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BAHULU’S HOUSE
ENTERPRISE
Partners Position And Contribution
NAME

1) Alia Najiha Bt Khairon Zamani
2) Muhd Ashraf Bin Rusli
3) Nurimani Bt Yusoff

POSITION

GENERAL MANAGER
ADMINISTRATIVE MANAGER

CONTRIBUTION

RM 50,000
RM 50,000

MARKETING MANAGER

RM 50,000

4) Iffah Diyanah Bt Jantan

FINANCIAL MANAGER

RM 50,000

5) Nur Syafiqah Bt Shaiful Haslan

OPERATION MANAGER

RM 50,000
NATURE OF BUSINESS
BAHULU’S HOUSE is under food production and
the reason why we choose this sector as our
main business is because we believe Malaysia
has the capacity and potential to become a
market leader in this sector.
LOCATION OF BUSINESS & DATE OF
BUSINESS COMMENCEMENT
Our shop is located at 18, Lorong Maarof,
Taman Bangsar, 59000 Kuala Lumpur, Federal
Territory of Kuala Lumpur.
The date of our business commencement is on
1st January 2013 and the registration is on 28th
November 2012.
FACTOR SELECTING BAHULU
BASED BUSINESS
• Bahulu is one of the most popular traditional cake
in Malaysia and suitable for every level of
community and age.
• Change perception of Malaysian that bahulu can
be more appetizing than they expected by putting
modern taste in bahulu such as chocolate chip,
colours and flavour.
• Become entrepreneur and not just depend in
choosing job in public or private sector.
VISION
• To become another one of the bumiputra company
that produce products and services that can
fulfilled the want of the customer thus become
one of the monopolist of the industry by open up
more of our franchise in Malaysia.
• Bahulu’s House Enterprise will strive in creating an
efficient and effective in terms of the operation
management and becoming a multinational
company in 10 years from the date it establish.
MISSION
• Our mission is to get more profit by supplying
different kind of Bahulu in whole Bangsar area and
widen our territory to all over state in south of
Malaysia such as Johor, Melaka and Negeri Sembilan.
• Efficient in term of handling the operation of
administrative that occurs to avoid waste. Especially,
when it involved with financial resources, labor,
equipment and capital that we have invested.
• We also will alert and aware regarding the feedback
from the customers. We believed that this is a
medium where we can improve and upgrade the
products and the services by time to time.
OBJECTIVE
1) To ensure the business is running smoothly according to the
business plan through planning, organizing, leading and controlling
from the Administration Department. From that, our business will run
effective and efficient because we have a schedule to do the task,
duties and responsibilities.
2) To ensure our business is easy to understand by the partner and
workers. It is because, when Administration Department have an
organizational structure, our partner and workers are easy to
understand from whom they need to submit the report and for whom
they need to refer if have any problems.
3) To make our business looking more attractive. It is because the
Administration Department has their own allocation to purchase
anything but it must relate with the Administration Department.
Administration Department cannot over expense, if that happen it will
lead loss to the business. By having Administration Department, it can
control and manage expenses.
ORGANIZATIONAL CHART
MARKETING
PLAN
EXPECTED TARGET MARKET
CUSTOMERS OUTLET

PERCENTAGE (%)

Suppliers

40

Individual customers

25

Shop near Bangsar

20

Supermarkets

10

School in Bangsar

5

TOTAL

100
MARKET SHARE AND MARKET SIZE
NO

COMPETITOR

MARKET SHARE (%)

PROFITS (RM)

1.

Al-Hikmatul Food Enterprise

53

1 656 250

2.

Classico Bahulu Enterprise

22

687 500

3.

Bahulu D’bayu

15

468 750

4.

Bahulu’s House Enterprise

10

312 500

100

3 125 000

TOTAL

Market size = 15 X RM0.20 X 40,000
= RM120 000
In a year duration , we estimate that:
Sales per year
= 10% X RM120 000
= RM 12,000
COMPETITOR
NO

COMPETITOR

MARKET SHARE (%)

PROFITS (RM)

1.

Al-Hikmatul Food Enterprise

53

1 656 250

2.

Classico Bahulu Enterprise

22

687 500

3.

