011Cocriação e inovação colaborativaOpen Innovation Seminar 2011André Coutinhoacoutinho@symnetics.com.br
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Apresentação André Coutinho | OIS 2011 | Painel: Co-criação e desenvolvimento colaborativo

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Apresentação André Coutinho | OIS 2011 | Painel: Co-criação e desenvolvimento colaborativo

  1. 1. 23.11.2011Cocriação e inovação colaborativaOpen Innovation Seminar 2011André Coutinhoacoutinho@symnetics.com.br
  2. 2. Onde se cria valor? 1. 2. 3. 4. 5. 6. Clientes B2B Clientes B2CPlanejamento Suprimentos Produção Marketing Vendas Pós-Venda 7. Gestão Financeira 8. Auditoria, Regulamentação e Relações de Governança | © 2011 Symnetics e Experience Co-Creation Partnership
  3. 3. O valor é criado pelas experiências humanasPesquisadores Fornecedores Cidadãos Clientes Clientesindependentes, B2B B2C Designers 1. 2. 3. 4. 5. 6. Planejamento Suprimentos Produção Marketing Vendas Pós-Venda 7. Gestão Financeira 8. Auditoria, Regulamentação e Relações de Governança Colaboradores Reguladores | © 2011 Symnetics e Experience Co-Creation Partnership
  4. 4. De forma equivocada, acreditamos que conseguimos gerenciar as experiências via processos Cidadãos Clientes B2BFornecedores Clientes B2C Pesquisadores independentes, Designers Reguladores Colaboradores | © 2011 Symnetics e Experience Co-Creation Partnership
  5. 5. Mas os stakeholders demandam experiências significativas que sejam provenientes da interação e não de processos de mão única Clientes B2B Cidadãos Fornecedores Clientes B2C Pesquisadoresindependentes, Designers Reguladores Colaboradores | © 2011 Symnetics e Experience Co-Creation Partnership
  6. 6. Plataformas de engajamento possibilitam as empresas eos stakeholders a se relacionarem em interações de valor Clientes B2B Cidadãos Fornecedores Clientes B2C Pesquisadores independentes, Designers Reguladores Colaboradores | © 2011 Symnetics e Experience Co-Creation Partnership
  7. 7. Plataformas de engajamento ajudam às empresas a construir e expandir as redes de experiência Clientes Cidadãos B2BFornecedores 1. Product 2. 3. Manufact- 4. Marketing 5. 6. Customer Clientes Sourcing Sales Design uring Branding service B2C 7. Planning, Financial Management 8. Compliance, Regulatory, Government RelationsPesquisadoresindependentes, Designers Reguladores Colaboradores | © 2011 Symnetics e Experience Co-Creation Partnership
  8. 8. Engajamento de stakeholders para criação de valor Stakeholders Stakeholders [Internos-Externos] [External-Internal] Empresas Clientes Enterprises [Privada-Pública-Social] Human Customers Experiências Funcionários Employees Fornecedores Suppliers Investidores Partners Parceiros Experiences Investors Humanas Cidadãos Citizens Others outros Fonte: Venkat Ramaswamy
  9. 9. Os princípios da cocriação Que perguntas os diálogo acesso Como os clientes podem clientes gostariam de ter acesso às se fazer durante a informações? interação? Que informação deveria ser Transformar la percepción y transparente para que os clientes comprension sobre la realidad tivessem suas as respostas? de los varios stakeholders O que o provedor gostaria que ocliente deixasse transparente para ele? transparência Reflexividade | © 2011 Symnetics e Experience Co-Creation Partnership
  10. 10. Stakeholders [Internos-Externos] Empresas [Privada-Pública-Social] Clientes Experiências Funcionários Fornecedores Rede deCompetências Cocriação Investidores Públicos e Recursos da Parceiros Comunidade Humanas Cidadãos outros A cocriação de valor requer Plataformas de Engajamento baseadas na experiências humanas dos públicos. Fonte: Venkat Ramaswamy
