1. AGENDA
1. What is Twitter
2. Twitter Terminology
3. 3rd Party Applications
4. Principles of Tweeting
5. Who to Follow
6. Resources

2. TWITTER
... a conversation

3. Twitter is all about...
sharing stuff
discussion and
interaction
discovering great content

4. What can I do on Twitter?
You can write your thoughts
Share news
Or simply write how you feel

5. Who is listening ?
If no one is following you,
Your message gets lost!
When you start using Twitter,
Your followers will be “0”
At the beginning, it’s frustrating,
But normal

6. Twitter Account Settings
Become familiar with the account settings

7. Twitter Terminology
Talk to someone!
If you put the “@username” before the
message, this user will see your message
amongst all the others, it will get their
attention.

8. Twitter Terminology
They are listening to YOU!
Messages to other users with “@username” are
public, and everyone who follows both YOU and
@username can read it.
So make sure you are writing something that
can be public

9. Twitter Terminology
It can be PRIVATE
Twitter is also a place where you can exchange
private messages (called “DM” or Direct
Message) with other users.
If you use a Smartphone/Iphone it can be a
great replacement of SMS

10. Twitter Terminology
Find out about specific topics
Use the # tag to search for topics you are
interested in.
The # tag is a great source of joining in the
conversation.

11. Twitter Terminology
RT Re-Tweet others
This is sharing, or giving credit to other people’s
tweets
By doing this you are forwarding their message
to your followers

12. Twitter Terminology
Shortening Links
Bit.ly
Tinyurl.com
Tiny.cc

13. 3rd Party Applications
These are the most popular 3rd party applications
Tweetdeck
(needs Adobe Air installed)
Hootsuite
(browser based)
Seesmic
(needs Adobe Air installed)

14. Principles of Tweeting
• Build new relationships
visibility + credibility = profitability
(can be seen as voyeurism)
• Market Research
• Take time to understand Twitter etiquette
• Have a strategy
• Listen first – then engage
• Promote your blog
• Tell people you are on Twitter

15. Principles of Tweeting
• Ask Questions and Provide an Answer
• Share News and Links
• Give Compliments
• RT Generously
• Recommend Others

16. Principles of Tweeting
• Explain Yourself
• Help Others
• Market Yourself
• Use Insightful Sayings/Quotes
• Use Sarcasm with Caution

17. 6 Useful Twitter Tools
• Tweriod – Start tweeting when others listen
• dlvr.it – Share and track your blog content
• Twoolr – Full analytics for your Twitter account
• nurph – Deepen your relationships
• Buffer – never flood your followers again.
• Triberr - Extend your reach, create a tight network of
fellow bloggers, sharing posts and exchanging ideas.

18. Who to follow
Follow like-minded people, peers, people who share
the same interests as you. Don’t follow boring and
uninteresting people.
If you start to follow someone and then find them
boring, unfollow them. Good ways to find people:
• Wefollow.com
• Twellow.com

19. Twitter Resources/Tools
Socialoomph.com – manages your tweeting
Sprout Social – social media management for companies
Twitterfeed – automate sending blogs out
Tweetgrid – creates a search dashboard
Tweetchat – manage community chats
Twit pic – Post photos on Twitter
Twitbacks – Chose a twitter background