Bahulu D’bayu

25

468 750

100

3 125 000

TOTAL

Before
NO

COMPETITOR

MARKET SHARE (%)

PROFIT (RM)

1.

Al-Hikmatul Food Enterprise

45

1 718 750

2.

Classico Bahulu Sdn Bhd

25

781 250

3.

Bahulu D’Bayu

20

625 000

4.

Bahulu House Enterprise

10

TOTAL

100

After

3 125 000
SALEFORECAST
TOTAL

2013

RM 428,086

TOTAL

2014

RM 645,000

TOTAL

2015

RM 980,890
MARKETING STRATEGIES
Brand
Quality

Product/Services Strategy

Packaging
Labelling

Design

After sale services

Price strategy
Cost-based Pricing

Direct to consumer

Distribution Strategy

Selling through retailers
Selling through wholesalers

Advertising
Lower Price and Discount
Signboards and banners

Promotion Strategy

Sticker
Website
Sales promotion
OPERATIONAL
PLAN
PROCESS PLANNING
THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU

Preheat oven to 200C. Grease the moulds with coconut oil and
place into the preheating oven to heat up.

Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a time,
until stiff peaks formed. Add vanilla then beat in egg yolks, one at
a time.
Stir the flour a little while beaten again at slow speed until it
finish.

Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.

Bake for 8-10 minutes or until golden brown.

Remove from oven and cool for about a minute, then use a skewer
to prise the sponges from the moulds.

Inspect the quality and texture of bahulu that has been baked.

Packaging the stocks according to sizes and types

Custom packaging for customer (Special Order)

sell /delivering to customer
THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU

Preheat oven to 200C. Grease the moulds with coconut oil and
place into the preheating oven to heat up.

Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a time,
until stiff peaks formed. Add vanilla then beat in egg yolks, one at
a time.
Stir the flour a little while beaten again at slow speed until it
finish.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.

Bake for 8-10 minutes or until golden brown.

Remove from oven and cool for about a minute, then use a skewer
to prise the sponges from the moulds.

Inspect the quality and texture of bahulu that has been baked.

Packaging the stocks according to sizes and types

Custom packaging for customer (Special Order)

sell /delivering to customer
THE PRODUCTION OF BAHULU WITH FILLINGS

Preheat oven to 200C. Grease the moulds with coconut oil and place into the
preheating oven to heat up.

Sift flour together with the baking powder. Set aside.

Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat
in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg
yolks, one at a time.

Stir the flour a little while beaten again at slow speed until it finish.

Insert the feelings

Remove the hot moulds from the oven and spoon mixture into the greased
holes, filling each hole 3/4 full.

Bake for 8-10 minutes or until golden brown.

Remove from oven and cool for about a minute, then use a skewer to prise
the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.

Packaging the stocks according to sizes and types

Custom packaging for customer (Special Order)

sell /delivering to customer
MATERIAL PLANNING
TYPES

COST

Flours

RM 20.00 (10 kg)

Eggs (gred A)

RM 100.00 (303 units)

Sugar

RM 20.00 (11 kg)

Salt

RM 1.00 (500 g)

Paste (colour)

RM 8

Green (1 packs)
Brown (1 packs)
Purple (1 packs)
Pink (1 packs)
Baking Powder

RM 2.00 (1 pack)

Chocolate Chip

RM 35.00 (10 packs)

Fillings(Jem)

RM 25.00

chocolate (2 bottles)
Strawberry (2 bottles)
Blueberry (2 bottles)
Pineapple (2 bottles)

Coconut Oil

RM 1.50 (500 g)

Vanilla Essence

RM2.50 (2 bottles)
Machines & Equipment Planning
Item

Price /

No.

Total

unit

requirement

Supplier

cost

(RM)
Weight
Machine

Jong Hong
100

2

200

Sealer

Enterprise

Jong Hong
55

Bahulu
Mould

2

110

Enterprise

12

15

180

Classic
Trading
Enterprise
oven

Mustafa
10000

1

10,000

Tools
Enterprise

Electronic

1000

1

1000

Mixer

Mustafa
Tools
Enterprise

Others
Total

3,250

3,250
11,490
Item

Price/unit

No.