  11. 11. Tipos de plataformas de engajamento The Co-Creation Paradigm Meaningful Engagement [Transparency] Processes Crea veEngagement Interfaces • • • • • • • Strategy Formulation Shared vision - future search Strategic scenarios Business portfolio analysis Value Proposition Blue Ocean Strategy Business Modeling Business Planning • • • • Change Management Change management plan Strategy communication Coaching and leadership development Organizational lear ning Practices People Inclusive Engagement Ideação e [Access] • Strategy Execution Strategy management model (balanced scorecard)) • Innovation Collaborative design of services, experiences, new business and new [Dialogue] Insights • Strategic monitoring and learning strategy • Alignment of organization, teams and individuals • Innovation assessment • Human capital • Redesign of interactions with clients and other key • ESM (Executive Strategy Manager) reporting system stakeholders • Strategic project portfolio • Innovation management • Strategic governance • Business case • Strategic risk management • Design of collaborative platforms and • Strategy focused process redesign social networks Ar facts Transforma ve Engagement [Reflexivity]
  12. 12. | © 2011 Symnetics e Experience Co-Creation Partnership
  13. 13. | © 2011 Symnetics e Experience Co-Creation Partnership
  14. 14. The Co-Creation Paradigm Meaningful Engagement [Transparency] Processes Crea ve Practices InclusiveEngagement Strategy Formulation Change Management Engagement • Shared vision - future search People • Strategic scenarios • Change management plan • Business portfolio analysis • Strategy communication • Value Proposition • Coaching and leadership • Blue Ocean Strategy development Interfaces • Business Modeling • Organizational lear ning • Business Planning [Access] • • • • • • • • • Strategy E Human capital xecution Strategy management model (balanced scorecard)) Strategic monitoring and learning Alignment of organization, teams and individuals ESM (Executive Strategy Manager) reporting system Strategic project portfolio Strategic governance Strategic risk management Strategy focused process redesign • • • • • • Innovation Collaborative design of services, experiences, new business and new strategy Innovation assessment Redesign of interactions with clients and other key stakeholders Innovation management Business case Design of collaborative platforms and social networks [Dialogue] Ar facts Transforma ve Engagement [Reflexivity] Produtos e Serviços
  15. 15. Nike+ is an engagement platform which engages runners (and other stakeholders) through multiple environments that generate a variety of outcomes of value to participating individuals, through their running experiencesRun Mapping andTracking Sharing Runs Listening to MusicChallenge & PublishingOthers Playlists for Running Nike Running Clubs andRunning Nike-SponsoredResolutions EventsTraining witha Running Running blogCoach, and discussionInteracting boardswith aRunning Star Where Innovation Operates
  16. 16. | © 2011 Symnetics e Experience Co-Creation Partnership
  17. 17. The Co-Creation Paradigm Meaningful Engagement [Transparency]Integração Processesdo Crea ve Practices Inclusive Engagement Strategy Formulation Change ManagementEcosistema Engagement • Shared vision - future search People • Strategic scenarios • Change management plan • Business portfolio analysis • Strategy communication • Value Proposition • Coaching and leadership • Blue Ocean Strategy development Interfaces • Business Modeling • Organizational lear ning • Business Planning [Access] • • • • • • • • • Strategy E Human capital xecution Strategy management model (balanced scorecard)) Strategic monitoring and learning Alignment of organization, teams and individuals ESM (Executive Strategy Manager) reporting system Strategic project portfolio Strategic governance Strategic risk management Strategy focused process redesign • • • • • • Innovation Collaborative design of services, experiences, new business and new strategy Innovation assessment Redesign of interactions with clients and other key stakeholders Innovation management Business case Design of collaborative platforms and social networks [Dialogue] Ar facts Transforma ve Engagement [Reflexivity]
  18. 18. In India, ITC e-Choupal Built an Entire Ecosystem by Co- Creating with Its Suppliers ITC e-Choupal Stairway to Heaven Affordable goods and services tailored to the farmer Affordable inputs for farming Better prices 4. Expand retail space Fairer transactions to provide all kinds ofFarmer Better information on goods and services toExperience global crop prices 3. Develop the farmer, including and weather distribution centers insurance and health providing agricultural care 2. Provide grain inputs (Choupal market in neighboring Saagar) towns (“hub 1.Build kiosks in facilities’), competing villages with a with “mandi”ITC e-Choupal sanchalak, providingPlatform coaching with help of computer (choupal) | © 2011 Symnetics e Experience Co-Creation Partnership
