A quick actionable guide teaching you what to do if your rankings suddenly dropped.

1. Move your site to the top!
MY RANKINGS DECREASED. WHAT
SHOULD I DO?
A Quick Actionable Guide
SOS

2. How to protect your rankings
Web CEO: Easy and Efficient SEO Tools and Reporting. www.webceo.com
I hope you'll never need this guide. However forewarned is forearmed. First of
all you need to understand why your rankings decreased. Your further actions
will depend on the reasons you detect.
The Manual Actions may impact the entire site (they are listed in the Site-wide
matches section) or individual URLs or sections of a site (they are listed in the
Partial matches section).
1. Check whether you have 'Manual Actions'
penalties in your Google Webmaster Tools.
The manual action viewer in Google Webmaster Tools shows information about
actions taken by the manual webspam team that directly affect that site's
ranking in Google's web search results. There are 5 types of reported spam
techniques:
User-generated spam (comment spam)
Thin content
Unnatural links
Hidden text / keyword stuffing
Cloaking and/or sneaky redirects
The Manual Actions may impact
the entire site

3. What to do: Fix all the issues you have in the Manual Actions section. If you have
administrative access to the webmaster tools, you'll see a red "Request a Review"
button. When your website has nothing left that Google may penalize you for,
submit a reconsideration request.
How to protect your rankings
Web CEO: Easy and Efficient SEO Tools and Reporting. www.webceo.com
2. Check who outranked you.
It may happen that your competitors have done some great SEO and outranked
you. Go to the search engine in question and see who is higher than you. Now
use the WebCEO Competitor Metrics report located in the Backlink Quality tool.
Use the WebCEO Competitor
Metrics report located in the
Backlink Quality tool to check
why your competitors may
outrank you

4. How to protect your rankings
Web CEO: Easy and Efficient SEO Tools and Reporting. www.webceo.com
You can add up to 4 competing websites to compare their backlink results to
those of your project. Home page Google PR, number of total backlinks, linking
domains, linking pages, backlinks from .GOV and .EDU sites, image links, nofollow
links and sitewide links metrics will all be seen in the report to help you
understand why those websites may outrank you.
What to do: Direct all your resources to strengthen your SEO. Yes, it will be hard.
Start with keyword research again. With the Google Hummingbird update you
may get even more traffic with long-tail keywords. In the long run you will need
better conversions, not rankings with no traffic.
3. Check your backlink profile quality.
The Penguin update, that has become a big part of the Google algorithm,
continues to ruin rankings for some. There may be no notifications in the Manual
Actions section of the Google Webmaster Tools, but still your rankings may
decrease.
The WebCEO Backlink Quality Checker is the tool you will need now. Investigate
who links to you and find links that may be harmful (toxic).
What to do: If you find backlinks that looks like they are bad, don't hurry to
disavow them. First you will need to improve your backlink profile with new
good backlinks. Use this link-building guide to get more links. Often it is enough
to get new links to get your high rankings back.

5. Make your website visible to search engines with Web CEO Online!
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