Total

RM

Requirement

Supplier

Cost
RM

Sink

225

2

450

Deluxe
Sdn Bhd

Upright

1200

1

1200

Freezer

Rakan
niaga
Corp

Rack

420

4

1,680

IKEA

Stainless

1,200

1

1,200

Stanley

steel table

sdn bhd
Dustbin

25

3

75

Kedai
runcit Bilah
enterprise

Cash

1,000

1

1,000

Register

Stationeries
is ours
enterprise

Long
Table

Hong leong
90

2

180

hardware
sdn bhd

Small
Square

Jati
120

1

120

Table

Others
Total

sungguh
sdn bhd

2,835
8,740
OPERATION HOUR & BUSINESS HOUR
OPERATION
DAY

TIME

Sunday – Thursday

10.30 am – 10.30 pm

Friday – Saturday

10.30 am – 11.00 pm

BUSINESS HOUR
DAY

TIME

Monday – Friday

8.00 am – 5.00 pm

Saturday (Week 1 and 3)

8.00 am – 2.00 pm

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ENT300 Presentation

  • 2. Partners Position And Contribution NAME 1) Alia Najiha Bt Khairon Zamani 2) Muhd Ashraf Bin Rusli 3) Nurimani Bt Yusoff POSITION GENERAL MANAGER ADMINISTRATIVE MANAGER CONTRIBUTION RM 50,000 RM 50,000 MARKETING MANAGER RM 50,000 4) Iffah Diyanah Bt Jantan FINANCIAL MANAGER RM 50,000 5) Nur Syafiqah Bt Shaiful Haslan OPERATION MANAGER RM 50,000
  • 3. NATURE OF BUSINESS BAHULU’S HOUSE is under food production and the reason why we choose this sector as our main business is because we believe Malaysia has the capacity and potential to become a market leader in this sector.
  • 4. LOCATION OF BUSINESS & DATE OF BUSINESS COMMENCEMENT Our shop is located at 18, Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur. The date of our business commencement is on 1st January 2013 and the registration is on 28th November 2012.
  • 5. FACTOR SELECTING BAHULU BASED BUSINESS • Bahulu is one of the most popular traditional cake in Malaysia and suitable for every level of community and age. • Change perception of Malaysian that bahulu can be more appetizing than they expected by putting modern taste in bahulu such as chocolate chip, colours and flavour. • Become entrepreneur and not just depend in choosing job in public or private sector.
  • 6. VISION • To become another one of the bumiputra company that produce products and services that can fulfilled the want of the customer thus become one of the monopolist of the industry by open up more of our franchise in Malaysia. • Bahulu’s House Enterprise will strive in creating an efficient and effective in terms of the operation management and becoming a multinational company in 10 years from the date it establish.
  • 7. MISSION • Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar area and widen our territory to all over state in south of Malaysia such as Johor, Melaka and Negeri Sembilan. • Efficient in term of handling the operation of administrative that occurs to avoid waste. Especially, when it involved with financial resources, labor, equipment and capital that we have invested. • We also will alert and aware regarding the feedback from the customers. We believed that this is a medium where we can improve and upgrade the products and the services by time to time.
  • 8. OBJECTIVE 1) To ensure the business is running smoothly according to the business plan through planning, organizing, leading and controlling from the Administration Department. From that, our business will run effective and efficient because we have a schedule to do the task, duties and responsibilities. 2) To ensure our business is easy to understand by the partner and workers. It is because, when Administration Department have an organizational structure, our partner and workers are easy to understand from whom they need to submit the report and for whom they need to refer if have any problems. 3) To make our business looking more attractive. It is because the Administration Department has their own allocation to purchase anything but it must relate with the Administration Department. Administration Department cannot over expense, if that happen it will lead loss to the business. By having Administration Department, it can control and manage expenses.
  • 11. EXPECTED TARGET MARKET CUSTOMERS OUTLET PERCENTAGE (%) Suppliers 40 Individual customers 25 Shop near Bangsar 20 Supermarkets 10 School in Bangsar 5 TOTAL 100
