Brand recognition is essential to an entity, a project, a business, an enterprise. With all of the social media venues to participate in to increase one's reach, it can be challenging to create a clear, consistent, seamless, recognizable brand. This presentation illustrates how to accomplish this with easy step-by step instructions in both graphic design and marketing.

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BRANDING
HOW TO CREATE A
SEAMLESS
DYNAMIC
RECOGNIZABLE
CONSISTENT IDENTITY
ACROSS THE SOCIAL MEDIA
LANDSCAPE
A PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES

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WHAT MAKES A BRAND
SEAMLESS?
 USE A LIMITED NUMBER OF ELEMENTS
 MAINTAIN THE SAME COLOR COMBINATIONS
KEEPING IN MIND THAT ONE VARIABLE MAY BE
THE WAY TO DISTINGUISH IMPORTANT
DIFFERENCES.
 SELECT A FEW CONSISTENT TYPE FACES, ONE
FOR THE HEADINGS, ONE FOR TEXT
 DESIGN ONE OR TWO FOCAL POINTS
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES

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WHAT MAKES A BRAND
DYNAMIC?
 USE ELEMENTS THAT CREATE MOVEMENT AND A
UNIQUE BALANCE
 PICK COLORS THAT COMPLEMENT EACH OTHER AND
HAVE SOME LIVELINESS TO THE AS WELL
 SELECT A TITLE TYPEFACE AND A TEXT TYPEFACE. THEY
SHOULD NOT BE THE SAME. THEY SHOULD
COMPLEMENT EACH OTHER
 THE FOCAL POINT OR ICON SHOULD BE ATTENTION
GRABBING. IF THERE ARE TWO, THEY SHOULD BALANCE
EACH OTHER OR PICK A DOMINANT AND LESSER ONE.
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES

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WHAT MAKES A BRAND
WORK IN A VARIETY OF
SITUATIONS? BEING FLEXIBLE ABOUT SIZING
 PLAYING WITH PLACEMENT
 MAINTAINING CONSISTENCY WHERE ESSENTIAL
 RESPECTING THE MAJOR ELEMENTS WITHOUT
BECOMING A SLAVE TO EXACT DUPLICATION
 SOCIAL MEDIA AVENUES VARY GREATLY IN DIMENSIONS
AND THESE DIMENSIONS CHANGES OFTEN. GO WITH
THE FLOW WHILE MAINTAINING CONFIDENCE IN YOUR
IDENTITY.
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES

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CREATING THE BRAND:
SELECT IDENTIFYING ELEMENT
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
 SELECTING AN IDENTIFYING ELEMENT IS A PROCESS.
 BIRTHING THE ICON OR LOGO IS AN ORGANIC PROCESS
THAT TENDS TO REVEAL ITSELF RATHER THAN BE
ARRIVED AT INTELLECTUALLY.
 FOR EXAMPLE, THE NAME ‘ART AND BYTES’ EVOLVED TO
ART & BYTES. THE ‘&’ SYMBOL IS A NATURAL OBJECT TO
USE AND DEVELOP FOR EASY IDENTIFICATION.
 NOT ONLY DID IT BECOME THE ICON AND FOCAL POINT
BUT IT EVOLVED TO THE POINT WHERE IT WORKED
DYNAMICALLY AND WAS EASILY RECOGNIZED.

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CREATING THE BRAND:
DEVELOP IDENTIFYING
ELEMENT
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
ART AND
BYTES
ART AND BYTES
simply spelled out

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CREATING THE BRAND:
DEVELOP IDENTIFYING
ELEMENT
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
ART &
BYTES
ART AND BYTES
becomes

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CREATING THE BRAND:
DEVELOP IDENTIFYING
ELEMENT
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
The ‘&’ in ART & BYTES gets some pizzazz, color, outline and enlarged. The
entire line is made ‘relaxed’ leaving room between each letter and character.

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CREATING THE BRAND:
DEVELOP IDENTIFYING
ELEMENT
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
A background color is added. Notice how four colors are both dynamic and balanced
at the same time. The emphasis is on the icon ‘&’ as we want it.
We are now ready to add our identity across the social media landscape.

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CREATING THE BRAND:
DEVELOP IDENTIFYING
ELEMENT
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
The slogan describing the project is added. It will move around with the design.
We are now ready to add our consistent identity across the social media landscape.

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A CONSISTENT IDENTITY:
FACEBOOK PAGE
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
Even with an extra element, my photo and liberal placement of type, the identity still
holds its integrity and is recognizable.

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A CONSISTENT IDENTITY:
TWITTER
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
Even with an extra element, my photo fits right in. The identity again holds its
integrity and is recognizable.

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A CONSISTENT IDENTITY:
GOOGLE+
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
A bit more complex than other social media templates, this Google+ page still works
within our given parameters.

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A CONSISTENT IDENTITY:
ABOUT.ME
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
Another complex design, this about.me profile still works using their template.

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A CONSISTENT IDENTITY:
TUMBLR
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
The Tumblr template imposes certain limitation but the brand still holds together.

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A CONSISTENT IDENTITY:
THE ART & BYTES DAILY
(from RebelMouse)
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
The format for the RebelMouse header is has another unique set of dimensions yet
the identity still holds together with all the essential elements in tact.

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A CONSISTENT IDENTITY:
ART & BYTES on PINTEREST
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
With nothing more than the visual element of the ‘&’ symbol, it is clear that this is
ART & BYTES on Pinterest .

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A CONSISTENT IDENTITY:
The ART & BYTES Blogsite
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
This is an easy one to identify because all the elements are present. It is a bit busier
than the others. But again, one knows what it is.

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A CONSISTENT IDENTITY:
The FACEBOOK Icon
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
On all 58 pages that I have on Facebook, there is one element that stays constant
and stands alone needing no explanation. It is the ‘&’ that means ‘ART & BYTES’.

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BRANDING PRESENTATION:
AFTERWORD
A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES
If you would like more information about ART & BYTES,
please visit our website at http://www.ArtandBytes.com.
If you would like more information about Alison D. Gilbert,
please visit my LinkedIn account at
http://www.LinkedIn.com/in/AlisonDGilbert.
Alison D. Gilbert can be reached on twitter @ArtandBytes
and on facebook at AlisonDGilbert.