The document discusses using various social media platforms for fashion and retail marketing. It recommends focusing on Facebook, Instagram, Pinterest, Twitter, blogs and working with bloggers for publicity. The key benefits mentioned are reaching customers where they spend time online, driving traffic to websites, boosting search rankings, and generating new sales through customers' social networks. Consistency is emphasized as posting regularly on chosen channels and maintaining communication with bloggers. Future webinars will provide more specifics on using each individual platform effectively.

1. Social Media & Community
Lead with Style

2. About Me
I use current technology to
build meaningful, “old-
school”, relationships
between people
Blog: SleeplessInSocialMedia.com
Pinterest.com/Alinwagnerlahmy
Twitter: @alinwagnerlahmy

3. Mapping World of Social in Fashion Universe

4. ● Today, we’ll review all Social Media tools available for you to use: From
Facebook, through Polyvore to Bloggers
● Tuesday 20th Jan - Covering Facebook, Instagram and Blogger reach in
depth
● Tuesday 27th Jan - Covering Pinterest, Polyvore in depth
3 Webinars

5. Today
• Facebook, Twitter, Pinterest, Instagram, Google Plus, Polyvore
• Your Blog
• Blogger Reach
• Leave time for Q&A

6. Why Use Social Media:
The more channels you use wisely, the higher you show on search

7. Why Use Social Media?
Returning customers: Make sure your clients are in touch with you

8. Why Use Social Media? New Sales:
Make sure your client’s friends know about you

9. And Mainly Because…
…. That’s where your customers go to first:
Facebook is the leader when it comes to driving social traffic to retail sites (it is
responsible for about 60 percent)
with Polyvore (20 percent)
and Pinterest (15 percent) following behind.

10. Don’t forget
• email, email, email
• eCommerce
We are not covering these, though they are very important to the bigger picture. If
there is interest, please email Yael/Fatima.

14. Facebook
• Why? 72% visit Facebook before they visit website
• Huge increase in 35+ population
• Because your clients are there, and will search for your store
• Be Personable
• Be Consistent - Post at least 3-4 times a week

16. Twitter
• Your Store Customers are there
• Relatively complex, but you can use free tools to help you manage it
• Use it for Intel, or in conjunction with Blogger Reach
• “Minimal-Optimal” use: 5 times a day

18. Pinterest
• Currently second most popular Network, following Facebook
• Themed Boards
85% population is female, age 35+
Extremely easy to create and manage
A lot of engagement with your clients

19. Instagram
• Strongest channel for fashion and retail
• Easy to use in Fashion - just grab a smartphone!
• Guidance and Tips through pictures

20. Google Plus
● Only One reason to manage Google Plus - shows you higher in ranking in
Google search
● Anything you post on all other channels - automatically post there (there
are tools to do it for you)

21. Polyvore
• “Discover, Shop and Express Your Style”
• Sell through creating Boards
• Community of 20m users, 1 billion
monthly set impressions
• accounts for 20% of social retail
conversations
• Average order purchased via Polyvore is
about $220.

24. Most Important: Reach Bloggers

28. Blog, Blog, Blog. And then Blog some more!
No Words Needed
Helps your Search ranking
Use images you created for all other channels

30. Join our next webinars for detailed
‘How To’s for each of your chosen channels

31. Plan
• Choose channels for Marketing
• Choose Bloggers for PR
• Plan your WEEKLY marketing and PR with bloggers: Post on the channels
you chose, contact the blogger you chose

32. How
• Be Consistent (!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)
• Compliment from the heart
• Be Personable! No one wants to hear a formal voice..
• Rules of Format:
• No more than a short sentence
• Include Pic
• Include link