  19. 19. Educação de membros da comunidade que trabalham com desenvolvimento matérias- primas naturais – foco na sustentabilidade.| © 2011 Symnetics e Experience Co-Creation Partnership
  20. 20. Gestão e processo decisório The Co-Creation Paradigm Meaningful Engagement [Transparency] Processes Crea ve Practices InclusiveEngagement Strategy Formulation Change Management Engagement • Shared vision - future search People • Strategic scenarios • Change management plan • Business portfolio analysis • Strategy communication • Value Proposition • Coaching and leadership • Blue Ocean Strategy development Interfaces • Business Modeling • Organizational lear ning • Business Planning [Access] • • • • • • • • • Strategy E Human capital xecution Strategy management model (balanced scorecard)) Strategic monitoring and learning Alignment of organization, teams and individuals ESM (Executive Strategy Manager) reporting system Strategic project portfolio Strategic governance Strategic risk management Strategy focused process redesign • • • • • • Innovation Collaborative design of services, experiences, new business and new strategy Innovation assessment Redesign of interactions with clients and other key stakeholders Innovation management Business case Design of collaborative platforms and social networks [Dialogue] Ar facts Transforma ve Engagement [Reflexivity]
  21. 21. Co-Creating Social Innovation: Caja Navarra | © 2011 Symnetics e Experience Co-Creation Partnership
  22. 22. Co-Creating Social Innovation: Caja NavarraCustomers choose to use the money theygenerate in CAN for needs and people ratherthan activities and things | © 2011 Symnetics e Experience Co-Creation Partnership
  23. 23. Canchas are described as “branches for social commitment”This is an expressionof Civic BankingCancha OP PamplonaFrom January 2007:- Over 65,000 people have visited- Over 20,000 have chosen their charitable & benevolent projects | © 2011 Symnetics e Experience Co-Creation Partnership
  24. 24. Strategic Architecture of CAN’s Engagement Platforms Global Global Vialogos Community Network ResourcesResources Volcan Eurecan Experience Co-Creation Plataform Caja Navarra You Project Civic Partners Account Canchas | © 2011 Symnetics e Experience Co-Creation Partnership
  25. 25. OASIS – an online suggestion platform – was launched in 2006 by Seoul Mayor Oh Se-hoon| © 2011 Symnetics e Experience Co-Creation Partnership
  26. 26. The platform was designed to enhance creativity and imagination in administration – together with citizens.Citizen engagement begins online with presentation, discussion, and feasibility examination | © 2011 Symnetics e Experience Co-Creation Partnership
  27. 27. OASIS ResultsAs of May 2009, over 75 ideas have been adopted through theOASIS program, with over 55 completed and implemented | © 2011 Symnetics e Experience Co-Creation Partnership Source: http://unpan1.un.org/intradoc/groups/public/documents/un-dpadm/unpan035258.pdf
  28. 28. Como definimos uma empresa Cocriativa Empresa Co-Criativa:Facilita o desenvolvimento de redes de individuos,stakeholders e empresas para Valor criar valor em conjunto, através do desenho deplataformas de engajamento Experiências para gerar interações e experiências de valor Interações Plataformas de engajamento Networks Redes | © 2011 Symnetics e Experience Co-Creation Partnership
  29. 29. O processo de cocriação trabalha nos 2sentidos – cima para baixo e baixo para cima CIMA PARA BAIXO Criar una estrutura de exploração preliminar Quais stakeholders devemos engajar? Em que tipo de interação? Quais são as áreas de maior potencial? Como tornar a interação mais cocriativa? Desenhar as plataformas de engajamento BAIXO PARA CIMAEscalera al cielo de Co-Creación Mapa Estratégico Co-Creación | © 2011 Symnetics e Experience Co-Creation Partnership
  30. 30. 23.11.2011Cocriação e inovação colaborativaOpen Innovation Seminar 2011André Coutinhoacoutinho@symnetics.com.br

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