2. -Trendy
- Fashion-Forward
- Seeking affordable name-
brand styles
64% of sales were made by
women, followed by 17% from
males, 14% athletics and 5% from
accessories.
http://www.annualreports.com/HostedData/AnnualReports/PDFArchive/dsw2006.pdf

3.  DSW’s new campaign should be very
involved with social media
 Pink and grey color schemes will be used
in both their logos and their wed ads
 Promotion via contests and web
presence

4.  Facebook Picture Contests
› Submit pictures ofpeoplein their favorite DSW
shoes, most ‘likes’ wins.
 Facebook Quizzes
› Find your perfect shoe with a shoe style quiz
 Twitter Tweets
› Most tweets in one month receives a gift
card.

5.  Google AdWords
› Optimize for best search results
 YouTube Blogs
- Fashion blogs
 Pinterest
- Pin contests for the most repinned
photos of people in their favorite DSW
shoes

6.  Use web ads to advertise to women’s
pages
 Shoe Design Contests
› Best original design wins a DSW gift card

7.  Mobile App
› This will make it easier for people to keep up
with DSW and to make purchases via cell
phone
 Style Alert App
› An alert app can keep users up to date on
trending styles

8.  Map App
› The easiest way to find the closest DSW
 Voting App
› Vote for your favorite DSW trends

9.  In-store sales increases
 Number of friends/followers in social
media
 Increases in store traffic
 Increases in online sales

10.  Social Media Employees
 Gift Card Giveaways
 Web Developer
 Web Ads
 $30,000,000 Total