3. HISTORY
• Lever brothers is founded by
WILLIAM HESKETH LEVER in 1890
• Key player in food & household
product industry
• Historically grew through acquisitions
4. INTRODUCTION
• LEVER BROTHERS, THE OLD NAME OF UNILEVER
CHANGED INTO UNILEVER AFTER THE MERGER OF
LEVER BROTHERS & MARGARINE UNIE IN 1930
UNILEVER IS A MULTI NATIONAL COMPANY
IT IS ONE OF THE LARGEST CONSUMER GOODS
COMPANIES IN THE WORLD
ITS BRANDS ARE ON SALE IN 151 COUNTRIES
5. UNILEVER STAFF
TODAY UNILEVER EMPLOYEES 179,000 PEOPLE IN
150 COUNTRIES WORLDWIDE
TODAY UNILEVER EMPLOYEES IN PAKISTAN
ARE1677.
10. CEO UNILEVER
“PAUL POLMAN”
CEO OF UNILEVER (FROM OCT. 08)
11. UNILEVER PAKISTAN
UNILEVER PAKITAN FORMERLY LEVER BROTHERS
WAS ESTABLISHED IN PAKISTAN IN 1958
FIRST SITE IN PAKISTAN WAS RAHIM YAR KHAN
LARGEST FMCG COMPANY NOW OPERATING AT
SIX LOCATIONS IN PAKISTAN
28. CONT…
Change in life style of people
Chance for price war
Increase in production & labour
cost
29. PRODUCT OF FOCUS
SURF EXCEL
It is the oldest detergent
To be present in Pakistan
Since 1960.It believes
That children must be
free to experience their
LIFE for themselves…
40. TARGETING
Surf excel topical targeted the
segment which are more
conscious about fragrance
Surf excel blue targeted those who
care about their fabrics
Surf excel automatic has low
leather formula use in only
washing machines
42. POSITIONING
Positioning of surf excel is due to:
• Brand name
• High quality
• Attractive packing
• Removes stains 10/10
• Dirt is good (every child has the
right to play and discover his own
world)