Fergal Downey - Touchpoint. November 2013

1. Fergal
Downey
Touchpoint

2. In-Store Digital
Media: Reinventing
the Retail Space
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3. Let’s get phygital
Digital transformation
of retail is moving at
an incredible space
Intense competition
to serve, engage and
retain customers
Strategic imperative for
retailers to re-invent
their retail footprint,
while maximizing brand
value of physical stores

4. How it works
The Media Player
The Network
The Management
Tool
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5. 39

6. 40

7. Engaging EI in the UK Market

8. Entering the UK Market
Defined Position
The Importance of Partners
Cultivate the Ecosystem
Go To Market Strategy

9. PARTNERS & INFLUENCERS
Digital Media
Agencies
Brands
Systems
Installers
Retail
Consultants
Partners &
Influencers
Hardware
Providers
Shop
Fitters
Architects &
Designers

10. Lessons Learned
Be active in the market
They are not streets ahead!
Validate the proposition early
Create momentum

11. Mistakes
Not enough time spent in market
Not defining commercials early on with partner
Chasing all opportunities
Choosing the wrong events to showcase

12. Do More Of…….
Spending time with partners selling
Building the ecosystem
Attending the right events (cheaply)
Building a strong social media presence

13. Do Less Of…….
Working on non-core projects
Worrying about ‘size’
Cold calling

14. Enterprise Ireland Support
In-market support structure
Networking events
Leverage connections
Internationalisation Grants
Retailer Ready Program

15. Impact of Retailer Ready Program
Focus
Impetus
Confidence
Ecosystem