  • 12. MARKET SHARE AND MARKET SIZE NO COMPETITOR MARKET SHARE (%) PROFITS (RM) 1. Al-Hikmatul Food Enterprise 53 1 656 250 2. Classico Bahulu Enterprise 22 687 500 3. Bahulu D’bayu 15 468 750 4. Bahulu’s House Enterprise 10 312 500 100 3 125 000 TOTAL Market size = 15 X RM0.20 X 40,000 = RM120 000 In a year duration , we estimate that: Sales per year = 10% X RM120 000 = RM 12,000
  • 13. COMPETITOR NO COMPETITOR MARKET SHARE (%) PROFITS (RM) 1. Al-Hikmatul Food Enterprise 53 1 656 250 2. Classico Bahulu Enterprise 22 687 500 3. Bahulu D’bayu 25 468 750 100 3 125 000 TOTAL Before NO COMPETITOR MARKET SHARE (%) PROFIT (RM) 1. Al-Hikmatul Food Enterprise 45 1 718 750 2. Classico Bahulu Sdn Bhd 25 781 250 3. Bahulu D’Bayu 20 625 000 4. Bahulu House Enterprise 10 TOTAL 100 After 3 125 000
  • 15. MARKETING STRATEGIES Brand Quality Product/Services Strategy Packaging Labelling Design After sale services Price strategy Cost-based Pricing Direct to consumer Distribution Strategy Selling through retailers Selling through wholesalers Advertising Lower Price and Discount Signboards and banners Promotion Strategy Sticker Website Sales promotion
  • 17. PROCESS PLANNING THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up. Sift flour together with the baking powder. Set aside. Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time. Stir the flour a little while beaten again at slow speed until it finish. Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full. Bake for 8-10 minutes or until golden brown. Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds. Inspect the quality and texture of bahulu that has been baked. Packaging the stocks according to sizes and types Custom packaging for customer (Special Order) sell /delivering to customer
  • 18. THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up. Sift flour together with the baking powder. Set aside. Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time. Stir the flour a little while beaten again at slow speed until it finish. Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full. Bake for 8-10 minutes or until golden brown. Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds. Inspect the quality and texture of bahulu that has been baked. Packaging the stocks according to sizes and types Custom packaging for customer (Special Order) sell /delivering to customer
  • 19. THE PRODUCTION OF BAHULU WITH FILLINGS Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up. Sift flour together with the baking powder. Set aside. Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time. Stir the flour a little while beaten again at slow speed until it finish. Insert the feelings Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full. Bake for 8-10 minutes or until golden brown. Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds. Inspect the quality and texture of bahulu that has been baked. Packaging the stocks according to sizes and types Custom packaging for customer (Special Order) sell /delivering to customer
  • 20. MATERIAL PLANNING TYPES COST Flours RM 20.00 (10 kg) Eggs (gred A) RM 100.00 (303 units) Sugar RM 20.00 (11 kg) Salt RM 1.00 (500 g) Paste (colour) RM 8 Green (1 packs) Brown (1 packs) Purple (1 packs) Pink (1 packs) Baking Powder RM 2.00 (1 pack) Chocolate Chip RM 35.00 (10 packs) Fillings(Jem) RM 25.00 chocolate (2 bottles) Strawberry (2 bottles) Blueberry (2 bottles) Pineapple (2 bottles) Coconut Oil RM 1.50 (500 g) Vanilla Essence RM2.50 (2 bottles)
  • 21. Machines & Equipment Planning Item Price / No. Total unit requirement Supplier cost (RM) Weight Machine Jong Hong 100 2 200 Sealer Enterprise Jong Hong 55 Bahulu Mould 2 110 Enterprise 12 15 180 Classic Trading Enterprise
  • 24. Dustbin 25 3 75 Kedai runcit Bilah enterprise Cash 1,000 1 1,000 Register Stationeries is ours enterprise Long Table Hong leong 90 2 180 hardware sdn bhd Small Square Jati 120 1 120 Table Others Total sungguh sdn bhd 2,835 8,740
  • 25. OPERATION HOUR & BUSINESS HOUR OPERATION DAY TIME Sunday – Thursday 10.30 am – 10.30 pm Friday – Saturday 10.30 am – 11.00 pm BUSINESS HOUR DAY TIME Monday – Friday 8.00 am – 5.00 pm Saturday (Week 1 and 3) 8.00 am – 2.00 pm